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VP of Sales and Opertations

Acworth, GA
March 26, 2020

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Pat Richey



Sales, Marketing, and Operations Executive with progressive leadership and achievement in multi-unit platforms. Experienced in multiple and diverse business environments including acquisition, consolidation turn around, growth and operations. Along with the innate ability to adapt to different industries and company cultures.

Areas of Expertise:

Executive Sales Leadership

Financial Management

Business Development

Marketing Strategy

Performance Development

Profitability Growth

Budget Forecasting

P&L Oversight

Change Management

CRM Implementation

Talent Development

Inventory Controls


Budget forecasting and P&L oversight for regional network of 84 business units with top line sales > $75 million.

Recruited and mentored sales and operations team of AVP’s and GM’s.

Improved recruiting process, development of regional budgets, sales forecasts and growth capital budgets by streaming processes and improved training.

Regional oversight of D2D, B2B and National Accounts in sales and operations excellence adhering to best practices and fostering an environment of continual growth and brand integrity.


StoneMor Partners L.P., Trevose, PA 8/2014 12/2019

Vice President of Sales and Operations

Second-largest network of 321 cemeteries and 90 funeral homes in the U.S. Collaborative development of regional sales budgets including budgeting for seasonality fluctuations, market specific trends, and planned YOY organic and new business growth.

Key Accomplishments

Improved Operations expenses 25% annually through improved personnel scheduling, establishing R&M policies and checks and balances to manage spending.

Streamlined Sales/Operational policies and procedures improving retention and increase staff productivity 25%.

Developed and promoted 5 frontline team members to sales management and 6 SM’s to ASM’s.

Championed efforts to modernize the sales and operations team through the creation of job descriptions, measurable goals and objectives tied to compensation and through intensive training efforts.

Increased YOY Sales in 2015 by 10% ($3.1 million) and 5% in 2016 and 2017 by limiting discounting and improved training.

McAlister’s Corporation, Alpharetta, GA 1/2010 8/2014

Senior Area Director

Provided operations and sales leadership for 25 McAlister’s Deli fast casual restaurants. Oversaw P&L for > $35 million in revenue. Successful track record for recruiting, hiring, training and supervising 25 GM’s and 5 AD’s.

Key Accomplishments

Recruited key position of Catering Manager to oversee Catering Coordinators in each restaurant that resulted in sales growth of over $.2 million within the 1st 18 months.

Improved EBITDA by 5% each year by implementing new COGS procedures and proper labor scheduling, implementing a PM program and assisting GM’s in preparation of monthly ROE’s in all markets. Improved flow-through to 42% from 25%.

Enhanced and improved hourly crew training and hiring practices by standardizing and streamlining management and position training procedures.

PATRICK RICHEY Page Two 770-***-****

Larco, dba Sonic Drive-In, Kennesaw, GA 12/2007 1/2010

District Manager

High level impactful oversight of day-to-day operations, by establishing a budget, P&L responsibility, scheduling, and inventory controls. Professional development of 5 GM’s with annual sales volumes of > $10 million. Elevated business productivity by improving COGS, scheduling processes, inventory and customer satisfaction.

Key Accomplishments

Improved hourly labor and turnover by 5% by building a labor scheduler and developed content for standardized management training for GM’s and AM’s.

Increased Operating Profit by reducing food cost and adjusting variable labor costs through the implementation of accurate sales forecasting and projections.

Improved Food Cost 6% over a 2-year period by building Par controls for ordering and inventory controls.

Enhanced EBITDA by 5% over a 2-yr period, improved operations Budget and P&L training of GM’s.

Redesigned exterior landscaping, resulting in Villa Rica receiving the City Council "Beautification Award."

Hunter Douglas Window Coverings, Atlanta, GA 2/2005 3/2007

Regional Sales Manager

Recruited, trained and mentored 7 DSM’s, implemented Marketing and Advertising programs, while achieving sales growth and implementing sales analysis. Established annual budgets and managed P&L’s for SW Region.

Key Accomplishments

Increased sales 15.4% in 2005 and 12.8% in 2006. Annual sales improved from $30 to > $36 million.

Elevated business growth by opening 12 Gallery and 26 Showcase dealers in 2 years.

Member of Brand Management team for new product prototype.

Partnered with Marketing Director to develop brand marketing and business development plans through critical market placement of core dealers within the region.

Springs Window Fashion, Middleton, WI 10/2000 2/2005

District Sales Manager

Achieved sales growth from all key National Accounts (Home Depot, Lowes, Bed Bath and Beyond etc.) in the SW Region as well as D2D/B2B dealers in Oklahoma/Arkansas. Monitored P&L management by implementing strong training processes and procedures and increased profit margin.

Key Accomplishments

Recruited, coached, and mentored 9 FSR’s and promoted 2 to DSM’s.

Improved sales in the Oklahoma/Arkansas market $1.5 million and the Southwest Region 8.9% to > $78 million.

Partnered with Marketing Director to develop brand, marketing and business development presentations for core dealers.


Bachelor of Science - Health, Physical Education and Recreation, East Central University Ada, OK

Special Endorsement - Secondary Social Studies, University of Central Oklahoma, Edmond, OK


1994 & 1996 Student-Nominated Who's Who Teacher Recognition.

1992-1993 Mid-Del Rookie Teacher of the Year.

2002 Springs Window Fashions Direct to Dealer District Sales Manager of the Year and Direct to Dealer Highest Sales Increase.

2004 Home Depot's Top Vendor of the Year (Southwest Region).

2007 Hunter Douglas North American Sale Presentation Winner and North American Silhouette Brand Presentation Winner

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