LAUREN TWOMEY

218-***-**** adcg2o@r.postjobfree.com

**** **** ****** ** ***********, MN 55413

WORK EXPERIENCE

CLIENT SERVICES COORDINATOR

Lola Red Aug 2018 - Feb 2020

- Created, implemented and project managed marketing and communications strategies on behalf of clients in the food and beverage, retail, hospitality and healthcare industries

- Utilized excellent time management, prioritization and attention to detail when serving as main point of communication between clients and internal teams on 10+ accounts, helping to strategize, problem-solve and offer recommendations using a consultative approach to execute best-in-class campaigns

- Continuously outlined key performance indicators and benchmark goals, analyzing this data to gauge campaign success and reported back to clients on best plan of action for the future

- Clients included: Virtuwell, Children's Cancer Research Fund, Love Your Melon

ACCOUNT COORDINATOR

Words At Work Jan 2018 - Aug 2018

- Utilized strong project management and interpersonal skills to communicate client needs to creative team, ensuring content aligned with brand standards for inclusion on social or in print pieces

- Created and reported on performance of social media content, executed and optimized on paid media campaigns, and crafted and distributed materials to be used for PR and marketing purposes

- Clients included: Ecolab, Polaris, Entrust Datacard

DIGITAL MARKETING INTERN

Three Deep Marketing Aug 2017 - Dec 2017

- Outlined social media content calendar with primary goal of attracting new clients and employees

MERCHANDISE ANALYST INTERN

Kohl's Corporate June 2017 - Aug 2017

- Tracked and analyzed sales to identify trends and draw insightful conclusions about consumers’ purchasing behavior

PUBLIC RELATIONS ASSISTANT

University of Minnesota Sept 2016 - May 2017

- Utilized time management and writing skills to ensure timely communication of news about the University of Minnesota

MARKETING INTERN

Thrivent May 2016 - Aug 2016

- Assisted in creating social content and collateral materials to promote a volunteer program

EDUCATION

Bachelor of Arts, Journalism

University of Minnesota - Twin Cities 2014 - 2017

Hubbard School of Journalism and Mass Communication

Major: Strategic Communication, Minor: Management

HONORS + AWARDS

MN PRSA CLASSICS WINNER

Social Content Series May 2019

PRINCIPLED BUSINESS LEADERS INSTITUTE

Attendee Feb 2016, Feb 2017

APEX EXPERIENCE LEADERSHIP CONFERENCE

Attendee Mar 2016

ACTIVITIES + SOCIETIES

MINNESOTA PRSA

Student Relations Committee

May 2019 - Present

MPLS MADWOMEN

Mentorship Program

Sept 2018 - Present

LOVE YOUR MELON CREW

Campus Ambassador

Sept 2015 - Dec 2017

ALPHA KAPPA PSI

Professional Business Fraternity

Jan 2015 - Dec 2017

Contact this candidate