Martin Singh

Digital Marketing Communications Professional.

Cumming, GA 30040

adcfpx@r.postjobfree.com

813-***-****

Seasoned marketing and communications professional with a proven track record of creating successful digital marketing campaigns, ad copy, video content, landing pages and sales funnels powered by organic and natural SEO/SEM. Well-versed in web-traffic analytics, user-journey mapping techniques, email/marketing automation and social media engagement. Skilled in managing large, diverse work groups that execute multiple, on-going projects simultaneously. and the emotional intelligence needed for any professional environment. Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Marketing Director

AG Holdings, Inc. - Buford, GA

April 2019 to Present

Plan, execute and analyze all corporation's Digital Marketing efforts. Source, vet and negotiate all corporation's Media buys for six, stand-alone Branch Locations. Manage multiple, ongoing Projects for offshore Social Media team, consisting of three direct reports. Supervise, counsel and develop best practice mechanisms for all Branch Managers, Assistant Managers, and Sales Staff.

Create Ad Copy, videos, blog posts, SEO, email blasting and User Journey-Mapping for ongoing Digital Marketing campaigns and Sponsored community events. Coordinate Marketing collateral for auctions and special events. Digital Marketing Manager

Humane Society of Northeast Georgia - Gainesville, GA 2018 to April 2019

Created content using Canva, Camtasia, Adobe creative suite and timelines for Social Media engagement (Twitter, Facebook, Instagram, LinkedIn, Youtube) while implementing the Facebook Pixel and Google analytics to track campaign success rates and administer change whenever necessary. Delivered effective email automation through Mail Chimp by segmenting audiences cold, warm and constituency.

Introduced Google Adword campaigns and exported all data from available sources through Google Analytics for evaluation and user journey verification, and mapping representation through Click Funnels.

Developed budgets for discretionary non-profit grant funding. Revised Word press website to manage mobile capability, blogs, vlogs, video posts and photo gallery and streamlined existing marketing/communications strategy by tracking spreadsheets. Web Marketing Manager

Thanks Holdings, Corp. - Duluth, GA

2017 to 2018

Recorded and edited marketing tutorials for the Thanks Matrix cloud based (CRM) customer relationship management system using Camtasia editing software. Forecasted various market trends and products in ongoing research and development campaign for health/wellness company and travel partner company. Developed landing pages, sales funnels and portals in a successful effort to create brand awareness and drive up sales.

Facilitated Search Engine Optimization (SEO) initiatives to increase paid traffic to existing sites in conjunction with Google Adwords and organically by embedding in existing source code. Publicized personal Ad copy across all social media channels after creating a strong web presence making corporation more visible on the internet.

Executed drip marketing campaigns and email blasting to generate warm leads with follow-ups throughout the duration of the sales cycle up to conversion. Directed, wrote, acted and edited promotional marketing videos using InDesign and Adobe creative suite.

Marketing Manager

CPA Marketing Genius - Marlboro, NJ

2016 to 2017

Chaired marketing department with execution of email campaigns, Social Media advertisements, SEO, PPC, written and video blogs, sales funnel, opt-in and landing page development. Overhauled finalization of published material ranging from newsletters, direct mail, and print advertisements by redrafting submissions sent in by third party content producers in accordance with the specifications of upper management

Directed, wrote, produced and edited videos promotional marketing videos. Hosted weekly/monthly webinars, devised digital "Meetup" groups for ongoing networking events and formalized client information in company contact database. Marketing Communications Coordinator

Propel Marketing - Quincy, MA

2014 to 2016

Assembled a creative team of staff writers, television production crew, marketing and sales professionals to successfully develop existing business relationships and congruent branding during the transition from print to digital.

Analyzed print advertisement strategy done by parent company Gatehouse Media and compiled findings into a comprehensive strategic trajectory ensuring it was effectively strengthening marketing efforts.

Revitalized client campaigns with upgraded methods to maximize exposure and minimize cost through IT embedding front and back page links, meta-tags, Search Engine Optimization(SEO) and Search Engine Management(SEM). Reported all activity and analytics to Marketing, Public Relations and upper management. Communications Coordinator (Storeroom Records Department) Robert Wood Johnson University Hospital - New Brunswick, NJ 2010 to 2014

Implemented Matkon Application Programming Interface (API) to increase connectivity between Operating Room (OR) Emergency Room (ER) Oncology, Radiology, and Pediatric wards contributing to an overall more fluid system making patient history, allergies, and symptoms readily available to all staff.

Mastered distribution of all materials throughout the three hospitals located on the compound through direct verbal training.presentations of material cage management with storeroom technicians, intranet notifications and various internal memos to faculty throughout the Robert Wood Johnson system. Digitally charged all wards for materials received in addition to monthly allocated budget expenditures and structured the storeroom operations to be more conducive to a time sensitive fashion when finding and receiving materials, primarily used in emergency situations, with the Matkon API. Education

AA in Social Science/Management

Mercer College. - Hamilton, NJ

BA in Digital Media Studies/Public Relations

University of South Florida - Saint Petersburg, FL Skills

Microsoft Office Suite, Excel, Outlook, Powerpoint, and Task Launcher. Wordpress, CSS, HTML, Adobe Photoshop, InDesign, Sales Force CRM and MOJO Customer Relationship Management. SaaS, Mail Chimp, Marketo, Market Sharp, Illustrator, Click Funnels, SME (Subject Matter Expert) Google Analytics and Adwords, Social Media Engagement (Twitter, Facebook, Instragram, YouTube, LinkedIn) and Analytics (Facebook Pixel) Talisma, ADP Portal, Matkon, Made 2 Manage, Great Plains, E-Pass, Bria, BIRT, Five9, and SPOT. Typing Speed 65wpm, Alpha Numeric 10,000 KPH. (10+ years), Marketing Strategy, Social Media Marketing, MS Office, search engine optimization, Salesforce, Google Analytics, SEO, Customer Service, Digital Marketing, Indesign, Event Planning, Graphic Design, Advertising, Public Relations, Wordpress

Certifications/Licenses

Google Adwords

September 2016 to September 2019

Google Analytics

September 2016 to September 2019