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Social Media Marketing

Staten Island, NY
March 25, 2020

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Ruhma Shahbaz

*** **** ***, ****** ******, NY ***06



Baruch College/CUNY, Zicklin School of Business, New York, NY Expected June 2020

Bachelor’s degree CGPA: 3.615/4.00 Major GPA: 3.68/4.00

Major: Marketing Management Minor: Communication Studies


National Honor Society, New York, NY September 2018 – December 2019


Marketing plan of Spotify, New York, NY February 2020 – March 2020

Primary and secondary research on growth analysis of Spotify

Measured traffic and conversion rate of the website on Google Analytics and Adobe Analytics

Proposed ideas of different packages and deals to compete with Apple Music

Understood the strategic planning of the company

Google ad planner project, New York, NY October 2019– December 2019

Ran a check of a website to see if it is optimized for SEO strategies on Google analytics

Shared the website on social media with a challenge for viewers to increase the traffic

Created a report of the findings of web analytics and how to improve the website

Zara and GAP Market analysis, New York, NY April 2018 – May 2018

Life cycle analysis of different products within the retail closing market

In depth analysis and primary/secondary research

Measured traffic and conversion rate of the website on Google Analytics and Adobe Analytics

Marketing and Creatives in Forman Art Society, Lahore, Pakistan January 2017 – June 2017

Organized socials and creatives to coincide major debating competition, Model United Nations

Created promotional posters to advertise Forman Art Society

Managed social media posts and updates of Forman Art Society

Research and Report on Business Operations of Gourmet, Lahore, Pakistan December 2016

Constructed research on marketing and management strategic plans

Conducted interview with the Manager of the restaurant to learn about their business operations

Compiled interview responses and research material to create a report


Dunkin’ Donuts/ Barista, Staten Island, NY May 2018 – August 2018

Employed exceptional customer service skills to assist up to 150 customers a day

Proposed ideas of deals of drinks to increase the sale and to generate customer value


Computer: Proficient in Word, Excel, Google Analytics, Adobe Analytics, Adobe Premiere

Language: Fluent in Urdu and Punjabi, intermediate in Hindi and Arabic

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