Ruhma Shahbaz
*** **** ***, ****** ******, NY ***06
347-***-**** adcf3p@r.postjobfree.com
EDUCATION
Baruch College/CUNY, Zicklin School of Business, New York, NY Expected June 2020
Bachelor’s degree CGPA: 3.615/4.00 Major GPA: 3.68/4.00
Major: Marketing Management Minor: Communication Studies
HONORS
National Honor Society, New York, NY September 2018 – December 2019
ACADEMIC PROJECTS AND MARKETING EXPERIENCE
Marketing plan of Spotify, New York, NY February 2020 – March 2020
Primary and secondary research on growth analysis of Spotify
Measured traffic and conversion rate of the website on Google Analytics and Adobe Analytics
Proposed ideas of different packages and deals to compete with Apple Music
Understood the strategic planning of the company
Google ad planner project, New York, NY October 2019– December 2019
Ran a check of a website to see if it is optimized for SEO strategies on Google analytics
Shared the website on social media with a challenge for viewers to increase the traffic
Created a report of the findings of web analytics and how to improve the website
Zara and GAP Market analysis, New York, NY April 2018 – May 2018
Life cycle analysis of different products within the retail closing market
In depth analysis and primary/secondary research
Measured traffic and conversion rate of the website on Google Analytics and Adobe Analytics
Marketing and Creatives in Forman Art Society, Lahore, Pakistan January 2017 – June 2017
Organized socials and creatives to coincide major debating competition, Model United Nations
Created promotional posters to advertise Forman Art Society
Managed social media posts and updates of Forman Art Society
Research and Report on Business Operations of Gourmet, Lahore, Pakistan December 2016
Constructed research on marketing and management strategic plans
Conducted interview with the Manager of the restaurant to learn about their business operations
Compiled interview responses and research material to create a report
EXPERIENCE
Dunkin’ Donuts/ Barista, Staten Island, NY May 2018 – August 2018
Employed exceptional customer service skills to assist up to 150 customers a day
Proposed ideas of deals of drinks to increase the sale and to generate customer value
SKILLS
Computer: Proficient in Word, Excel, Google Analytics, Adobe Analytics, Adobe Premiere
Language: Fluent in Urdu and Punjabi, intermediate in Hindi and Arabic