Gulf Road, Kuwait
MARKETING, Advertising, PR & BRAND MANAGEMENT
Versatile senior professional with more than 15 years’ experience in the areas of Consumer and Corporate Marketing in various industries including Fashion retail, Department stores, Malls and FMCG, in the GCC region and Levant – gathering a strong knowledge in ATL, BTL Digital /Offline / Online Media, PR, Research, Social Media, Events, topped by an excellent ability to work and motivate delivering the needed results in due time.
Strong acumen, sharp planning skills with a proven ability to lead my area of expertise, focusing on results whilst proactively solving problems and supporting the business with solutions. Have worked with local, regional and global organizations, in various capacities managing diverse roles and responsibilities.
Excellent verbal and written communicator with the ability to work under pressure in a fast-paced environment and tight deadlines, I gather between an analytical thinking and an innovative / creative personality with an excellent eye for detail, copywriting and corporate communication content material building.
Ability to build strong relationships, developing trust and credibility with customers, partners, peers, teams, internal and external stakeholders. Mostly at ease and comfortable working in a multi-cultural rich set up.
Areas of Expertise
Internal and External communication
Professional Experience and Significant Achievements
Regional Marketing and Digital Manager Jan 2017 - Present
Kw, Ksa, Iraq, Bhn, Egy, Pak, Omn
AL NASSER HIGH STREET FASHION & HYPERMARKET
Number of reports: 4 DEPARTMENTS
1-Digital and e-commerce departments
4-Visual Merchandising department
360 degrees Marketing consisting in successfully leading its various disciplines: Traditional and Digital Advertising, PR, Social Media, Research, Events, Employer branding, e-PR, Loyalty program, Website and e-commerce.
-Setting up the company Marketing Strategy, Plan and Long-Term business plan, in GCC territories & working closely with the retail department to ensure the sales objectives are reached.
-Setting up the Media Mix and Campaigns as per the company objectives and retail plan.
-Creating and Overlooking the content relative to PR, Social Media Platforms.
-Handling third party suppliers ensuring the best quality and prices are obtained & leveraging on the negotiations to ensure the best prices in Media, Agencies and Production.
-Leading the internal creative agency to create an engaging content and powerful designs for the various campaigns.
-Preparing, Presenting the Marketing Budget relative to the commercial strategy and the various tactics to achieve the Business Plan.
-Initiating Research exercises ex: Brand Capital, Customer satisfaction index and Visitor catchment study.
-Handling the Visual Merchandising strategy and the Customer Service department ensuring the Vertical integration and the number of store complaints are reduced significantly.
-Creating the e-Commerce website and Social Media platforms with content management, SEO, SEM.
-Creating the hypermarket concept for Al Nasser from branding to successful implementation and its promotional strategy.
- Creating paid social Media campaigns and managing the media buying campaign throughout various platforms ensuring the set return on investment is reached.
- Coordinating with the creative department to ensure design & graphics respond to the right catchment and engaging criteria of the customer.
- On trend with the latest blogs, applications and websites' online market and latest trends and online market behavioral spending.
Marketing Vice President March 2013 – 2017
RUBAIYAT – FASHION GROUP & FMCG
Established 38 years ago, Rubaiyat is Saudi Arabia’s leading group gathering under its panels of companies World’s premiere brands with:
A-MONO BRAND BOUTIQUES: GUCCI, PRADA, GIORGIO ARMANI, SAINT LAURENT, DOLCE & GABBANA, BALENCIAGA BRIONI, LANVIN, LORO PIANA, BOTTEGA VENETA, E. ZEGNA etc. – www.rubaiyat.com
B-MULTI BRAND BOUTIQUES: RUBAIYAT LADIES, KIDS, MEN’S DEPARTMENT STORES.
C-BOUCHERON – JEDDAH, RIYADH
D-MAZOLA – GCC and LEVANT
E-RUBAIYAT HOME: FRETTE, VERSACE HOME, KARTELL, ARMANI CASA, RALPH LAUREN www.rubaiyathome.com
F-BOULEVARD MALL: High End Mall with 32 Luxury brands www.boulevard.com.sa
G-RUBAIYAT JEWELERY AND WATCHES
H-SARAWAT SUPERMARKETS: www.sarawat.com.sa
I-RESTAURANTS: WAGAMAMA – FRATELLI LA BUFFALA
J-BRANDS FOR LESS
1.Support the Group by delivering a sustainable Corporate Communication and Marketing Strategy relative to the various Businesses including Traditional and Digital initiatives to suit their respective objectives and meet their goals.
2.Create group guidelines and the Brand Architecture for the Group and various Companies with their profiling materials.
3.Lead the definition of all policies and guidelines on how the Corporate Brand should be employed, in all communication and marketing initiatives, throughout all channels.
4.Develop and drive Marketing communication plans across all companies including:
Digital, Social Media, Events, PR, e-PR, Research, e-web platforms with SEO and SEM Management and manage third party agencies and deliverables ensuring they meet expectations in a timely and cost-effective manner.
5.Capitalize on the diligence of negotiations to maneuver group discounts and free exposure delivered to the Companies’ brands ex: Free Mega poles, In Mall Branding…
6.Build relationships with local, regional and international media.
7.Develop plans to identify specific marketing tactics that build on market intelligence insights to deliver relevant strategies.
8.Review local market media plans for assigned territories using the applicable analytical reports, discuss the media strategy / campaign with the market.
9.Lead Successful PR and e-PR strategy aiming at enriching the set brand objectives with a winning ROI.
10.Create the various Online Platforms: Website / SOCIAL MEDIA: Facebook, Instagram and Twitter channels and secure the right content is delivered.
11.Develop and execute free / paid social campaigns on self owned advertising platforms including and not limited to Google, YouTube, Facebook, Instagram, snap chat and Twitter.
12.Launch various Social Media initiatives along with blogger events and consumer engagement with instant return on investment.
13.Manage co Marketing partnership with adequate partners (Rolls Royce etc…)
14.Capillary Loyalty Program Launch and Loyalty initiatives / Analyze customer segments and purchase drivers and work on these parameters to initiate further sales across the Retail outlets.
15.Contribute to the development and execution of all on the ground events, promotions, and stunts local, global and international: The “Shoe Show” with leading shoe designers ex: Ruppert Sanderson in Rubaiyat Department store, “Vintage Cars” event – Boulevard…
Project Head: VOGUE FASHION EXPERIENCE JEDDAH
Handling successfully the 3 days-event planning, communication and logistics of the Jeddah Fashion experience with the international publication VOGUE ITALIA and successfully implement plans from the scouting day, exhibitions to Charity Gala Dinner (500 persons) in the KSA Kings palace. Invitees: Naomi Campbell – FENDI Silvia Venturini – FERRETI ALBERTA
Regional Marketing Manager Jan 2012 - March 2013
Kw, Ksa, Iraq, Bhn, Egy, Pakistan
AL NASSER HIGH STREET FASHION
Regional Brand Marketing Manager Feb 2011 - Jan 2012
Kw, Ksa, Uae, Leb, Bhn, Egy, Qtr, Oman, Mor, Jor
ALSHAYA – H&M
Marketing Manager Feb 2008 - Feb 2011
ALSHAYA - the avenues mall
Country Marketing Manager Feb 2006 - Feb 2008
IKEA - KUWAIT
Early Career Summary
Advertising Manager ALGHANIM INDUSTRIES Feb 2003 - Feb 2006
Marketing Manager METRO MALL & MARKET Sept 1998 - Feb 2003
Business – Major: Marketing & Advertising 1998
Saint Joseph University (USJ)
IKEA BUSINESS COLLEGE – INTER IKEA SYSTEM B.V
Marketing & Advertising Management training (The Netherlands)
Communication & Marketing Training (Sweden),
Low Price Seminar (France),
Understanding IKEA Concept UIC (The Netherlands)
Operating IKEA Store OIS (The Netherlands),
Retail Excellence Seminar (Prof David Bell, Harvard – Kuwait)
Media & Communication Training (Denmark),
H&M concept training (Sweden)
H&M On-the-job training (Sweden)
Date of Birth 10/11/1974
Marital Status: Married.
Languages: Excellent in Arabic, English & French spoken, written and read.
References available upon request.