ERIC M. ROBERTS

**** *. ******** **. #*** Chicago, IL 60609

269-***-**** adce68@r.postjobfree.com

MARKETING AND SALES PROFESSIONAL

Passionate Marketing and Sales Professional offering unparalleled experience performing strategic analysis, and providing hands-on leadership

AREAS OF STRENGTH AND EXPERTISE

Digital Marketing

SEO/SEM Experience

Social Media Marketing

Project Management Lead

Brand Building

Digital Data Mapping

Strategic Insights

Competitive Analysis

Multi-Channel Marketing Analysis

PROFESSIONAL EXPERIENCE

McIntyre Group, Chicago, IL

Digital Marketing Specialist January 2019 to Present

•Generated extensive digital marketing analytics including, but not limited to, trend analysis, engagement reports, ROI tracking and other KPI measurements.

•Led in the strategic development of marketing campaigns for small business owners.

•Simultaneously lead multiple social media marketing projects with clients across several industries

•Analyzed marketing campaign performance by compiling engagement KPI metrics and provided recommendations on trends, shopper insights, and consumer behavior to improve ROI for future campaigns.

•Built dashboard reports in various tools, across data sets to place insights based on both historical data, KPIs and projected results.

•Created online content strategy to showcase products, events, and promotional material across social media platforms to increase engagement for company initiatives.

•Developed and drove targeting and marketing strategies that improved vehicle performance and customer performance metrics by 14% in a 2-month period for.

Saks Fifth Avenue, Chicago, IL

Sales and Marketing Consultant August 2016 to July 2019

•Developed new business through building client relationships which accounted for over 200,000 in sales within a 3-month period.

•Generated and analyzed social media insights and digital campaigns to optimized and determine social media best practices.

•Created, and implemented marketing and merchandising strategies that increased visibility and revenue by 12% for OFF-White, Balenciaga and Palm Angels.

•Gained Shopper insights by evaluated consumer behavior and purchasing habits, in result of making necessary adjustments to the inventory and floor plans to increase sales throughout the seasons.

•Responsible for building email templates to attract and retain customers that promoted our loyalty program content.

•Researched and stayed informed on social media trends, content strategy and growth tactics

Western Digital, Chicago, IL March 2015 to November 2015

Senior Channel Marketing Specialist

•Developed and spearheaded a Brand Ambassador program for retailers in the Chicago market to increase sales.

•Built strong relationships with account managers, store management and other key decision makers in order to build rapport to increase sales

•Responsible for managing assigned retail, distribution, Direct Market Reseller accounts in Canada and USA (Tiger Direct, Best Buy, Micro Center, Fry’s).

•Managed, monitored, and coordinated all marketing activities, promotions, merchandising and trade shows.

•Worked closely with sales ensuring all marketing activities are aligned to help achieve sales targets, generate optimal volume, market share, and ROI.

•Conducted bi-weekly meetings to present market performance to the channel marketing leadership team.

Wal-Mart, Chicago, IL July 2011 to October 2014

Store Manager - Assistant

•Managed the daily operations and financial objectives of a $70MM store.

•Managed merchandising operations, demonstrated an excellent working knowledge of merchandising products and procedures which increased incremental sales in grocery over 8% each holiday season.

•Successfully developed and implemented an inventory strategy resulting in backroom accuracy becoming 90% from 54%.

•Managed P&L statements to drive market growth.

•Responsible for staff recruitment, training and development, performance evaluations, team motivating, and terminations when necessary.

•Utilized retail link, IRI data analytic systems to determine solutions to complex problems and increase sales

Kellogg Company, Battle Creek, MI April 2009 to June 2010

Marketing Intern

•Served as a liaison between safety/quality experts and vendors/suppliers/test labs on all Kellogg Premiums on a weekly basis and informed both parties of relevant information.

•Managed the Annual Global Premium Meeting including presentations, logistics, arrangements, and copies of vital documents.

•Saved the company money by creating a strategic business function to streamline compact discs.

•Responsible for managing and updating the GCC index and premium promotion spreadsheet on the Kellogg intranet.

•Utilized SAP to complete order related functions for the Quality Premium Program team

PROFESSIONAL HIGHLIGHTS

•Social Media Marketing, Digital Content Strategy & Design, B2B, Market Research, Facebook Analytics, Lead Generation, Final Cut Pro, e-commerce, SEM, E-mail marketing, Omnisend, Google analytics, IRI, Retail Link, Tulip, MailChimp, Excel, Tableau, Wordpress, Shopify, Squarespace

EDUCATION

Bachelor of Business Administration, Food & Consumer Packaged Goods Marketing

WESTERN MICHIGAN UNIVERSITY Kalamazoo, MI

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