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Marketing Manager

Location:
United States
Posted:
March 20, 2020

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Resume:

BONEL NIETO

*** ***** **., ********

Phone number: 310-***-****, e-mail: adcdy2@r.postjobfree.com

1

EDUCATION

Master in Higher Education, Universidad Cooperativa – Bucaramanga, Colombia 2005 Master in Finances, Universidad EAFIT - Medellín, Colombia 1979 Postgraduate Diploma in Marketing, Instituto Tecnológico de Estudios Superiores – Monterrey, México 1993

Postgraduate Diploma in International Marketing, Fundação Getúlio Vargas – Rio de Janeiro, Brazil 1984

Postgraduate Diploma in Tourism Marketing, Centro Interamericano de Capacitación Turística, Buenos Aires, Argentina 1978

Bachelor of Business Administration, Universidad Jorge Tadeo Lozano, Bogotá - Colombia 1971 PROFESSIONAL CERTIFICATIONS

Higher Education, Universidad Nacional de Colombia. Teaching Techniques, Escuela Superior de Administración Pública Colombia. Group Dynamics and Active Methodology, Servicio Nacional de Aprendizaje. Colombia. Training Techniques in Social Behavior, Escuela Superior de Administración Pública Colombia. Master Sommelier, Escuela Española de Cata, Madrid SUMMARY OF EXPERIENCE

I successfully worked as a university professor for the majority of my professional career. I was a full time professor for over 18 years and also held several senior leadership positions in a variety of companies, while continuing my passion for teaching on the side as a part-time professor. Since moving to the United States, I had been teaching Spanish. In addition to teaching, I also have a passion for writing and over the last few years authored a poetry book related to wines and the cultural aspects around this subject.

SPECIFIC EXPERIENCE

LANGO SPANISH TEACHER – Redlands 2013-2107

Though Spanish classes to elementary students through the Lango after school program UNIVERSITY PROFESOR – Bucaramanga, Colombia 1998-2010 Taught Marketing for undergraduate and graduate students for the Universidad Industrial de Santander

(UIS), Universidad Autonoma de Bucaramange (UNAB), and Universidad de Santander (UDES). Classes taught were Marketing Management, International Marketing and Strategic Marketing. MANAGING DIRECTOR OF DISTRIBUYENDO S.A. - Bucaramanga, Santander 2001-2008 Responsible for the major business functions, reporting directly to the company owners. Helped starting and expanding the company; driving to be the premier beverage distributor for world-class wines and leading spirits brands and the exclusive distributor of the regions spirits. INDEPENDENT MARKETING CONSULTANT - Bucaramanga, Santander 1998 - 2000 Provided marketing expertise as an independent consultant to several companies. Established marketing strategies and tracking methods to help each client to reach new markets. BONEL NIETO

130 Anita Ct., Redlands

Phone number: 310-***-****, e-mail: adcdy2@r.postjobfree.com 2

MARKETING MANAGER OF COLIMAG S.A - Santa Marta, Magdalena 1995 - 1997 Responsible for developing, implementing and executing strategic marketing plans for an entire organization. Developed the sponsorship of Regional Events and local sport teams. Lead the marketing of new products, and rebranded the company.

MANAGING DIRECTOR AND OWNER MLG DISTRIBUTION - Bucaramanga, Santander 1993-1997 Helped started a family company and developed the marketing strategies to stablish business and found products for distribution. Manage the Marketing department and oversaw the sell representatives. MANAGING DIRECTOR OF COMLICORES LTDA - Bucaramanga, Santander 1990 - 1993 Responsible for the major business functions, reporting directly to the company owners. Helped expanding the company to reach new markets.

MARKETING DIRECTOR OF INDUSTRIA LICORERA DE CALDAS - Manizales, Caldas 1985 - 1989 Responsible for developing, implementing and executing strategic marketing plans for an entire organization. Developed the sponsorship of Regional Events and local sport teams. Led the marketing of new products, and rebranded the company.

FACULTY DIRECTOR AND PROFFESOR AT SCHOOL OF MANAGEMENT UNIVERSIDAD NACIONAL – Manizales, Colombia 1975 – 1990

Taught full time Marketing and Economic Development classes. Provided direction and support to the faculty professors and personnel. Led the faculty researches and planning. FACULTY DIRECTOR AND PROFFESOR AT SCHOOL OF MANAGEMENT UNIVERSIDAD SURCOLOMBIANA

– Neiva, Colombia 1972 – 1974

Taught full time Marketing and Management classes. Provided direction and support to faculty professors and personnel. Led the faculty researches. TRAINING

Economic Policy, Universidad Nacional, Manizales Colombia Keys to Success in Technical Marketing, INCOLDA, Manizales Colombia General Marketing, INCOLDA, Manizales Colombia

Marketing Research, INCOLDA, Manizales Colombia

Strategic Management, DIRIVENTAS, Manizales Colombia Professional Sale Techniques, DIRIVENTAS, Manizales Colombia Sales Management, EGAC- Leopoldo Barrionuevo, Manizales Colombia Quality Management, INCONTEC, Manizales Colombia

Integral Marketing, EAFIT, Medellín Colombia

PUBLICATIONS

Por una Copa de Vino (For a Glass of Wine Book), Palabras Abiertas Ediciones, Eastvale, California Practical Marketing Guidelines, Universidad Nacional Manizales Publishing Services Colombia Methodologies to Solve Commercialization Problems, Universidad Nacional Manizales Publishing Services, Colombia

The Multinational Corporations, Universidad Nacional Manizales Publishing Services, Colombia Commercialization of Coffee, Universidad Tecnológica de Pereira, Colombia. Newspaper Columns for the Business Sections of Diario Vanguardia Liberal and La Patria, Colombia BONEL NIETO

130 Anita Ct., Redlands

Phone number: 310-***-****, e-mail: adcdy2@r.postjobfree.com 3

AFFILIATIONS

The American Association of Teaches of Spanish and Portuguese (AATSP), Roger Anton Union de Escritores Hispanos



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