EDUCATION

University of Texas, Austin

McCombs School of Business (2015)

Masters: Business Administration Mgmt

Texas A&M University, College Station (2010)

Major: Recreation, Park & Tourism Sciences –

Tourism Management

Minor: Business Administration

Michelle Chiles

eCommerce Merchandising, Marketing Strategy & Product Management Leader CONTACT

210-***-****

adcdxd@r.postjobfree.com

linkedin.com/in/michellechiles

SKILLSETS

Digital Marketing Optimization Strategy

Site Taxonomy & Navigation

Test and Targeting Mgmt

eCommerce Metrics (RPV, MPV, CVR, AOV)

Customer Behavior Monitoring

Market Interpretation & Action Development

WORK EXPERIENCE

NextGuest Digital (2018-Current) New York, NY

Account Director, Client Success Viceroy Hotels & Resorts, Equinox Hotels, Rosewood Hotels & Resorts

Lead manager of company’s top revenue-driving and strategic clients, overseeing strategy for Digital Marketing Initiatives (SEM, SEO, Online/Interactive Media ) and Website

Driven annual growth in direct website revenue for Viceroy Hotels & Resorts YTD of +25%, totaling an incremental +$4M

Planned and executed largest Cyber Monday Campaign in Viceroy history, with growth of

$300K in revenue

Successfully project managed $600K multi-property website development across Viceroy portfolio

Lead for the development and presentation of company Knowledge Management Series in Digital Marketing & eCommerce for sessions of 50+ attendees.

Supervise team of 3+ employees managing day-to-day workflows, reporting procedures, and client relationship management

Influenced and created new reporting structure for Account Management organization

Dell Technologies (2016 – 2018) Round Rock, TX

Sr. eCommerce Merchandiser North America Consumer Displays

E2E eCommere manager for Dell Displays category (TVs, monitors, projectors)

Achieved +35% revenue +22% margin Y/Y online for Dell monitor category receiving the Global Vice Chairman’s Award – Dell’s highest employee honor

Lead contributor to Dell branded monitors #1 market share streak

(#1 Worldwide: 18 Years, #1 North America: 5 Years)

Holiday Campaign Lead helping Dell achieve biggest Black Friday in company history

Responsible for end to end Displays category which includes BMS, Strategy, Sales, & more serving as key leader interface between all Dell internal teams

Lead manager for internal search optimization, resulting in an incremental $14K in revenue/month

Develop Displays category go-to-market strategy for current product portfolio and new product launches

Analyze market trends and competitive landscape for merchandising gaps and optimization opportunities

Edgecase (2014 – 2016) Austin, TX

Lead eCommerce Strategist Regional Digital Strategy Managed Industries: Technology, Home Goods, Beauty, Educational Supplies, Apparel

Created faceted navigation strategy for a portfolio of 20+ retailers – drove incremental revenue of +$7M

Conducted market analysis for the optimization of client go-to-market strategy for faceted navigation and taxonomy

Key driver for strategy tool technology development - managed from idea creation through execution

Liaison between client and UX/IT team for development of technology features and enhancements

ACCOMPLISHMENTS

NextGuest Digital

Silver Adrian Award – Viceroy Spring Campaign

(2019)

Dell Technologies

Vice Chairman’s Award (2017)

(Highest Global Consumer Award @ Dell)

Quarterly Top Performer Award (2017, 2018)

EXPERTISE

E2E eCommerce Site Mgmt & Strategy

Product Merchandising, Sales, & P&L Mgmt

Campaign / Event Planning & Marketing

Vendor / Brand Relationship Mgmt

Contact this candidate