Deb Collins – Remote Marketing and Design
336-***-**** adcdtq@r.postjobfree.com dcmarketingdesign.com Senior-level Marketing Director, Digital Marketing Manager, and Graphic Designer, providing brand management and digital marketing strategies to B2B and B2C accounts across several industry sectors. Served as an in-house Marketing and DAM Administrator for Fortune 500 corporations (Fanatics and VF Licensed Sports Group) and as a Senior Marketing and Art Director for marketing firms (DC Marketing & Design and LP&M Advertising). EMPLOYMENT HISTORY AND EXPERIENCE
DC MARKETING AND DESIGN – Position: President – 01/2019 - Present
KEY RESPONSIBILITIES: Brand development Establish KPI/ROI objectives Value-added program dev. C-level account management Nurture client/agency relationship Program budgeting SEO/SEM/dashboard analytics C-level presentations/Web conferencing Program scheduling CRM implementation Social media development Brand identity assessment Mobile app development Motivational leadership UX Design Market trend research Effective internal communication New-business initiatives Database management Cloud-based workflow administration Web design/administration Segmented email marketing User/role administration and support
ACCOMPLISHMENTS:
PRICE REALTORS - Website administration, MLS/IDX integration, social media development and integration, mobile app development (including personalized agent branding for 54 agents), blog/newsletter development, email campaign development, CRM implementation and vehicle graphics. LA TALENT AGENCY - Logo, website design, and custom graphics – completed in six days, start to finish. ROCKET CALL CENTER - Logo, website design, custom graphics and blog – completed in two weeks. AUGUSTA SPORTSWEAR - Develop a program, the ONE TEAM Collection, announcing the launch of Augusta Sportswear’s line of MiLB licensed sports apparel – completed in two weeks. FANATICS, INC. – Position: Remote Marketing and DAM Administrator – 02/2011 - 01/2019
KEY RESPONSIBILITIES: Brand development MLB, NFL, NBA, NHL co-branded programs UX Design SEO/SEM/dashbd. analytics Effective internal/external communication Program scheduling Web design/administration User/role administration and support Global sales programs Digital asset management C-level presentations New product launches CRM administration Cloud-based workflow admin New-business initiatives Social media development Web conferencing/online presentations Catalog/planner production Segmented email marketing Logo design, illustration and photo retouch
ACCOMPLISHMENTS:
NBA MASS CHANNEL MARKETING PRESENTATION - Presented to the National Basketball Association to secure an exclusive licensing contract over NBA’s mass-channel licensed apparel.
MAJESTIC PLAYER SERIES PRESENTATION - Presented to C-level executives of Amazon and Dick’s Sporting Goods to introduce the Majestic Athletic’s branded line of performance sports apparel. LP&M ADVERTISING – Position: Senior Director – 02/1988 - 02/2010
KEY RESPONSIBILITES: Brand development C-level account management Value-added program dev. SEO/SEM/dashbd. analytics Nurture client/agency relationship Brand identity assessment C-level presentations Effective internal communication Program budgeting Market trend research Segmented email marketing Program scheduling Web design/administration Direct mail campaign development UX Design Social media development Motivational leadership New-business initiatives Targeted map programs Employee recruitment Trade show marketing Design and illustration services Supervise internship program
ACCOMPLISHMENTS:
CARRIER CORPORATION - Print and Digital Product Data Books detailed every product sold by Carrier, produced for five years, each book was comprised of approximately 2,000 - 3,000 pages and accompanying interactive DVD. SANDISK SANSA - Supervise the Sansa e280 Product Launch Campaign that included direct mail, POP and print. EDUCATION
STUDIO 315 GRAPHIC DESIGN, SYRACUSE – GPA: 3.9 – Degree: Bachelor’s equivalent – 1985-1986
Modeled after Rochester Institute of Technology’s Graphic Design Program. NON-PROFIT WORK
CHARITY CLASSIC GOLF TOURNAMENT John Hopkins Children’s Hospital Tarpon Springs, FL CHILDREN IN THE SON Michelle Kelly SIms, Founder Raleigh, NC SKILLS
BRAND DEVELOPMENT
Program development
Program management
Branding guidelines development
Brand ambassador
Budgeting
Scheduling/Delegation
Communication/Customer support
DIGITAL MARKETING
Logo/website design
UX design/Market trend research
ECommerce strategies
Adobe Creative Suite
WordPress/themes/plugins
SEO/SEM/PPC/analytics
Constant Contact, Mailchimp, Marketo
CRM (Workfront, Zoho, Salesforce)
Website/user administration
Mobile app development
HTML/CCS/development collaboration
Social media integration
WooCommerce/Quickbooks integration
Content management/creation
Enterprise-level presentations
Illustration/photo retouching
Typography
Translation (up to 14 languages)
OTHER
Print production/press approval
Pre-press expertise
Catalog/sales planner creation
Trade show/Floorplan development
Direct mail/vehicle graphics
CAD conversion