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Social Media Digital Marketing

Location:
Lexington, NC
Posted:
March 20, 2020

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Resume:

Deb Collins – Remote Marketing and Design

336-***-**** adcdtq@r.postjobfree.com dcmarketingdesign.com Senior-level Marketing Director, Digital Marketing Manager, and Graphic Designer, providing brand management and digital marketing strategies to B2B and B2C accounts across several industry sectors. Served as an in-house Marketing and DAM Administrator for Fortune 500 corporations (Fanatics and VF Licensed Sports Group) and as a Senior Marketing and Art Director for marketing firms (DC Marketing & Design and LP&M Advertising). EMPLOYMENT HISTORY AND EXPERIENCE

DC MARKETING AND DESIGN – Position: President – 01/2019 - Present

KEY RESPONSIBILITIES: Brand development Establish KPI/ROI objectives Value-added program dev. C-level account management Nurture client/agency relationship Program budgeting SEO/SEM/dashboard analytics C-level presentations/Web conferencing Program scheduling CRM implementation Social media development Brand identity assessment Mobile app development Motivational leadership UX Design Market trend research Effective internal communication New-business initiatives Database management Cloud-based workflow administration Web design/administration Segmented email marketing User/role administration and support

ACCOMPLISHMENTS:

PRICE REALTORS - Website administration, MLS/IDX integration, social media development and integration, mobile app development (including personalized agent branding for 54 agents), blog/newsletter development, email campaign development, CRM implementation and vehicle graphics. LA TALENT AGENCY - Logo, website design, and custom graphics – completed in six days, start to finish. ROCKET CALL CENTER - Logo, website design, custom graphics and blog – completed in two weeks. AUGUSTA SPORTSWEAR - Develop a program, the ONE TEAM Collection, announcing the launch of Augusta Sportswear’s line of MiLB licensed sports apparel – completed in two weeks. FANATICS, INC. – Position: Remote Marketing and DAM Administrator – 02/2011 - 01/2019

KEY RESPONSIBILITIES: Brand development MLB, NFL, NBA, NHL co-branded programs UX Design SEO/SEM/dashbd. analytics Effective internal/external communication Program scheduling Web design/administration User/role administration and support Global sales programs Digital asset management C-level presentations New product launches CRM administration Cloud-based workflow admin New-business initiatives Social media development Web conferencing/online presentations Catalog/planner production Segmented email marketing Logo design, illustration and photo retouch

ACCOMPLISHMENTS:

NBA MASS CHANNEL MARKETING PRESENTATION - Presented to the National Basketball Association to secure an exclusive licensing contract over NBA’s mass-channel licensed apparel.

MAJESTIC PLAYER SERIES PRESENTATION - Presented to C-level executives of Amazon and Dick’s Sporting Goods to introduce the Majestic Athletic’s branded line of performance sports apparel. LP&M ADVERTISING – Position: Senior Director – 02/1988 - 02/2010

KEY RESPONSIBILITES: Brand development C-level account management Value-added program dev. SEO/SEM/dashbd. analytics Nurture client/agency relationship Brand identity assessment C-level presentations Effective internal communication Program budgeting Market trend research Segmented email marketing Program scheduling Web design/administration Direct mail campaign development UX Design Social media development Motivational leadership New-business initiatives Targeted map programs Employee recruitment Trade show marketing Design and illustration services Supervise internship program

ACCOMPLISHMENTS:

CARRIER CORPORATION - Print and Digital Product Data Books detailed every product sold by Carrier, produced for five years, each book was comprised of approximately 2,000 - 3,000 pages and accompanying interactive DVD. SANDISK SANSA - Supervise the Sansa e280 Product Launch Campaign that included direct mail, POP and print. EDUCATION

STUDIO 315 GRAPHIC DESIGN, SYRACUSE – GPA: 3.9 – Degree: Bachelor’s equivalent – 1985-1986

Modeled after Rochester Institute of Technology’s Graphic Design Program. NON-PROFIT WORK

CHARITY CLASSIC GOLF TOURNAMENT John Hopkins Children’s Hospital Tarpon Springs, FL CHILDREN IN THE SON Michelle Kelly SIms, Founder Raleigh, NC SKILLS

BRAND DEVELOPMENT

Program development

Program management

Branding guidelines development

Brand ambassador

Budgeting

Scheduling/Delegation

Communication/Customer support

DIGITAL MARKETING

Logo/website design

UX design/Market trend research

ECommerce strategies

Adobe Creative Suite

WordPress/themes/plugins

SEO/SEM/PPC/analytics

Constant Contact, Mailchimp, Marketo

CRM (Workfront, Zoho, Salesforce)

Website/user administration

Mobile app development

HTML/CCS/development collaboration

Social media integration

WooCommerce/Quickbooks integration

Content management/creation

Enterprise-level presentations

Illustration/photo retouching

Typography

Translation (up to 14 languages)

OTHER

Print production/press approval

Pre-press expertise

Catalog/sales planner creation

Trade show/Floorplan development

Direct mail/vehicle graphics

CAD conversion



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