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Public Relations and Marketing Expert

Location:
Edmond, OK
Salary:
60,000
Posted:
March 20, 2020

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Resume:

Stefanie A. Latham, Ph.D.

*** ** ***** **- ******, OK 73012

405-***-**** mobile

adcdsw@r.postjobfree.com

E D U C A T I O N

Doctor of Philosophy in General Psychology, Capella University 2007

Emphasis: Leadership & Sport Psychology

Master of Science in Education, University of Central Oklahoma 2002

Emphasis: Education

Bachelor of Science in Education, University of Central Oklahoma 1998

Major: Education

P R O F E S S I O N A L E X P E R I E N C E

Green Cloud Agency – Oklahoma City, OK 2019-present

Chief Executive Officer

Sul Ross State University - Alpine, Texas 2011-2019

Online Adjunct Professor – Education Master’s Program

-Facilitate online graduate courses in: Statistics & Data Analysis, Psychology of Learning, Research Methodology; Leadership & Group Psychology

-Blackboard software; Video lectures; Web conferencing office hours

The Oklahoman Media Company – OKC, OK 2017-2018

Digital Sales Manager

-Exceeded digital revenue goal >7 Million in 2017

-Coached business development team of 27 sales reps in exceeding digital sales goals (2 sales managers as direct reports)

-Supervised/Direct reports of 12 campaign project managers (the managers oversaw 70 remote campaign specialists)

-Consulted clients on Digital Marketing Solutions (SEO, SEM, Email, Display, Video, Social Media Management, Brand Reputation management, & Website Re-Marketing)

-Implemented and ensured adoption of new Hubspot CRM

-Improved sales reps cold calling productivity & sales pipeline velocity through motivational accountability

-Produced revenue budgets, forecasts, & P/Ls

-Created prospecting sales scripts using new phone, email and video techniques

-Spearheaded consultative sales training

-Improved amount of national & regional RFPs

-Customized innovative proposals & presentations

-Examined & tracked clients campaign results

-Informed and educated customers with monthly/quarterly/yearly campaign results

-Facilitated performance reviews & coached performance improvement plans

-Improved client retention rate with better communication strategy

-Collaborated with executive leadership on simplifying comp plan

Journal Record Publishing – OKC, OK 2015-2017

Digital Advertising Manager 2016-2017

-Mentored & Coached 10+ sales reps on consultative sales

-Implemented and ensured adoption of new Sugar CRM

-Exceeding digital sales team goal monthly

-Grew Total Digital Revenue 200%; exceeded goal monthly

-Increased client retention rate from 48% to 92%

Account Executive 2015-2016

-Inside & outside sales experience

-Salesforce CRM

-Exceeded sales goal monthly & yearly

-Sales experience in b2b print newspaper & magazines, event

sponsorships, and digital banner advertising

-Phone prospecting 4 hours per day; phone and web-based sales

experience

BBN Consulting - NYC, NY 2011-2015

Director of Digital Sales & Operations 2012-2015

-25% work from home; 75% travel

-Exceeded revenue goal each year (>10 Million/year)

-Directed 10+ account managers, 20+ campaign managers, 30+ overseas data analysts

-Cultivated research team in creating strategic marketing proposals and presentations for sales team

-Created budgets, P&Ls & forecasts

-Lead presenter of market research & marketing strategy to C-Suite (Auto, Political, & Energy Industries primarily)

-Informed and educated customers monthly/quarterly/yearly on campaign results (analytics, ROI, customer journey tracking)

-Organized cross agency communication

-Directed daily client services operations

-Increased prospecting productivity and cold calling by 42%

-Coached account executives on consultative, needs based selling

-Produced social media reports for Politico and the Hill

-Improved the adoption & use of Salesforce CRM

Account Executive New Business

-Exceeded revenue goal each year (>10 Million/year)

-Inside Sales; phone and web-based sales & prospecting

-75+cold calls/day

-Highly experienced in needs-based selling; consultative sales

-Experienced in consultative sales for SEO/SEM, Video, PPC, Digital

Banner advertising; Social Media;

-Experienced in using Salesforce CRM

Oklahoma City University, Oklahoma 2004-2011

Associate Professor & Department Chair 2007-2011

Assistant Professor of Kinesiology & Health Studies 2004-2007

-HHP budget management; Grant & fundraising for performance lab -Increased departmental retention rates

-Developed new program name with new undergraduate curriculum from one generalist degree to 3 options (exercise science; wellness; coaching); created course outcomes

-Created graduate program & curriculum for M.S. in Health & Human Performance

-Provided training, development, mentorship, feedback & evaluation of 4 full-time faculty and 12 adjunct faculty members

-Served on university committees

-Hired adjuncts & faculty; Mentored new faculty outside the department

-Undergraduate & graduate student advisor/enrollment coordinator (100+students)

-Overseas program instructor; Taught 3 months a year in Singapore and Hong Kong

-Taught graduate courses in Advanced Sport Psychology, Leadership, Group Dynamics, Statistics, Research Methods

-Facilitated undergraduate practicum and internships

-Taught undergraduate courses in Wellness, Health Behavior, Nutrition,

Legal issues in Sport, Sport Psychology, Issues in Women’s Sports

-Advisor for undergraduate student HHP club

-Coordinator of social media marketing to advance enrollment and student engagement

University of Central Oklahoma, Edmond Oklahoma 2002-2004

Adjunct Instructor - Physical Education Department

-Teaching Subjects: Wellness; Beginning Golf

Edmond North High School, Oklahoma 2000-2004

Health Instructor

Head Volleyball Coach (187-12 record)

Oklahoma Juniors Volleyball Club 2000-2003

Director: age 12 through 18 (350 athletes)

Coach: 18 and under national team (114-3 record)

Amarillo High School, Texas 1999-2000

Health & Psychology Instructor

Assistant Volleyball Coach (33-0 Class 5A State Champions)

C E R T I F I C A T I O N S

Google AdWords 2015-2018

Google Analytics Individual Certification 2016

Consultative Sales Certification 2012

- Certification through The Sales Association provided training in core consultative sales competencies. Core competencies for consultative/solution- oriented sales skills, strategies and behaviors based on best practices of top sales performers nationwide.

-Included 12 months of monthly training & development.

Oklahoma Teaching License 1998-2007

Texas Teaching License 1998-2000

A C H I E V E M E N T S A N D A W A R D S

Southern District Alliance for Health 2011

Taylor Dodson Young Professionals Award - Recipient

Oklahoma Association for Health 2008

Betty Abercrombie Scholar Award – Recipient

Oklahoma Coaches Association 2001 6A Coach of the Year

University of Central Oklahoma Emma W. Plunkett Graduate Scholarship 2000-2001

Academic Undergraduate Scholarship 1998

Southern Nazarene University 1994-1996

Full Scholarship Volleyball/Track

All Conference 2 years

P R O F E S S I O N A L P U B L I C A T I O N S

Latham, S.A. (in-progress). Faith, hope, love, and sport psychology: Sports from a biblical perspective.

Latham, S.A. (2015). Coaching preferences of collegiate female athletes. Journal of Applied Sport Psychology, 44, 12-36.

Latham, S.A. (2014). Athletes’ perceptions and preferences for male or female sport coaches. International Journal of Sport Psychology, 66-D, 44-79.

Latham, S.A. (2012). Collegiate athletes’ gender and their perceptions of coaching behavior. OAHPERD Journal, 72, 19-22.

Latham, S.A. (2008). Gender differences in male and female athletes’ perceptions of cohesion. OAHPERD Journal, 44, 29-34.

Latham, S.A. (2007). Gender differences in collegiate athletes’ perceptions of cohesion: A comparison study using mixed methodology. Dissertation Abstracts International, 68 (11) section B. (UMI No. 3288735).

P R O F E S S I O N A L P R E S E N T A T I O N S

Latham, S.A. (May, 2014). UOP Student Leadership Workshop. Oklahoma City, OK.

Personal branding: 5 tips to build your personal brand! Presenter

Latham, S.A. (March, 2014). UOP Student Leadership Workshop. Oklahoma City, OK

Professionalism: More than just a dress code. Presenter

Latham, S.A. (October, 2013). UOP Student Development Workshop. Oklahoma City, OK. Careers in Psychology and Health Science. Presenter

Latham, S.A. (October, 2011). AAHPERD national convention, San Diego, CA.

Mental training for peak performance: Sport Psychology Workshop. Presenter

Latham, S.A. (April, 2011). National Association Girls Women in Sport conference. Boston, MA. Coaching female athletes: No they aren't just like the boys! Presenter

Latham, S.A. (February, 2011). Southern District, AAHPERD regional convention. Greensboro, NC. Coaching female athletes for peak performance. Presenter

Latham, S.A. (October, 2009). OAHPERD state convention, Oklahoma City, OK. Exploring female athletes motives for sport participation: Does the gender of the coach really matter? Presenter.

Latham, S. A. (October, 2008). OAHPERD state convention, Oklahoma City, OK. Team building to enhance teamwork, communication, and trust in sports teams. Presenter.

Latham, S.A. (October, 2008). OAHPERD state convention, Oklahoma City, OK. Coaching the female athlete: No they are not just like the boys. Presenter.

Latham, S. A. (April, 2008). AAHPERD national conference, Ft. Worth, TX. Gender differences in collegiate athletes’ perceptions of cohesion: A presentation of a doctoral dissertation. Presenter.

Latham, S.A. (October, 2007). OAHPERD state convention, Oklahoma City, OK. Gender differences in collegiate athletes’ perceptions of cohesion: A presentation of a doctoral dissertation. Presenter.

Latham, S. A. (October, 2007). OAHPERD state convention, Oklahoma City, OK.

Imagery in sport. Presenter.

Latham, S. A. (October, 2007). OAHPERD state convention, Oklahoma City, OK.

Creating mentally tough athletes. Presenter.

Latham, S.A. (February, 2007). Southern District, American Alliance for Physical Education regional convention, Chattanooga, TN. What every coach should know about team cohesion. Presenter.

Latham, S.A. (October, 2006). OAHPERD state convention, Oklahoma City, OK. Gender issues in sport. Presenter.

Latham, S. A. (October, 2005). OAHPERD workshop, Edmond, OK. Team Cohesion in Sports. Presenter.

Latham, S.A. (October, 2005). OAHPERD state convention, Oklahoma City, OK.

Fit to Be a Team. Presenter.

Kluka, D., Young, K., & Latham, S.A. (December, 2002). American Volleyball Coaches Association national convention, New Orleans, LA.

Women + Mentoring = Success. Co-presenter.

P R O F E S S I O N A L O R G A N I Z A T I O N S

American Psychological Association Health Psychology Division

Association of Applied Sport Psychology

P R O F E S S I O N A L R E F E R E N C E S

Dr. Larry Guerrero

Provost, Sul Ross State University

(Former Dean Oklahoma City University)

Alpine, Texas

Phone: 1-405-***-****

Dr. Brady Redus

Professor of Exercise Physiology

University of Central Oklahoma

Phone: 1-405-***-****

Dr. Samantha Beams

Professor of Exercise Science

Tulsa University

Phone: 1-918-***-****

Nick Gile

Sales Coordinator

Oklahoman Media Company

Phone: 1-678-***-****

Tony O’Brien

CEO BBN Consulting

Phone: 1-443-***-****

Anne Richard

Ad Director, Journal Record

Phone: 1-907-***-****



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