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Sales Designer

Location:
South Pasadena, CA
Posted:
March 19, 2020

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Resume:

LETICIA BANUELOS/323-***-****)/adcden@r.postjobfree.com/www.linkedin.com/in/leticiabanuelosdesign

PROFESSIONAL SUMMARY

Creative, highly versatile women’s apparel designer with demonstrated skills and knowledge in the Designer, Missy, Contemporary, Junior, Plus size, Maternity markets offering extensive experience in the following areas of expertise:

• Trend Analysis and Market Research

• Vast knowledge in knit, denim, woven fabrics across all categories of sportswear, dresses, active wear & resort wear

• In depth knowledge of fit, garment construction, garment washes

• Experienced in import & domestic product development and production

DESIGN EXPERIENCE

Fortune Swimwear Los Angeles, CA 2016 – 2019

Senior Apparel Designer, Cover-ups, Resort Wear, Dresses, Lounge, Active Wear

• Delivered trend right product for 12 major private label brands including Target (Kona Sol & Xhilaration), Amazon, Anthropologie, Nordstrom (Chelsea 28/Something Navy/ Free Press), Kohl’s (Jlo/Lauren Conrad/Elle/Apt. 9/Beach Scene), Walmart resulting in revenue & volume increase

• Developed presentation boards/books for each key account with mood, trend, sketches, color palette, custom prints + graphics ensuring clear design concept direction and as a visual supplement for sales & buying team

• Effectively designed, developed and directed the best possible products by evaluating the needs of the customer, line plan, targeted price-points while adhering to time and action calendar

• Identified and anticipated key trends resonating with clients and consumers resulting in re-order styles

• Collaborated with a team of 15- design director/sales/production team, and retail buyers establishing cohesive product development and meeting business needs

• Successfully created cover up program under Target Kona Sol (formerly Merona)/Xhilaration labels establishing company as Target’s main private label cover up vendor

• Created & launched successful Fynn&Rose maternity line sold online at Target creating styles with high attention to detail, construction, and fit

• Collaborated closely with patternmakers, technical, and production teams in problem solving issues generating excellent market samples and meeting target price points

• Directed & approved custom prints/graphics, strike-offs, lab dips, embroideries ensuring timely production flow

• Sourced & developed fabrics/trims with international factories, communicating daily resulting in proactively addressing design complexities while incorporating new & innovative textiles/trims

• Conducted key seasonal meetings with Target buyers presenting the line resulting in increased orders and fostering strong client relationships

• Traveled to Shanghai, China for Intertextile Shanghai Apparel Fabrics Trade Show for fabric & trim research and development ensuring that lines incorporated newest trends/textiles/trims staying abreast of industry changes

DESIGN EXPERIENCE

Fortune Swimwear Los Angeles, CA 2016 – 2019

Senior Apparel Designer, Cover-ups, Resort Wear, Dresses, Lounge, Active Wear

• Delivered trend right product for 12 major private label brands including Target (Kona Sol & Xhilaration), Amazon, Anthropologie, Nordstrom (Chelsea 28/Something Navy/ Free Press), Kohl’s (Jlo/Lauren Conrad/Elle/Apt. 9/Beach Scene), Walmart resulting in revenue & volume increase

• Developed presentation boards/books for each key account with mood, trend, sketches, color palette, custom prints + graphics ensuring clear design concept direction and as a visual supplement for sales & buying team

• Effectively designed, developed and directed the best possible products by evaluating the needs of the customer, line plan, targeted price-points while adhering to time and action calendar

• Identified and anticipated key trends resonating with clients and consumers resulting in re-order styles

• Collaborated with a team of 15- design director/sales/production team, and retail buyers establishing cohesive product development and meeting business needs

• Successfully created cover up program under Target Kona Sol (formerly Merona)/Xhilaration labels establishing company as Target’s main private label cover up vendor

• Created & launched successful Fynn&Rose maternity line sold online at Target creating styles with high attention to detail, construction, and fit

• Collaborated closely with patternmakers, technical, and production teams in problem solving issues generating excellent market samples and meeting target price points

• Directed & approved custom prints/graphics, strike-offs, lab dips, embroideries ensuring timely production flow

• Sourced & developed fabrics/trims with international factories, communicating daily resulting in proactively addressing design complexities while incorporating new & innovative textiles/trims

• Conducted key seasonal meetings with Target buyers presenting the line resulting in increased orders and fostering strong client relationships

• Traveled to Shanghai, China for Intertextile Shanghai Apparel Fabrics Trade Show for fabric & trim research and development ensuring that lines incorporated newest trends/textiles/trims staying abreast of industry changes

JUSTFAB El Segundo, CA 2014 – 2016

Senior Designer, Contemporary Sportswear, Denim, Sweaters, Knits

• Managed seasonal concepts/designs, color palettes, mood boards, and trend overviews serving as a crucial visual supplement to cross functional teams (apparel, accessory, footwear design teams, merchandising, sales)

• Developed monthly product for E-commerce cross categories bringing newness and innovation to products including denim qualities with new washes, garment finishes/treatments, embellishments, novelty sweaters yarns

• Collaborated with cross functional teams of 25 professionals for E-commerce platform on assortment strategies, line plan, price point, business objectives ensuring brand cohesiveness & growth

• Generated a 50% increase in volume and sales by contributing to the plus size launch with specific trend right product, styling, and fit call outs

• Presented seasonal lines to merchant/buying team for pre-production assortments via samples, sketches, fabrics/sweater yarns/denim washes providing essential product information for clear and concise buy

• Traveled to Europe to shop the market & trend research, China/Hong-Kong for product development and fabric & trim research bringing the latest trend in fashion and textiles to the business

Laundry by Shelli Segal division of Perry Ellis International Commerce, CA 2011 – 2014

Senior Designer, Contemporary Sportswear, Cover-Ups, Dresses

• Increased and generated sales over 15 million for mainline and off-price accounts, off-price accounts included Saks Off 5th, Neiman Marcus Last Call, Nordstrom Rack, TJ Maxx, Ross, Marshalls, Burlington

• Designed and executed seasonal collections while assessing the market trends and customer needs

• Partnered and collaborated with Merchandiser toward line planning, design assortment, price-point guidelines, special projects and requests from sales team and retail buyers increasing monthly orders and sales revenue

• Successfully launched Suit Separate Collection at Macy’s and Lord & Taylor conducting market & competitive research relevant to suiting category driving volume and business growth

• Managed and developed technical packages and product development by effectively communicating daily with Asia office

Vioblu and Zissou & Spike, LLC (Fashion Lifestyle Inc.) Gardena, CA 2006 – 2011

Senior Designer, Better Knit Tops (Vioblu) and Contemporary Lifestyle Sportswear (Zissou & Spike)

• Researched market trends focused towards specialty boutiques and better department stores including:

Bloomingdales, Nordstrom, Macys, Lord & Taylor; launching new lines, providing exposure to new target markets

• Created private label programs generating sales over 5 million: Bloomingdales “Sutton” label, Costco, Dillard’s

• Strong expertise in garment dyeing, novelty wash treatments, mix media embellishments, custom prints/graphics

• Supervised and managed a full design room staff of 9 (patternmakers, sewers, cutter, assistant designer, cad/graphic artist) contributing to successful monthly market appointments resulting in consistent production orders

• Traveled to attend key tradeshows such as Coterie/Project/Magic, and to shop the market

EDUCATION

Otis College of Art and Design Los Angeles, CA Bachelors of Fine Arts, Fashion Design

Honors and Awards:

• Richard Tyler Silver Thimble

SKILLS

Software Proficient in Adobe Illustrator and Photoshop, w orking knowledge of MS Word/Excel

Technical Hand drawn flats by hand or CAD tools, illustration, technical packages, fittings

Language Biliterate in Spanish and English with strong written and verbal skills, strong knowledge in Italian

INTERNATIONAL DESIGN EXPERIENCE

Richard Tyler/ Modena, Italy and Los Angeles, CA

Designer, Richard Tyler Collection/Gruppo Nadini/ Modena, Italy

• Liaison between Richard Tyler Collection (U.S.A.) and Gruppo Nadini (Italy) preserving the brand integrity and vision, reporting directly to Richard Tyler

• Accountable for the overall product interpretation of the brand collaborating closely with the head patternmaker, production team establishing fit, quality, style standards and guidelines

Designer, Richard Tyler Couture/Los Angeles, CA

• Conceptualized/researched and designed seasonal collections with an emphasis on novelty fabrics, trims, garment techniques and finishing contributing to the brand aesthetic and runway fashion shows, reporting directly to Richard Tyler

• Conducted fittings with high profile clients on custom, made to measure styles maintaining fit & quality standards



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