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Marketing Manager Executive

Palm Beach Gardens, FL
March 21, 2020

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Dan Traina 561-***-****

Career Summary

Over 18 years designing, creating, coding and building email advertisements. I have emailed millions of consumers and generated millions of dollars in revenue. I am an expert in executing campaigns that generate leads and revenue. Subscriber engagement is my top priority.

Summary of Skills

•Email Marketing Expert

•Email Deliverability

•Revenue Generating Experience

•Email User Engagement

•A/B Testing Expert

•Email Production and Design

•CRM Expert

•Email Campaign Deployment

Employment History

Email Marketing Manager Instaclick, Inc. Start Date: January, 2005


Develop and deploy email marketing campaigns to a variety of monthly audiences( Over 50 million )

Maintain reporting on key metrics, manage subscriber emails, mailing lists, and unsubscribes

The ability to obtain new leads daily, through creative thinking and cost effective tactics

Worked on campaigns to millions of subscribers to support customer acquisition, user engagement, and reach monthly/quarterly goals for a wide variety of products and services.

Fluent in HTML/CSS and email design and understanding of server issues and front-end development issues

Highly Detailed Oriented and highly skilled at KPI Analytics and how to improve user engagement within a cost-effective budget

Extensive knowledge of Email Delivery Analytics, Split A/B Testing, Analyzing Reporting, Monetizing and optimization of all Email Programs

Experience with many Email Service Providers (MailChimp,SilverPop StrongMail,CheetahMail and many other Email Platforms)

Highly Detailed Oriented and highly skilled at Email Analytics and how to improve user engagement

Strong written and verbal sales skills and ability to deliver results on a day to day basis and meet quotas and objectives in a timely manner.

Email Marketing Manager Optin Resources, Inc Start Date: January,2000

End Date: January 2005

Managed an in-house budget of $75,000.00 per month with my largest gross income maxing out above $600k+ per year

Senior Marketing Executive with extensive experience creating complex business analytics and growing the customer database to over 50 million members.

Handled the exclusive role in the massive growth in dealing with Health Insurance companies and their advertising needs.

Created and coded all Email advertisements daily.

Daily Email design and understanding of server issues and front-end development issues, constantly troubleshooting daily marketing flaws within the campaigns.

List Management and Customer retention growth of 15 million subscribed members and consistently maintained user engagement.

Negotiated Media Buys for Health Insurance companies to continue Branding and Exposure in the marketplace

Annual growth of over 200% per year

Licensed Real Estate Agent Americas Realty, Inc. Start Date: January 1995

End Date: January 2000

Sold over 200 Residential Listings through creative networking and marketing and personality.

Sold over 100 Restaurants and Business Opportunities and worked closely in helping tenants reach maximum business potential.

Sold over 10 Million in Gross Sales in the buying and leasing of commercial properties.

Show potential buyers properties for sale and created lasting client relationships.

Found select commercial properties for unique clients and acquired over 10 million in business acquisitions.

Work with clients to find suitable business opportunities for new trending businesses.

Regional manager for several shopping centers, overseeing all leases and maintained a 99% occupancy rate.


Spanish River High School, Boca Raton, FL Class of 1990

Gold Coast School of Real Estate 1992

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