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Social Media Sales

Location:
Hoboken, NJ
Posted:
March 19, 2020

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Resume:

SPARSH ARORA

Jersey City, New Jersey 1-917-***-**** adcc3c@r.postjobfree.com linkedin.com/in/iamsparsharora OBJECTIVE

To secure an Internship in Business Analytics or Data Science for summer 2020 EDUCATION

Stevens Institute of Technology, Hoboken, NJ, USA Expected Dec’20 MS in Information Systems (GPA 4)

Courses: Data Warehousing and BI, Multivariate Analytics, Data Analytics and Machine Learning, Applied Analytics, Web Mining, Process Innovation and Management, Project Management, Emerging IS Technologies, Marketing Analytics Indira Gandhi National Open University, New Delhi, India Jul’19 Post Graduate Diploma in Applied Statistics (GPA 3.6) Courses: Statistical Inference, Advanced Excel, Industrial and Business Statistics, Regression, Operation Research, Linear Models Ramjas College, University of Delhi, India Jun’18

Bachelor of Science in Statistics

Courses: R, SPSS, C++, Calculus, Design of Experiments, Statistical Quality Control, Stochastic Process, Financial Statistics SKILLS

Tools: MS Project, Advanced MS Excel (Vlookup, Pivot Tables, VBA, Macros), TORA, Jupyter Notebook, R Studio, Adobe Lightroom, Twitter Analytics, Simul8, OLAP, Alteryx, Time Series, Spark 2.0 Programming: C++, C Programming, SQL, Python, R, SAS Analysis: Predictive Analysis (Regression and Multi Level Models), Machine Learning (K means Clustering, Decision Trees, Naïve Bayes), Data Cleaning& Normalization, Data Mining (KNN, Confusion Matrix, PCA), Deep Learning (Neural networks, Tensorflow) Data Visualization: R (ggplot2), Python (Seaborn, Matplotlib), Tableau, Gephi, BPMN, Aris, E-R diagram Certification: Udemy (Excel, R, Lightroom, Canva, Photoshop, Tableau, Project Management, Facebook Marketing, SQL, Python WORK EXPERIENCE

Stevens Institute of Technology, New Jersey, USA

Teaching Assistant of Process Innovation and Management Jan’20 - Present

Graded a large number of Assignments, Mid-terms and Finals for students of Information Systems

Observed and documented both positive and negative aspects of their projects and gave them constructive feedbacks Stevens Institute of Technology, New Jersey, USA

Graduate Student Assistant Sep’2019 - Present

Predicted and analyzed incoming student data along with student employment rate and determined correlation between both

Executed tasks such as reducing time to generate reports by 80% and eliminating data redundancy by process re-engineering Growth Scribe, New Delhi, India

Associate Analyst Sep’17 – Mar’18

Performed marketing campaigns on Google AdWords using Social Media (Facebook, Instagram, Twitter and LinkedIn), led to increase of sales by 14.8% to uncover analysis on customer demographics and purchase pattern

Applied methodologies such as A/B Split Testing, Regression models and trend analysis in optimization of paid ads and reducing the CPC (Cost per click) by 23.6%

SARSO Biznet International Pvt. Ltd, New Delhi, India Sales Analyst and Marketing Expert Jul’15 - Dec’16

Led team of 4 to conduct predictive analysis, led to constant growth results of organization by 27.8%

Signed up 25+ clients for direct sales and expanded overall team to 150+ members resulting in business expansion of $16.6k ACADEMIC PROJECTS

Application of DWBI in United Airlines using ER model, Star schema, Dimension Model, Bus Matrix Nov’19

Proposed Business Intelligence framework to Sprint as a Research review project Nov’19

Created a Student portal Duckmart as a Project aiming to help student community Dec’19

ICMAS Abacus National Level Championship Winner in Level 4 & Level 5 Apr’12 POSITION OF RESPONSIBILITIES

Graduate Peer Mentor at Stevens Institute of Technology 2020

Organized 3 Mock Stock events and Senior Executive member of Internship Fair 2018

Implemented sales training sessions by addressing a gathering of 200+ students 2017 COMMUNITY SERVICE

Member of NGO - ‘Green Shakti Foundation’ in association with Deloitte for Blood Donation Campaign ‘Donor on Call’



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