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Area Manager East

15 Lakhs/Annum
March 17, 2020

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Mobile: ***********, +919*********


Address: B/48, Swarn Vihar, Sonari,

P.O. Sonari, Jamshedpur – 831 011 Jharkhand


A seeking position in an organization which would allow me to contribute to the success of an organization through the knowledge of Business Development & Marketing experience that I have gained with my past experience in the Field of Marketing & Business Development.


A result oriented professional with experience of nearly 16 years in managing Business Development functions encompassing Sales & Marketing, Distribution Management, Client Relationship Management and Team Management. Expertise in managing entire sales operations by ensuring optimal utilisation of resources. Fully experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable and productive business relationships, coordinating with decision-makers, building an extensive client base, and market development.


Having ERP expertise in specific Sales and Distribution (SD) module which helps in management decision making to implement business process.

ERP SAP SD (Sales & Distribution)

Enterprise Structure, Sale Organization, Distribution Channel, Division, Plant, Storage Location, Purchase Organization, Material Master, Customer Master, Pre-sales Activity, CMIR, Number range, Account Group, Document Type, Enquiry, Quotation, Sale Order, Rush Order, Cash Sales, Billing Processing, TOR, Delivery, PGI, Copy Control, Item Category, Schedule Line, Upload Stock, Account Group Define & Assign, Vendor Master Data, Material Master Data, Material Type, Industry Sector, Pricing Schema, customization, Condition Table, Access sequence, Maintain Condition, Schema, etc.

PROFICIENT IN SD (Sales & Distribution)

Define taxes, Partner determination, Create pricing procedure, Sales activities

Charges in Sales activities

Configure Customer Master Changes per client requirements

Developed reports for customer basic data, monthly sales volumes, and different materials and its characteristics.

Resolve any technical issue which other team is needed.

Participant in new design requirement for any conversion model.

Developed a report for detail on purchase orders, sales order status, and Stock Balance.

Batch job scheduling & monitoring.

Participant in new design requirement for any conversion model.


MBA - Marketing, From Global Institute of Management, Cuttack in 2003 with 68%

Bachelor of Science, From Co-operative College, Jamshedpur in 2001 with 63%


D.I.S.M (Diploma in Information & System Management) From Aptech, Jamshedpur in1999

E-Commerce, From ZAP InfoTech, Jamshedpur in 2001


Familiar with MS-Office and Internet/Intranet Applications


Presently working with M/s MVS ACMEI TECHNOLOGIES PVT.LTD. As Area Manager East Looking after the product line From Specialty Greases to CBM (Condition Based Monitoring System) & oil Filtration system with Technical Support & Business Development.

Worked with M/s ITW INDIA LTD. Engaged into the manufacturing of Specialty Lubricants for Industrial Application, Working as a Manager Sales for Eastern Zone (Jharkhand/Chattisgarh/Odisha,Bengal & Assam). From Aug 2012 To Jan 2019.

Worked with M/s Anand Engineers Pvt. Ltd. Mumbai Specialized in the manufacturing of all sorts of industrial lubricants such as Grease, Gear oil, Aerosol etc to be required in all sorts of industries like Sponge Iron, Steel etc. Working as a Sr. Application Engineer for the entire coastal Orissa & Jamshedpur Region (Posted at Jamshedpur) Period From June 8 th 2011 – Aug 2012.

Worked with M/s SHILP UDYOG, an authorized channel partner for MMTCL and manufacturer of High Temperature Insulating Items, for the entire Jharkhand region, work as a Dy. Manager Sales for the entire Jharkhand (Posted at Jamsehdpur)From 01 Dec 2009 – 6th June 2011.

Worked with M/s CARBORUNDUM UNIVERSAL LTD. (Abrasives Division of Murugappa Group) as an Executive Marketing for the area of Jharkhand (Posted at Jamshedpur)From 4th August 2008 to 30th November 2009.

M/s SAK ABRASIVES LTD. (A Manufacturer of Grinding Wheels) as a Sales Officer For The Area Of Jamshedpur

From 3rd May 2006 – 31st July 2008.

M/s TUFF SEALS PVT. LTD (an ancillary unit of Tata Motors Ltd) as a Sales Officer (OE to Tata Motors Ltd.

Jamshedpur) From 15th Nov 2004 -30th April 2006.

M/s SMV BEVERAGES (a franchise concern of PFL (PEPSI Foods Ltd) Jamshedpur as a Customer Executive

From 1st January 2004 to October 2004.


To maintain & monitor the team of sales personnel.

Developing a list of support required and coordinating for acquiring new channels/distributor network

Implementing sales programs & marketing promotions strategies for generating more business.

To provide service to end users after sales.

Tapping areas of growth & proposing new projects to the management to capitalize on such opportunities through market intelligence activities

Driving business growth through identification & penetration of new outlets for attainment of targets with a view to optimize revenue.

Maintaining excellent relations with clients to generate avenues for additional business; ensuring processes within the "steps-of-sale" managed effectively and efficiently

Making Pre-Final Report of Sales and final analysis of sales


Qtrly Achivement For the Last 4 Years From 2015 to 2019.


Business Planning: Devising effective strategy with a view to achieve top line and bottom line profitability of the organization.

Sales & Marketing: Taking care of the sales operations with focus on achieving predefined sales target. Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame.

Business Development: Identifying prospective clients as well as generating business from new accounts & developing them to achieve consistent profitability.

Market Development & Expansion: Identifying market opportunities, developing business cases and offering successful product/services.

Channel Management: Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product.

Client Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.

Team Management: Monitoring, training & motivating the manpower & ensuring quality deliverables in the market. Providing direction to the sales team for ensuring optimum performance and enhancing their professional and soft skills.


Organization : Narbheram Motors Pvt. Ltd. In 2003

Dissertation on : Consumer buying behavior for one of the leading 2 wheeler of the bike segment TVS Victor among

the similar types of its category

Duration : 2 months

Organization : MMTC Ltd., Bhubaneswar in 2002

Title : Potential survey of Orissa’s export basket

Duration : 2 months


Date of Birth : 6th July 1978

Father’s Name : Mr. Phanindra Prasad Sanyal Martial Status : Married

Language Known : English, Hindi & Bengali and Oriya

Residential Address : B/48, Swarn Vihar, Sonari, P.O. Sonari, Jamshedpur – 831 011


I hereby declare that all information furnished above are true and correct to the best of my knowledge and belief.

DATE : Signature


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