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Marketing Manager

Location:
New York City, NY
Posted:
March 16, 2020

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Resume:

n a t a l i a d i e z ( n e w y o r k )

ph: 347-***-**** email: adcbwt@r.postjobfree.com

LinkedIn: www.linkedin.com/in/natalia-diez-a29b996/

I am a multi-lingual professional with high-level international marketing and advertising expertise. I have throughout my career served as an advocate for the disadvantaged, creating messaging and communications to reach both underserved and foreign language communities. I enjoy Literature, Art, Museums and Movies.

c a r e e r h I g h l I g h t s

Working for the International Department of Montefiore Medical Center, the largest hospital in New York City area, developed and oversaw the advertising/marketing strategy for driving international patient acquisition via Latin America campaign strategy, including the Dominican Republic and UEA, Kuwait, and Saudi Arabia.

Developed revenue generating programs to fund the Instituto Prensa y Sociedad in Lima Peru, a humanitarian institute and think tank disseminating information for the protection of journalists in Peru. These innovative programs increased funding and support of the organization by over $50K per year over a period of five years.

As Managing Director for Washington DC-based advertising agency, ZGS Communications, focused on serving US Government Departments, including department of Transportation, Department of Health, Department of Agriculture, securing over $3M contracting value to administer advertising strategies and marketing strategies to target education and awareness to bi-lingual audiences in the United States.

As Associate Creative Director for UniWorld Group, out of New York City, developed advertising campaigns, lead creative strategy, and client presentations support of campaigns that targeted the US Hispanic Community for some of the largest corporations in the U.S., including Microsoft, Lincoln Mercury Ford, Con Edison and Kodak among others, managing budgets in excess of $10M annually.

e x p e r i e n c e

MONTEFIORE MEDICAL CENTER (NEW YORK, NY)

International Coordinator, 2019 to Present

Oversaw the marketing and advertising strategy for targeting of new Latin American markets including the Dominican Republic, to drive patient awareness and interest in utilizing world class treatment and surgery of Montefiore Medical Center

Worked with international patients to manage and interpret medical treatment and care within the hospital in support of surgeries, treatments, and patient medication/therapies

Arranged logistical support for patients and family, coordinating with government embassies overseas, validating individual benefits and eligibility, and coordinated with team to maintain an overall accounting of transportation costs per patient

MEDICAL TRANSLATION CONSULTANT (NEW YORK, NY)

International Medical Translation Consulting, 2016 to 2019

Worked independently as an international medical translation consultant and language interpreter for government agencies specifically for Social Security Administration.

Interpreter and translator for Department of Education and other minority programs serving immigrants in NYC.

INSTITUTO PRENSA Y SOCIEDAD (LIMA, PERU)

Marketing Director. 2011 to 2015

Developed revenue generating programs to fund the Instituto Prensa y Sociedad in Lima Peru, a humanitarian institute and think tank disseminating information for the protection of journalists in Peru.

Organizing comprehensive courses and workshop trainings focused on investigative journalism within Lima-based Universities, increased funding and support of the organization by over $50K per year over a period of five years

Utilized Social Media platforms to garner awareness and support in advocacy and protection of journalists in Latin America

Developed and managed the organizations website and outreach initiatives, sourcing contributions from leading Latin American journalists, and editing/hosting thought pieces submitted for publication

INSTITUTO TOULOUSE LAUTREC (LIMA, PERU)

Professor. 2010

Worked as professor and lecturer at the Instituto Toulouse Lautrec, a University level institute for students in Peru interested in careers focused in advertising, marketing, and creative design.

As professor and lecturer, taught courses on Copy Writing, Editing, Creative Writing, Advertising and Marketing

STAR MICRONICS (SOMERSET, NJ)

Marketing Manager. New Jersey, 2006 to 2007

Served as Marketing Manager for leading developer of point of sale systems equipment for use in retail credit and debit card processing for the U.S., Mexico, and Latin American markets

Developed and translated key sales and marketing materials for promotional use internationally

Developed and implemented marketing plans, tactical implementation promotional strategies to increase company/brand awareness and accelerate sales

Managed and attended monthly tradeshows and industry events, serving as liaison with primary focus on Latin American markets

BETANCES HEALTH CENTER (NEW YORK, NY)

Marketing Director. 2002 to 2006

Served as Marketing Director for inpatient community healthcare services in New York’s lower east side, building community awareness for the organizations’ services, and driving revenue

Developed community outreach campaigns increased the medical center’s public awareness by over 80% within just 12 months

Oversaw and managed a team of six multi-cultural community liaisons to promote local awareness

Directed all marketing and advertising initiatives of the medical institution.

Developed strategic alliances and community events.

Responsible for annual marketing strategies and Internet presence

ZGS COMMUNICATIONS (WASHINGTON, DC)

Managing Director. New York, NY 2001 to 2002

As Managing Director for Washington DC-based advertising agency, ZGS Communications, focused on serving US Government Departments, including department of Transportation, Department of Health, Department of Agriculture, securing over $3M contracting value to administer advertising strategies and marketing strategies to target education and awareness to bi-lingual audiences in the United States.

UNIWORLD GROUP CORPORATION (NEW YORK, NY)

Associate Creative Director. 1999 to 2001

As Associate Creative Director for UniWorld Group, developed advertising campaigns, lead creative strategy, and client presentations in support of campaigns that targeted the US Hispanic Community for some of the largest corporations in the U.S., including Microsoft, Lincoln Mercury Ford, Con Edison and Kodak among others, managing budgets in excess of $10M annually.

Directed teams in the development of ad campaigns, copy writing, television and radio ad production, and developed client presentations to support advertising campaigns for Microsoft, Lincoln Mercury Ford, Con Edison and Kodak executives.

e d u c a t i o n

EU BUSINESS SCHOOL, Montreux, SWITZERLAND, 1992 to 1994

Master of Arts in Business Communication and Public Relations

HARVARD UNIVERSITY, Cambridge, MA 1991

The Business Case Study Program. MBA course preparatory program.

Marketing Management. Graduate course.

BOSTON UNIVERSITY, Boston, MA 1990

Script and advertising production writing course.

ESL Course.

UNIVERSIDAD SAN MARTIN DE PORRES, Lima, PERU, 1985 to 1990

Bachelors in Communication Science

references

Available upon request



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