Social Media Marketing

Matthias (“Ty”) Beckmann

adcbsh@r.postjobfree.com Cell: 971-***-****

Lake Oswego, OR

www.linkedin.com/in/matthiasbeckmann

VALUE PROFILE

A marketing executive skilled in managing complex projects and teams. Driven to deliver results.

● Gets results thanks to an exceptional organizational awareness acquired while working in Fortune 500 firms, startups and marketing agencies — in Silicon Valley and on Wall Street

● Offers an end-to-end understanding of all marketing solutions ranging from the strategic to tactical, from events/tradeshows to corporate communication and social media

● A unique combination of being driven and results-oriented, but also able to relate to others and build a team

● A strategic thinker and creator of integrated marketing campaigns and skilled in their execution

● Dedicated to customer success in B2B markets with a global orientation CORE COMPETENCIES

Strategic Marketing & Positioning Diverse Marketing and Organizational Leadership Social Media Communicating the Compex Simply and Clearly Corporate Communications Steward of Brands

● Content Marketing

● Demand Generation

● C-Level Communication

● Project Management

● Thought leadership programs

● Social Media

● Trade Shows/Event Marketing

● SEO and Web Analytics

● Brand Strategy

● Integrated Marketing Strategy/Campaigns

● Writer / Storyteller

● Corporate Communications

● Public Relations

● Bridge Builder

● Problem Solver

● Collaboration

● Diverse Cultural Experience

● Global Experience

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

MARKETING CONSULTANT,Lake Oswego, OR August 2017 — ongoing Currently consulting on media relations, general marketing, community outreach, PR, events, messaging and positioning, and business development for startups and agencies; also providing such services pro-bono to a number of non-profit organizations.

DIRECTOR CORP. MARKETING, Integral Development Corp., Palo Alto, CA June 2009 — May 2017 Hired to inspire and lead an integrated marketing strategy at this Silicon Valley-based B2B SaaS company. Increased visibility and produced leads through online and offline communications campaigns, events, and social media initiatives in a highly competitive industry. Charged with establishing the CEO and the company as thought leaders, and with identifying a positioning that sustains growth.

● Through innovative digital marketing strategies, storytelling, and vision, positioned the company as the cloud-computing leader for FX (“FX Cloud”), creating brand awareness for the firm

● Supported sales teams with collateral, industry and competitor intelligence, story telling

● Collaborated with HR and the CEO on internal communications and events Matthias (“Ty”) Beckmann

adcbsh@r.postjobfree.com Cell: 971-***-****

Lake Oswego, OR

www.linkedin.com/in/matthiasbeckmann

● Involved partner marketing initiatives to support trade shows and customer events. Created a global trade show and events calendar and managed its execution.

● Track record of leading high-quality content marketing programs and initiatives resulting in a significant contribution to the 10x growth of the business in 7 years

● Envisioned a corporate blog, secured buy-in, and proceeded to write posts that among other things got the CEO listed on “Institutional Investors top 40 trading executives” two years in a row

● Initiated and managed the company's trade show and event program from origination, to collateral development, negotiations, sales support and follow up. Worked closely with sales and product owners to ensure ROI targets were met.

● Created a PR program around key issues. Set up on- and off-the-record interviews and provided talking points. Researched industry stats and facts in support of our position.

● Applied strong analytical skills, social media metrics, Google Analytics and Act-On data to measure impact and marketing KPIs in support of business solutions

● Ensured #1 page rankings for key Google search terms through effective SEO efforts FOUNDER,Eye Heart This Brand, San Francisco, CA May 2008 — June 2009 Launched my own marketing consultancy. Eye Heart This Brand is inspired by the belief that great brands capture the hearts and minds of their customers through great content, creating a meaningful bond. SENIOR VP,Context Marketing, Sausalito, CA July 2007 — April 2008 As a senior member of this marketing agency responsible for account and team management. Managed budgets and people.

DIRECTOR,ZOOM Marketing, Palo Alto, CA April 1999 — December 2006 Managed primary and secondary research for strategic positioning projects of close to 50 technology firms (B2B, B2C, mobile). Part of the team that presented findings to the client’s executive team. DIRECTOR,UBS AG, New York City and Switzerland February 1988 — June 1998 Worked in the corporate communications and marketing communications organization of one of the largest banks in the world at its dual headquarters in Switzerland, and on Wall Street.

● Supported three different CEOs of the Americas with talking points, speeches, and internal communication efforts as the company grew through mergers and acquisitions

● Managed communications for complex subjects such as the introduction of “derivatives”

● Conducted research for the head of public affairs and wrote speeches about political issues EDUCATION

MA: Political Sciences, Minor: Economics, Albert Ludwigs University (Freiburg/Germany) Certificate of Marketing/Advertising, NYU of Continuing Education (New York, NY) Certified Consultant, Social Media Academy (Palo Alto, CA) MIT Professional Education: Digital Transformation: From AI and IoT to Cloud, Blockchain and Cybersecurity

Gallup “Strengthsfinder 2.0” Talents Profile: Achiever Learner Responsibility Relator Individualization

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