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Associate Brand Manager

Quezon City, Philippines
March 16, 2020

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Maria Cristina S. Dizon

** *** ******, ******* *******

New Manila, Quezon City

Metro Manila, Philippines 1112

Phone: +63-919-***-**-**


Career Objective

To seek and obtain a position that confirms to my qualifications wherein I can contribute to the company’s growth while being able to share my knowledge and in turn, be able to further enhance my comprehension, skills and develop new ones. Interested in Brand Management, Product Development, and Marketing. Key Skills

I am efficient in the field of brand management and marketing. My other work skills include sales, business development, public relations & events planning. I am adaptable, goal-oriented, and very eager to learn. Professional Highlights

• 5+ years of brand management for luxury skincare brands

• Handled 5 international skincare brands: Clarins, Murad, Perricone, Dermalogica and Neal’s Yard Remedies

Work Experience

Rustan Commercial Corporation – Associate Brand Manager August 2019 – December 2019 – Dermalogica & Neal’s Yard Remedies March 2019 – August 2019 – Clarins

o Handled - - - Clarins, Dermalogica, Neal’s 3 skincare Yard a luxury Remedies, brands a U.French S. skincare a skincare, U.K.and -based cosmetics professional natural and and spa spa organic brand brand health and beauty brand. o Led - a team Clarins through - 6 retail end-stores to-end with retail 1 counter product manager and treatment and 12 spa beauty business consultants, management: 4 spa service

- Dermalogica business with - 1 6 spa retail manager stores with and 3 10 beauty spa therapists, consultants, 1 e-3 Retailer spa service business with 1

- Neal’s spa manager Yard Remedies and 10 spa – 3 therapist, retail stores 1 e-with Retailer 5 beauty consultants and 1 e-Retailer o Developed and implemented business planning and marketing strategies (A&P budget, yearly & monthly budget and targets, product launches and events, in-store promotions, tie-ups) o Directly coordinated with regional brand principals to ensure aligned execution to local market o Reviewed and analyzed monthly sales and marketing reports for regional brand principals o Oversaw inventory management (from forecasting and buying to allocation to stores) o Responsible for approving monthly updates on visual merchandise across all stores Key Achievements:

Clarins - - - Attended Clarins Successfully was the consistently launched Clarins APAC the the new Regional top Clarins 3 brand Agents V within Shaping Seminar the Facial luxury held Lift skincare in event Singapore category through the in Rustan’s.

“retailtainment” philosophy of the brand.

Rustan Commercial Corporation – Associate Brand Manager January 2019 – March 2019 – Murad & Perricone

Rustan Commercial Corporation – Assistant Brand Manager September 2014 – December 2018 – Murad, Perricone & Dermalogica o Handled - - - Murad, Perricone, Dermalogica, 3 U.S. a skincare doctor-a doctor-a skincare based brands based luxury and niche professional and skincare wellness and spa skincare cosmetics brand brand brand o Managed - Murad a team - 9 through retail stores end-to-with end 7 retail beauty product consultants, and treatment 4 spa spa service business business management: with 1 spa

- - manager Perricone Dermalogica and – 6 - 10 retail 6 spa retail stores therapists, stores with with 7 2 beauty e-3 Retailers beauty consultants, consultants, 2 e-Retailers 3 spa service business with 1 spa manager and 10 spa therapists, 1 e-Retailer

o Develop key marketing strategies and business planning with internal brand team o Updated regional principals with monthly reports o Conducted monthly cycle meetings with store associates o Managed stock levels in all stores and warehouse (from forecasting and buying to allocation to stores)

o Assigned to update on visual merchandise across all stores on a monthly basis Key Achievements:

Murad - Recognized and incentivized by RCC for achieving a rate of Good (second highest over- all rating) in the merchandising performance evaluation FY 2018 for Murad and

- - Drove Launched Perricone. Murad Murad’s to its highest biggest sales product growth and in 2018 press at event +22%in . 2017 with its Retinol Youth Renewal line; was recognized and awarded the PH team with “Best in Class for Launch Event Execution” for this PR event during the Murad International Conference in

- Awarded California, the July PH 2017. team with “Best in Brand Consistency” during the Murad International Conference in Bali, Indonesia, July 2016.

Perricone - - Led Successfully Perricone’s launched skincare Perricone’s and makeup No rebranding Makeup Skincare launch in line January in October 2019. 2015 and has been consistently the top selling category for the brand YTD. 2016 sales growth

- Spearheaded increased to +the 17% opening since its of launch. the following doors: Adora (Murad and Perricone in 2017), Beauty Bar Central Square (Murad and Perricone in 2018), and Beauty Bar Trinoma

(Murad and Perricone in 2018).

Professional Recognitions, Trainings & Seminars

April 2019 Clarins APAC Regional Agents Seminar – held in Singapore March 2019 Recognized for achieving commendable over-all rating of Good (second highest over-all rating) during Fall/Winter 2018 in RCC Merchandising for Murad and Perricone July 2018 Recognized for achieving commendable over-all rating of Good (second highest over-all rating) during Spring/Summer 2018 in RCC Merchandising for Murad and Perricone March 2018 Creative Mindset & Innovation for Leaders – held at the Ateneo de Manila University, Salcedo Campus

July 2017 “Best in Class for Launch Event Execution” – award given during the 2017 Murad International Conference in Los Angeles, California August 2016 Excel Training Program – held at Informatics Institute, Makati City July 2016 “Best in Brand Consistency” – award given during the 2016 Murad International Conference in Bali, Indonesia

October 2014 Merchandising Product Supply Process Orientation and JDA/MMS Training – held at the head office in Rustan Commercial Corporation



Bachelor of Science degree in Biology, June 2014

2004-2008 IMMACULATE CONCEPTION ACADEMY – GREENHILLS High School Diploma, March 2008

Undergraduate Trainings & Seminars

January 2013 Microbes in the Environment: Issues and Solutions; Philippine Society for Microbiology, Inc. – held at the Yuchengco Seminar Hall, DLSU-Manila, Taft Avenue, Manila December 2012 Basic Molecular Biology Training for DNA Barcoding of Plants (funded by CHED 2010 Center of Excellence Grant & Plant DNA Banking and DNA Barcoding) – held at the Biology Department and Molecular Science Unit, Science and Technology Research Center, DLSU-Manila, Taft Avenue, Manila

April-May 2012 Practicum at the Philippine National Herbarium – held at the National Museum of the Philippines, Taft Avenue, Manila

Personal Background

Born in Quezon City, Philippines on June 25, 1990. Single, Roman Catholic and Filipino. Fluent in English and Filipino. Knowledgeable in Microsoft Office with average computer skills. Lives an active lifestyle by engaging through various sports. An avid film and arts enthusiast, and very fond of traveling. References

Available Upon Request

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