MOST COMMON QUESTIONS

What kind of ROI and/or sales can I expect from this? PRODUCTS

Sales/ROI varies with products doing DRTV. Past successes don’t necessarily correlate with how a similar product will perform, and frankly, may build unrealistic expectations. One of the reasons there’s such a demand to participate in our campaigns is it’s a proving ground, to learn specific information for their own product, gain national exposure and align themselves with the knowledge and expertise of Kevin Harrington.

What kind of ROI and/or sales can I expect from this? SERVICES

Beyond being granted the licensing rights to both spots, ROI varies in BRTV. Past successes don’t necessarily correlate with how a similar product will perform, and frankly, may build unrealistic expectations. One of the reasons there’s such a demand to participate in our campaigns is the ability to educate specific markets and demographics, generate leads, gain exposure and align themselves with the knowledge and expertise of

How many will we sell?

It varies from product to product. Some can exceed expectations, and some don't. Testing allows our participants to make any adjustments, ensuring future success.

Can I see results or responses for similar products?

You can see spots of all product categories on Kevin's E-Commerce site, AsSeenOnTV.pro. As for response, the success of one product does not necessarily correlate to another even if they are in the same category; it's an apples and oranges comparison. Success depends on the products own merits; how mass audiences react and if it triggers an impulse buy.

Priced too high?

That’s a common misconception with DRTV. There was a time when that type of price

range was the norm. However, DRTV has evolved over the last few years, and we’ve

seen extremely successful campaigns with higher priced points. For example, the 3 most

successful infomercials of all time have price points between $200 - $1,500 (Pro-Activ,

P90X and BowFlex). Kevin is looking for us to evaluate products within this specific

range. (BACK TO PRESENTATION)

Difference between AsSeenOnTV.com and .pro?

AsSeenOnTV.com was a site Kevin founded a number of years ago. He sold it and went on to develop AsSeenOnTV.pro as his current e-commerce site.

How much inventory should I have readily available?

Let me ask you, “What are your current inventory levels?” (Adjust based on response) Kevin's suggest a few hundred units in stock as a starting point with the ability to scale up from there.

What do these spots look like, can I see examples?

You can see examples of spots on Kevin’s e-commerce site www.AsSeenOnTV.pro. Go to the “About” tab and select “Portfolio”

The scheduling fee seems expensive:

It’s actually not… direct response research shows that DRTV/BRTV productions alone exceed $35,000+, which doesn’t include celebrity endorsement fees or the airings.

What's in it for you?/ How do you make money? PRODUCTS

Well, a few ways, based on volume. All the production is done in-house, so through

economies of scale and volume media buys, we are profitable on the front end. Also, we have 2 additional divisions within the company: One is a New Digital Media agency that develops social media and brand strategies. The other is a media buying arm that creates future airings campaigns. Lastly, we may be able to provide future opportunities in retail and live shopping, in which we would derive compensation.

(If asked for more details) My Senior Product Manager can go into further details.

What's in it for you?/ How do you make money? SERVICES

Well, a few ways, based on volume. All the production is done in-house, so through

economies of scale and volume media buys, we are profitable on the front end. Also, we have 2 additional divisions within the company: One is a New Digital Media agency that develops social media and brand strategies. The other is a media buying arm that creates future airings campaigns.

Do you take orders/help with fulfillment?

Through a call to action, viewers are directed to your website for ordering, and if applicable your 800 number. This gives you control of orders and fulfillment.

DRTV may dilute my brand:

That is a misconception with present day DRTV. The era of the “yell and sell” format of direct response has changed. While there is still a place for less costly products in DRTV, it has also evolved into BRTV (Brand Response TV) to include more high-end products utilizing just the company website in the Call to Action. Every spot we produce takes on the personality of the organization we work with and stays consistent with their marketing and branding message.

We use other marketing methods:

DRTV educates and persuades consumers like no other advertising medium can. Part of that persuasion process centers on solving consumer problems – something DRTV does well. In fact, it’s a medium that blends well with retail, online and social media marketing, radio and print to strengthen your brand awareness and grow your business. Whether you want to drive retail sales, push consumers to the web or generate leads, DRTV helps achieve those goals by serving as an effective part of your overall campaign.

NETWORK / AIRING QUESTIONS

DRTV/TV viewership declining?

DRTV still accounts for $1.7 trillion annual sales in the U.S. economy alone. Each year, 63% of the adult population watched DRTV and 1 in 4 adult Americans have responded to a DRTV commercial.

With 30+ years of DR experience, Kevin keeps his finger on the pulse of change. That’s why he developed our omni-channel DRTV television/marketing campaign. Omni-channel refers a business delivering a consistent and uninterrupted brand experience across all channels and devices a customer uses to interact with them. In our campaign, we utilize all mediums: television, e-commerce, social media platforms and print. Video content is king, and our participants are granted the licensing rights to repurpose, rebroadcast and cross-promote digitally.

Viewer #’s

For $19,900: Viewership obviously varies based on the city and network selections our participants indicate from our checklists, but the spots would conservatively garner approximately 200,000 household impressions regionally, so assuming 2.5 persons in each household, total viewership surpasses half a million eyeballs. (Back to presentation)

For $24,900: Viewership obviously varies based on the city and network selections our participants indicate from our checklists, but the spots would conservatively garner approximately 375,000 household impressions regionally, so assuming 2.5 persons in each household, total viewership approaches a million eyeballs. (Back to presentation)

What times do these spots air?

The majority of the spots will be seen from 6AM to 11PM, both weekends and weekdays, with a healthy mix of morning, afternoons and prime time. More specifically: 6:00am to Midnight. A typical schedule will have

30-40% airing between 6AM and Noon

30-40% airing between Noon and 6PM

20-35% airing between 6PM and Midnight

and 0-15% airing between Midnight and 6AM

How will I know the airing schedule?

We provide specific airtime details via e-mail prior to the start of the campaign, giving you the ability to co-promote with us.

How do I know it actually airs?

We receive the receipts of our airtime purchases from the stations and cable providers, called ‘Proof of Performance’ affidavits, which we provide as confirmation.

How do I choose which markets or networks to air on? Can you help me choose the right ones?

Participants choose networks and cities based on either consumer demographics or their target audience. Most companies have performed their own research while developing their business plan and marketing strategies. Through our distribution checklists, the participant chooses networks and cities accordingly. If you need assistance, we can offer guidance.

What if my airing gets preempted?

If an airing gets preempted, it’s rescheduled within the next few days at the same or at a comparable air time.

How long will it take to complete the airings?

Once broadcasts begin, Kevin likes to see all the airings completed in 60-90 days.

Can I buy additional airings?

Yes (refer to our Media Specialist/Buyer-Gary Baris)

How do you promote the websites?

Through a multi-channel approach consisting of SEO, social media, online press releases and television.

PRODUCTION QUESTIONS

I would like to meet Kevin or get some time with him?

Every participant has the opportunity to meet Kevin Harrington at the quarterly Innovator’s Think Tank events. This event allows you to learn from his expertise in DRTV and spend one-on-one time discussing your product and future opportunities. Further details can be provided by the Senior Product Manager.

Does Kevin mention my product by name?

Yes. Kevin does a customized introduction of your product by name.

Do I need to be/Can I be present for filming?

Do I need to be present at filming? No, it’s not a requirement.

Can I be present? Yes, filming takes place at our studios and on-site locations in South Florida.

Is AsSeenOnTV.pro associated with As Seen on TV Productions:

No, we are not As Seen on TV Productions and we have no affiliation. We are ASONTV and AsSeenOnTV.pro is his e-commerce site.

Can I use the As Seen on TV logo?

Yes.

How long have you been doing this?

Kevin has been involved in DRTV for over 30 years and our studio has been producing television programming for nearly 2 decades.

Who is on your evaluation team?

The team is comprised of an effective mix of both male and females between the ages of 24-54, which allows us to achieve a diversity of demographic reactions and opinions.

(If pressed for a number, say 6 to 8 people)

Can we use our own spokesperson/talent?

Yes.

References?

Absolutely, we have no problem providing past participants for potential participants to speak with about their experience with the production. Once the Senior Product Manager has gotten involved, they would be able to provide you this information during that next conversation.

FEE QUESTIONS

Is Kevin going to invest in my product?

Kevin is always looking for the next best product. There may be potential for outside investment.

Do you do a Product Revenue Share (REV-SHARE)?

Our participants keep 100% of the profits from the TV campaign and what comes through their website.

Is the airtime included in the fee?

Yes, the fee includes the production AND airtime.

How much of the fee or what % of the fee goes toward airtime?

Since we are able to leverage economies of scale with the volume of airtime we purchase across multiple campaigns, as well as getting 15% agency discounts. An equivalent of 1/3 of the fee is allocated toward quality airtime. Kevin's approach to the media placements is unique because spots air mainly during optimal viewing hours throughout the day and evening, rather than in the middle of the night, like conventional DR campaigns.

Can I use Kevin's image on my packaging?

No, not on your packaging. On packaging, you can use the As Seen On TV logo. However, you can use Kevin's image on your website and in PR efforts if approved by our organization in advance.

What makes a successful campaign?

Goals set by each participant vary. Some want to secure retail, others want consumer awareness and to drive traffic to their ecommerce site. Ultimately, all want sales, but it's the profit margin that dictates the amount needed to be sold.

How do you promote these commercials?

We support the TV airings through an integrated marketing campaign consisting of press releases, social media blasts and online streaming of the spots and airtimes on Kevin's e-commerce site AsSeenOnTV.pro

Attorney General

A disgruntled, ex-employee, who was fired with just cause, made false accusations to the Attorney General in an effort to cause harm to our organization. That matter has been legally resolved. The fact is we have been in business for two decades as an award-winning independent media production studio. We’re considered to be a leader in our industry and provide in studio tours of our 20,000 square foot facility.

Ripoff Report / Internet Postings

We’ve been certified as a Trusted Verified Business, and we’re a member of their Corporate Advocacy Program. It was proven by a third party that the postings were not from any actual participants of our DRTV campaign. We provided documentation, CEO and management interviews, and an onsite studio visit was conducted to substantiate all information. WE have references and testimonials that can be available upon request.

What’s in it for us?

All of the deliverables we just discussed will be included in the production materials that I’ll be sending you shortly.

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