Digital Marketing Social Media
Resume:
ROSS H. BURGER
Merrimack, NH 03054
****.******@*****.*** 978-***-**** www.linkedin.com/in/rhburger/ Digital & Brand Marketing Executive
Integrated Demand Generation – Technology Brand Development Innovative Digital Marketing, Demand Generation and Brand Development executive with global experience in business development and technology solutions. A highly motivational leader, continually driving higher levels of team performance and revenue results. Highly collaborative at all levels in complex organizations. Providing strong cognitive and analytic capability to plan and achieve results. A demonstrable ability to deliver actionable strategies and consistent management to achieve results. Leveraging international experience acquired living in Taiwan, Hong Kong, PRC, Singapore and Thailand, with additional experience working in Latin America and Israel. Conversant in Mandarin, Thai and Spanish.
• Digital Marketing Transformation
• Integrated Demand Generation
• Multi-channel Campaigns
• UX & Web Design
• Marketing Automation
• Multimedia Development
• Brand Platform Development
• Mobile Web / App Strategy
• SEO / SEM and Analytics
• Content Development
• Persona & Segmentation
• Copywriting & Editorial
Professional Experience
Mercury Systems, Andover, MA September 2019 – February 2020 Sernior Director Digital & Marketing Operations
Member of Marketing Leadership Team charged to deliver new and optimized digital touch points and programs. Own Marketing Operations function and deliverables including marketing automation, lead qualification and flow, content strategy and analytics.
• Delivered new Product Marketing Content Hub www.mrcy.com/resourcehub for demand generation
• Deployed new multi-channel integrated marketing campaign for new business unit
• Delivered new campaign metrics dashboard
PAREXEL International, Waltham, MA May 2016 – July 2019 Director MarCom & Digital
Leading a global team of MarCom professionals charged with delivering on awareness and demand generation results through integrated campaigns across 6 business units. Responsible for flagship Web property www.Parexel.com, as well as building digital marketing February 17, 2020 2 of 7
capacity and strategy to drive digital channel acumen and results for Web and Mobile engagement of existing and new customers. Expereinced in UX / Information Architecture, Web Design, Content Development, Content Management, Marketing Automation and Integration.
• Delivered new corporate Web site (www.parexel.com) and associated digital properties as part of corporate rebrand
• Delivered new Engagement Strategy to address contact-base performance and drive response from inactive contacts
• Delivered new Uberflip Demand Gen Portals for 6 business units
• Delivered new SEO/SEM and Personalization Programs to drive digital traffic and conversion
• Delivered new email nurturing program for content marketing
• Delivered enhanced digital strategy to transform Web to business channel
• Driving business unit convergence and transformation from product to customer centric GTM
• Delivered new Web Analytics Framework
NEA Member Benefits Corp, Gaithersburg, MD May – December 2015 Director of Digital Strategy & Analytics
Reporting to CMO, direct a team of 4 direct reports with a team size of 13 resources responsible for Digital Infrastructure, Social Media, SEO / SEM and Digital Marketing Program deliverables. Responsible for Digital experience of visitors and registered NEA Members on all owned and paid properties and channels. Also responsible for Direct Marketing Operations, Analytics and Member Insights.
• Delivered New Persona segmentation with buyer journeys and nurturing paths
• Delivered Automated trigger flows for new member registration and on-boarding
• Provided New automated Analytics Dashboards
• Provided new Digital Strategy for marketing automation, content publishing & personalization, mobile web & App strategy, digital asset management and CRM integration with Salesforce.com
Dassault Systemes 2006 – 2015
Waltham, MA; Singapore
Vice President Digital & Social Marketing
Directed a global team of 40 resources responsible for Digital Infrastructure, Social Media Platforms, SEO / SEM and Digital Marketing Program deliverables. Responsible for Digital experience of visitors, prospects and customers on all owned and paid properties and channels. Responsible for copywriting and editorial, creative and design. Responsible for contribution to Sales Pipeline and new software license revenue from Digital & Social Marketing programs.
• Delivered 74% YoY increase in Digital Programs
• Achieved 245% YoY increase in Digital Inquiries
• Achieved 300% YoY increase in Market Qualified Leads
• Provided over 15% of company-generated marketing pipeline February 17, 2020 3 of 7
• Delivered new digital event experience including Mobile Event App for iOS and Android, which increased event participation over 60%
• Deployed new Adobe Analytics and Adobe Social platform providing self-service environment for over 500 digital program stakeholders / content contributors
• Delivered new adaptive Mobile Web property, fully personalized experience, including social login, providing personalized content and calls to action to address 15% of flagship web traffic on www.3ds.com
• Implemented first enterprise-wide SEO services, resulting in enhanced organic search placement, and web visitor conversion
Vice President Global Brand Marketing 2012 – 2014
Directing a team of Brand Offer Marketing Directors charged with development and implementation of common marketing process and deliverables for the Dassault Systemes Brand portfolio. Managing the collaborative process with Industry marketing and Sales Channels to provide the go-to-market strategy. Owned global budget over $5M for Offer Marketing, User Experience, User Advocacy and Sales Enablement. Set Strategy and delivery of Dassault Systemes Brand portfolio software release marketing deliverables and digital touch points.
• Delivered 36 new Brand Programs with 465 Campaigns from 10 Brands in 3 Sales Channels.
• Brand awareness & reputation, opportunity generation and revenue contribution of
$375 Million in FY 2013.
• Delivery of the 3DEXPERIENCE Platform GTM sales kits, customer facing presentations, videos and reference materials.
Director of Global Marketing 2012
Directed ENOVIA Brand marketing programs, deliverables and digital properties, including Brand Web Site, User Portal, Social Media Platform and Internal Sales / Support sites. Own the digital media strategy and performance for SEO / SEM as well as web traffic and web-lead management and conversion. Member of Dassault Systemes brand development committee for launch of new corporate brand equity program and associated go to market programs and touch points. Member of brand executive committee.
• Delivered Brand User Advocacy program and execution of related events, social media and web touch-points resulting in YoY increase of +250% user community engagement
• Contributed to delivery of the new “IF WE” international advertising program for Dassault Systemes, including creative concept and television advertisement
(http://www.3ds.com/if-we/#campaign )
• Delivered ENOVIA brand offers and associated campaigns for lead generation resulting in 19% of Sales Pipeline
Director Brand Strategy Operations and Programs 2010 – 2012 Executing all organizational and financial programs for the ENOVIA Brand Strategy organization. Architect Organizational Transformation for internal operations and cross functional interlocks with extended enterprise ecosystem. Responsible for Business Reporting for Executive Management including revenue performance and enablement. February 17, 2020 4 of 7
• Managed USD $2MM budget, and all operations related to customer facing and internal marketing deliverables.
• Recognized by award from IVCA for 2011 production on ENOVIA Brand Film https://youtu.be/6J4EjfIbonw (http://www.ivca.org/award-schemes/ivca-awards/ivca- awards--2012-winners.html).
• Delivered new Brand Development Program to create new Brand Platform and associated creative and messaging deliverables, including new End User web site and community platform – www.enoviainformation.com and rich media Director Marketing Operations and Field Enablement 2010 Owned Global Brand Marketing Operations, including Brand Marketing Budget oversight and management, collateral and field enablement material production / publishing, management of product offer and go-to-market planning, pipeline reporting and executive management communication. Responsible for delivery of Field Enablement to all global Direct and Partner Sales Channels. Leading global resource to develop and deliver advanced Enterprise Software Sales enablement.
• Developed new Competency Assessment tools and policies resulting in global view of Sales / Tech-sales capacity and capability
• Developed and delivered Instructor Sourcing and Qualification Program to deliver global Instructor-led training activities
• Delivered Global Enablement Strategy, and deliver training content and execution, including 80 new Computer Based Training modules and 50 Instructor-led Training sessions
Director Channel Development 2009 – 2010
Global Role responsible for development and execution of Channel Enablement programs for Dassault Systemes Value Added Resellers. Directly support Sales and Marketing processes within the Dassault Systemes Channel, while additionally supporting individual Sales Opportunities with DS Resellers and Channel Management Sales Teams.
• Over-achieved sales targets with 45% YoY growth in software revenue across direct and indirect channels
• Delivery of Sales, Technical and Implementation Training materials and development of Offering Packages in line with Global and Regional Industry and Solution initiatives
• Delivered Customer Centric Sales training to internal Channel Sales teams in North America, as well as Channel Partners in Australia, North America and Southeast Asia Regional Sales Director – ANZ / ASEAN, Singapore 2008 – 2009
• Direct Sales and Channel Partner sales for the ENOVIA Solution Portfolio in ASEAN and Australia / New Zealand Markets. This includes ENOVIA SmarTeam, ENOVIA VPLM and ENOVIA Matrix One solutions for Enterprise and SMB Markets. Responsible for Channel Enablement, Offer Development, Pricing Negotiation with Channel Partners and Direct Customers. Manage direct and matrix reporting of 6 Staff for Presales, Sales and Channels.
• Delivered FY 2008 results of 45% YoY growth of ENOVIA MatrixOne Revenue in Australia and exceeded Revenue Target for all ENOVIA solutions in ASEAN / ANZ territory
February 17, 2020 5 of 7
• Achieved targeted growth of 15% per annum across the territory and across all product lines.
Regional Director Marketing and Communications – Asia Pacific 2006 – 2008 Responsible for strategy, planning and execution of marketing and corporate communications activities across the Asia region, including Event Management, Press and Public Relations, Collateral Production and Demand Creation. Co-owner of Sales Force Automation deployment. Direct Reports of 17 Marketing Staffs in 6 Countries.
• Delivered effective Alliance Programs resulting in additional 30% Marketing Budget funding from Alliance Partners Over achievement of Lead Generation targets accounting for greater than 20% of Pipeline Opportunities
• Delivered ROI in excess of 15x of Marketing Spend Responsible for annual Budget exceeding USD $4 Million
• Deployed new outsourced Telemarketing infrastructure and processes Intel Corporation, Bangkok, Thailand 2005 – 2006
Regional Strategic Relationship Manager
Develop planning and execution of regional strategy, marketing programs and enabling activities to support world-wide Premier ISV relationships in Asia-Pacific. Manage annual budget in excess of USD $800K for development of integrated “Go to Market Programs” and joint sales activities. Manage partner enablement, training and support for Intel platforms and usage models. Serve as speaker and spokesman at marketing events, partner training and customer workshops.
• Delivered annual revenue generation of USD $8 MM from ISV Alliance Ecosystem.
• Provided technical enablement for 4 ISV Software Alliance Partners for development on Intel Architecture and align resources for execution
• Achieved RIO over 10x on Joint Marketing Program investments Industry Transformation Architect – Healthcare 2004 – 2005 Responsible for developing strategy for vertical marketing in APAC region to include discovery and qualification of ISV, OEM and SI partners, End User opportunities and market maker/strategic accounts. Develop and propose business and technical architectures for transforming business operations using next generation technologies developed by Intel in conjunction with strategic partners.
• Delivered successful projects with China Ministry of Health, Singapore Health Authority and Bumrungrad Hospital in Bangkok, Thailand. Support Business Development Managers, Alliance Managers and Country Managers in meeting revenue targets for Intel solutions
• Developed Intel thought leadership at public and private sector conferences and events.
• Deployed Pilots for technology implementation, and scale successful deployments within APAC and to global teams resulting in demand for Intel architecture Scandent Group PTE, Ltd., Singapore / Bangkok, Thailand 2003 – 2004 Country Manager / Solutions Architect
Responsible for business development and channel management in Thai markets for public and private sector clients. Responsible for ISV partner management for solution providers including Vignette Corp., Idiom, Critical Path, and MatrixOne. Management of professional services relationships for positioning Scandent resources in project based and permanent postings.
• Delivered successful pilot for Prime Minister Operations Center in Bangkok, Thailand. February 17, 2020 6 of 7
• Developed business and practice operations for eGovernment solutions in Singapore and Thailand.
• As Solution Architect, support all Business Development activity in APAC region
• Managed MatrixOne Services business development and customer engagement at leading accounts for Panasonic and other enterprises in Singapore and Thailand. SupplierConnex Limited, Bangkok, Thailand 2002 – 2003 Executive Director Technology, CIO
Contract position for management of all Technology Department staff, infrastructure and processes. Member of Executive Management Team. Tasked with the evaluation of current business/technical processes, and the evaluation, selection, negotiation and acquisition of tools and solutions to enable the enterprise. Support sales and product development. Structure, deliver and manage professional services offerings, teams and vendors.
• Delivered new technical architecture for B2B Catalog Factory Offering on i2 Platform
• Delivered SaaS platform for Thai Government eProcurement Project
• Architected and led the deployment of new eProcurement and SCM Content Services Sparkice Inc., Beijing, PRC 2001 - 2002
Chief Information Officer
Directed enterprise technology staff, strategy and execution. Managing staff for Product Development, Network/Platform Services, Project Management, Consulting and Presales Support. Source and negotiate procurement of enterprise hardware, software, and professional services from international vendors. Represent the company at global conferences and marketing events. Directly support sales for the Sparkice Transaction and Solution Sales business units.
• Delivered i2 Demand Collaboration and SAP ERP solutions with integration to Ariba sourcing and marketplace solutions and Vignette content management and personalization applications.
Vice President, Managing Director Global Services
Executive management of the company division for global sales and deployment of supply chain management solutions. Serve as a member of the Product Strategy and Marketing Committees. Act as executive sponsor and manager for business and technical engineering teams in presale and post-sale engagements. Responsible for budget exceeding USD $1 Million, and P&L of Global Services Division.
Core Solutions Ltd., Hong Kong SAR; Shanghai, Beijing, PRC 2001 Director of Business Solutions
Directed customer account management, contracting and business development and sales operations. Internal solution championship and practice development for Vignette, i2 and other ISV partners. Development and management of strategic partners, channel partners and OEM/ISV partners. Managed $2 Million revenue targets for Hong Kong and Southern PRC regions.
• Delivered first i2 sale in mainland China for Demand Collaboration.
• Delivered successful business transformation project with largest grocery / supermarket chain in southern China.
February 17, 2020 7 of 7
Additional Business Experience
• Dot Com founder experience, launching Web site Quoteshopper.com, a Personal Life and Property insurance digital property.
• Experience in Financial Services as licensed Agent, Broker and Personal Financial Consultant working for Prudential Insurance, Shearson Lehman Brothers, E.F. Hutton and Merrill Lynch.
Education
BA, Organizational Psychology, Florida Atlantic University, Boca Raton, FL
Contact this candidate