ANNISE LAW HOI YU

e-mail address: adcas1@r.postjobfree.com

Cell Phone: +852-****-****

SELF INTRODUCTION

I have leadership capabilities, solid project management skills, and can work autonomously. I have been trained up to be a team facilitator and a result oriented person.

WORKING EXPERIENCE

Media Management Hong Kong Limited

Providing media consulting service and Big Data Big analyzing service to enable our clients engage with their consumers and the insights gathered facilitate better informed and more effective decisions that benefit and improve the business.

Position: Vice President

Oct 2016 – Present

Responsible for reporting to the board regarding the status of the company

Drive the monthly, quarterly and annual management reporting processes and provide insightful analysis of the results to the management

Evaluate company’s financial, operational, and commercial structures to formulate plan for continual improvements and a continual enhancement of operating efficiencies

Ensure corporate compliance with all statutory, legal, social and regulatory requirements in the execution of its business strategies

Coordinate and execute workflow between planning, operations and buying.

Intelligence gathering of research, analysis and other strategic support materials. Translate/interpret data into clear and succinct information and relevant insights.

Seek out new opportunities to grow client’s business and provide necessary Point of View and rationale.

Determine the viability of new projects, identify the requirements, provide possible options/solutions to execute new ideas, and ensure a project is technically and operationally feasible as well as economically justifiable

Focus Media Holding Limited

(Listed on NASDAQ in July 2005 then along with private equity investors privatized the company in May 2013 NASDAQ: FMCN)

Position: Office Manager

Feb 2010- Present

General Office Administration and Human Resources

Set up Hong Kong office in 2010 from scratch

Manage all aspects of office administration duties including procurement of office equipment, facilities management, office leasing and negotiation of contracts with service providers;

Assist CFO/CEO in preparing presentations, proposals, board meeting documents and reports for board of directors.

Responsible for human resources related administration e.g. employment contract, insurance, employment visa and Orientation of new hires

Fitting out/office renovation coordination

Maintain contracts, master lists, billing records, liaise with vendors coordinate IT support

Organize company’s functions, events and training

Act as a point of contact between top management, employees, legal consultant and auditor

Manage office insurance matters (e.g., liability, life, travel, etc.)

Provide administrative support to senior expatriate management

Preparing and drafting a variety of company correspondence i.e. company letters, maintaining internal contact lists, presentations and reports in Microsoft PowerPoint, Excel and Word.

Arranging photocopying, binding and detail-focused proof reading of a variety of company correspondence, ensuring clear and uniform formatting of documents.

Annual renewal of any office insurances and Business Registration for the Hong Kong office.

Taking incoming calls and sales enquiries and refer to Sales Team

Maintaining and updating files on all projects and proposals, coordinating with regional management.

Assisting CFO in preparing proposals and quarter reports for board of directors.

Accounts and Finance

Weekly banking of all incoming cheque deposits and TT’s, withdrawals and any ad hoc banking-related enquiries, working closely with headquarter Accountants.

Preparing local sales and preventative maintenance invoices, invoice spreadsheet and follow up sales payments with clients

Updating for all accounting entries (invoices, AC receivable, payables etc.) including update of internal spreadsheet records . Preparing and processing monthly employee payroll, MPF, and other expenses

Preparing payment forms for approval and arrange cheque payments

Preparing annual employers’ Inland Revenue Department tax forms.

Prepare monthly expense reports and submit to the headquarter

The Hongkong and Shanghai Banking Corporation Limited

Position: Administration Officer – Procurement Department

July 2008 – Feb 2010

Provide secretarial and business to the Director and the team

Perform sourcing and acquisition activities

Handle office and branch relocation, renovation projects and office equipment maintenance

Supplier Management: Manage and develop relationships with suppliers to ensure consistent delivery and value creation. Implement an effective Supplier Relationship Management Program for all relevant suppliers including benchmarking, metrics and business reviews. Complete risk due diligence for appropriate suppliers.

Contractual Support: Lead contracting efforts to put tender, purchasing agreement and non-disclosure agreement in place as required, liaising with legal teams as appropriate.

Prepare business reports for monitoring the business process flow

Liaise with users to analyse business requirements, and develop viable purchasing plans and strategies to deliver maximum value and advantage to the Bank

Keep abreast of supplier market trends and develop strong supplier relationships and alliances with key players

Lead office administration projects such as workspace efficient project and office furniture and equipment standardization

Align purchasing procedures and policies, share best practices and support other Asia-Pacific operating countries

Achievements:

Streamline the office furniture purchasing process and reduce one third coordination time.

Achieve savings from purchasing office furniture and outside moving service

Cartier Hong Kong

Position: Assistant to Public Relations Director

Jan 2007 – July 2008

Provide secretarial and business to the Director and the team

Assist PR director in screening and prioritizing daily business activities and tasks

Assist to formulate brand strategies to build brand image and awareness through integrated marketing solutions, including above-the-line and below-the line advertising, and Public Relations

Assist to formulate strategies to support new product launch and new shop opening.

Assist in progress monitoring, managing deliverables and deadlines of critical projects

Manage the PR department budget

Event planning, execution and logistics issues of all activities

Develop and evaluate event proposals

As liaison between company, media and vendors

Negotiate contracts; coordinate interdepartmental logistic

Work closely with other offices and departments both in China and Hong Kong

Prepare presentation materials for management in business briefings and communication sessions

Understand business objectives and support PR director and the team on various administrative matters

Achievements:

Increasing work efficiency by introducing experience sharing among the team

Reduce general office supplies expenses by 15%

April 2006 – Jan 2007 Yahoo! Hong Kong Limited

August 2005 – April 2006 Hong Kong Trade Development Council

Feb – April 2005 Cana Pacific Canada

Yahoo! HK Limited~ Yahoo Search Marketing

Position: Channel Consultant

April 2006 – Jan 2007

Develop and implement key account strategies for key accounts

Understand the market situation to develop strong sales network and new business opportunities

Implement marketing programs to enhance brand image.

Prepare analytical report and market intelligence

Deliver product training to partners

Plan and execute marketing events to recruit customers and maintain relationship

Explore partnership with external companies to acquire targeted customers

Achieve assigned sales targets for assigned accounts

Understand key customer's buying process, current business challenge and areas of improvement

Coordinate with internal and external parties to ensure excellent execution of campaigns.

Liaise with strategic partners for marketing network enhancement

Hong Kong Trade Development Council

Position: Marketing Executive (E-Commerce)

Aug 2005 – April 2006 (Contract)

Formulate and execute the search engine marketing budget and forecasting

Liaise with strategic partners for marketing network enhancement

Managing paid search (PPC) program through Google, Overture, Baidu

Continually reviewing campaign success and identifying improvement actions

Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency

Developing forecasts/projections of click-thru, conversion rates

Assist in layout of web pages when needed

Researching and selecting keywords to target. Writing ad copy.

Perform search engine optimization activities, including analysis of trdtrade.com and sourcing.tdctrade.com, implementation of SEO best practices

Explore new channels to promote the site, e.g. Implementation of RSS in tdctrade.com

Assist in developing tdctrade.com future direction and Revenue Model

Cana Pacific Limited –260-4011 Viking Way,Richmond, BC,Canada. V6V 2K9

Position : Marketing officer report to Account Director Peter Wong

~5 months 2005

Make cold call to promote inkjet products

Follow up sales contract, production and delivery

Sony Corporation of HK Limited

August 2001—January 2004

Position : Sales Administrator

Co-ordinate online and offline promotion with corporate alliance (Sun Hung Kai & Yahoo! HK)

To make recommendation and identify the area of Online application workflow (both operation and system workflow)

Analyze web trend data and report to sales manager

Develop web statistics report for internal and external business parties review

Assist sales manager to participate in various join-team projects such as YAHOO! and Sun Hung Kai Properties Ltd.

Explore and liaise with web agent to promote the service of the company

Trade shows (SONY Fair & Computer Expo) logistic management including booth design, schedule, manpower allocation, budget

Monitoring shop front operation especially on marketing material display.

Assist Channel Manager to ensure day to day operation in running smoothly

Responsible for staff working schedule and assist in new hire recruiting.

Co-ordinate Point Of Purchase artwork with in-house designers

Oversee marketing material timelines and delivery

Achievements:

Introduced online service application monitoring system to track the marketing program efficiency

EDUCATION

University of Leicester

Year 2007-2012 Master of Business Administration – graduation with merit

Curtin University of Technology

Year 2001-2003 Bachelor of Commerce (Marketing)

Institute of Vocational Education

Year 1999-2001 Diploma in Sales and Marketing

LANGUAGE/ SKILLS

Good command of written and spoken English and Mandarin

Good command of spoken Putonghua

Office/ Typing (both English and Chinese)

Contact this candidate