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Social Media Assistant

Fort Lauderdale, FL
March 13, 2020

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Lorraine A. Broertjes

Hollywood, FL / 954-***-**** (h) / 954-***-**** (c)


Forward-thinking, self-directed, deadline-oriented professional who thrives in fast-paced, unique environments. Capable of managing a large volume of work and quickly adapting to change. Possesses excellent attention to detail, diligence and collegiality. Demonstrates a hands-on leadership style. Experienced with social media management, search engine optimization and various content management systems. Education

Kent State University – Kent, OH

B.A., Journalism; Minor, French


The News Literacy Project – Remote Jan.-Feb. 2020 (interim assignment) Content editor/fact checker

• In-depth editing and fact checking of grant requests, newsletters, press releases and media materials. BioNewsServices – Remote 2018 – 2019

Digital copy editor (full time)

• Technical editing and intensive fact-checking to preserve accuracy and scientific validity of reports on clinical trials, research studies, news on development and approval of therapies and related topics. Re- writing science-oriented copy into layman’s terms.

• Edit and collaborate with regular columnists; craft SEO-friendly headlines and keywords.

• Collaborate with global team of writers, editors and scientists in a virtual environment using Slack. The Miami Herald – Miami, FL 2018 – 2019

Sports copy editor (part time)

• Edit, aggregate wire services, and write headlines and cutlines for daily sports section.

• Previously managed Twitter and Facebook accounts for sports, helping craft headlines and copy for best practices SEO. Monitored trending topics and news with tools including Chartbeat and CrowdTangle. Sun Sentinel – Fort Lauderdale, FL

Assistant News Editor 2017 – 2018

• Produced print newspaper with responsibilities including editing, page design and headline writing.

• Kept current with breaking news and made quick decisions regarding stories. Night City Editor 2011 – 2017

• Managed news content and edited stories for print.

• Supervised a police reporter and managed breaking news.

• Sent text alerts for breaking news and managed Twitter and Facebook accounts.

• Ensured functionality of website and resolved technical issues. Senior Copy Editor 2001 – 2011

• Edited for daily sports section and special sections.

• Supervised sports desk several times a week, managing page flow, breaking news and reporters. Coordinator, Next Generation 1999 – 2001

• Ran a program for high school students, producing two pages of student-generated content each week.

• Completed payroll for approximately 100 students.

• Coordinated summer intern program for 6-10 students, with internship training and mentoring. The Miami Herald – Miami, FL

Suburban Copy Desk Chief 1988 – 1999

• Copy desk chief for Dade County Neighbors suburban sections.

• Oversaw a full-time staff of three and three part-time employees to produce 14 sections per week.

• Administered payroll and contributed to evaluations.

• Helped cover staffing shortages by filling in as content editor and reporter.

• Edited copy and designed sections for state desk, Home and Design, and Broward County local.

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