** ******** *****, ****** ***** FL, 32176
Talented, personable business professional with 20+ years in the hospitality industry.
Developed and maintained working relationships with association, corporate and sports industry planners on all levels. Major strengths include strong leadership, proven success in the hospitality/sales industry, excellent communication skills, result oriented, strong team player, attention to detail. Have experience in marketing and budgeting. Diplomatic and tactful with professionals and non-professionals at all levels. Flexible and versatile – able to maintain a sense of humor under pressure. Thrive in a high energy environment.
Sales & Marketing
All levels of Event Planning
Hotel and Venue Site Selection
Preparation of bid presentations and proposals for potential sporting events to include destination and facility information, hotel proposals, financial incentives and potential sponsors.
Computer Knowledge/Social Media
Team Player with attention to detail
Excellent Communication Skills
Managed 200 seat high volume convention hotel restaurant. Evaluated staff performances, conducted hiring and firing of employees/ Adam’s Mark Daytona Beach
Developed Training Manual for all positions in restaurant and room service/ Adam’s Mark Daytona Beach
Developed Sports Marketing Plan and website design
As convention sales manager, responsibilities included all meeting and event details, developed and maintained relationships with each group meeting planner/ Hilton Daytona Beach
As Manager of Global Accounts, secured sites/ venues for client events as well as assisted with final contract negotiations. Travel to different locations and venues in regard to the newest properties and renovations throughout the world/ HelmsBriscoe
As Senior Project Manager, produced and over saw many activations and programs from start to finish. Managing several vendors at a time
SALES & MARKETING
A Convention Services Manager, worked closely with meeting planner as well as hotel staff to ensure all clients’ needs and specific requests are met. Other duties included organizing group transportation, meeting room set up, guest room requests, menus and themes for each meeting or event.
Conducted extensive site visits in the Daytona Beach area as well as throughout the United States CVB Meetings & Conventions
As CVB Meeting & Conventions Sales Manager, appointed to FSAE Board of Trustees /Florida Society of Association Executives.
As a sales manager, attended tradeshows and client events throughout the United States promoting Daytona Beach as a premier destination.
As a representative of the CVB, developed an excellent rapport with Daytona Beach area partners.
History of producing sales and motivating staff and colleagues as a sales manager/ HelmsBriscoe and Daytona Beach Area CVB. Also proficient in business retention.
As a sales manager, developed an expertise in sports, Florida State Association and National Association markets/CVB Meetings & Conventions
As sales manager, developed strong community ties with various city, county and facilities directors.
As a sales manager, generated leads and researched new prospects while managing RFP’s.
As a sales manager, was able to identify need periods to fill slow times and produce economic impact.
Senior Project Manager
June 2019- March 2020
Daytona Beach Area Convention and Visitors Bureau,
Sports Sales and Marketing Manager
2005-2007 Regional Manager
Hilton Daytona Beach Shores
Convention Services Manager
Adam’s Mark, Daytona Beach
1994-1998 University of Central Florida, Daytona Fl.
Bachelor of Arts Psychology
FSAE Board of Trustees
Chair FSAE Membership Committee
Associate Advisory Committee Member FSAE
CSEE –Certified Sports Event Executive
NASC- National Association of Sports Commission Member, Membership Committee
US Sports Congress Advisory Committee
Florida Sports Foundation selection committee