President & Chief Operating Officer Madison County Chamber of Commerce, Anderson, IN 2016 to 2017 Director of Operations/Business Development Madison County Chamber of Commerce, Anderson, IN 2012 to 2016 Marketing & Community Engagement Manager Corporation for Economic Development, Anderson, IN 2014 to 2016
Collaborated and led a 21 member board of servant leaders through organizational chart, including committee development and board responsibility and governance. Results: An organization with a visionary board with the trust of its members, a committee driven and staff supported operation.
Provided executive leadership to a staff of 5 requiring human and conflict management, decision making, delegating, mentoring, and team building. Results: an “all hands on deck” attitude & workplace culture.
Raised the bar in revenue development by adding 325+ new members, retaining more than 90% of membership dues revenue, and increasing non dues revenue by 36.5%. Added over $100,000 in renewable Leadership Circle revenue Results: in the black profits.
Approved membership/program budgets up to $400K Results: targeted and conservative leadership.
Authored a “Return On Investment” tiered membership dues structure that increased revenue and customer loyalty. Results: a membership model that is relevant and rewarding for members.
Administered the Chamber Master software providing a full service and interactive experience for members. Results: mastery of a one stop shop for members for membership invoicing, membership communication, event registration and membership enrollment.
Planned, executed, and facilitated over 90 Chamber programs and events ranging from sophisticated relationship building affairs (tradeshows, networking programs, educational workshops, and member orientations) to business community award ceremonies. Each program required budgeting, sponsorships, strategic alliances, and volunteer management to achieve profitability. Results: better Chamber engagement keeping the Chamber relevant and members inspired.
Coached sales, events, and administrative staff in customer service, being a company “buzz agent” and thinking proactively. Results: motivated, enthusiastic, mission statement-oriented team members
Enhanced the public image and recognition of the Chamber’s mission statement within the business community through new business development, community outreach, and aggressive networking. Results: a Chamber that is keeping up with the pace of business
Hosted business & community events as Master of Ceremonies, featured on local & regional TV and radio shows, sourced in local & national publications Results: being the face and voice of the Chamber.
Built more impactful, purposeful, and authentic relationships within the local communities, including residents, businesses, civic organization, churches, schools and non-profits, in order to create a stronger and more socially cohesive neighborhoods. Results: boots on the ground understanding of the community I serve.
Represented Madison County, Indiana assets in the East Central Indiana Regional Partnership, and The Indy Partnership economic development groups. Results: clear understanding of federal, state and regional initiatives and the process of regional collaboration to building better communities.
Relationship building with local, regional, and national commercial brokers and consultants. Results: well traveled and influential point of contact for future economic growth through expansion and new business development opportunities.
Community engagement strategy development, execution, and facilitation via digital channels, public polling, and public engagement models. Results: successful data mining & analysis, communication & presentation of complex economic development projects.
DENNIS R. ASHLEY
2833 MOORE ROAD
ANDERSON, IN, 46011
EDUCATION & PROFESSIONAL DEVELOPMENT
Certified & Licensed Cosmetologist, 2019, Summit Salon Academy B.S. Consumer Family Science, 1998—Purdue University ICEA Hoosier Chamber Academy Graduate—2014
Leadership Academy of Madison County—2014
Indiana Economic Development Course—Building Better Communities, 2015—Ball State University Institute of Organizational Management, US Chamber of Commerce—2nd Year Student, 2016-2017 WHY AM I UNIQUE?
I get things done, the
right way. I unleash
the potential in
programs. I am
because I can
connect the dots,
align resources, and
be the one who
makes the difference
when it matters
FEATHERS IN MY CAP
NCAA DIVISION III
NFL SUPER BOWL
WHAT’S THE BUZZ
I've had the distinct
privilege to work with
Dennis Ashley, in the
last year, on two
tives. During both
emerged as a natural
leader, guiding dis-
developing a time-
specific action plan
that was both rele-
vant and outcome-
oriented. In twenty-
three years of public
health service, I had
never had the
opportunity to work
with someone so
driven and purpose-
ful in his work. Den-
nis is intuitive, ener-
getic, and a real asset
to Madison County.
Kellie Kelley, Dean of
Academic Affairs at
Entrepreneur, Owner & Operator Clipzone Salon & Spa—CZ & Co., Anderson, IN & Indianapolis, IN 2018 to 2020
Motivational business manager with 15+ years of experience. Skilled in coaching, budgeting, and leadership. Sought to raise revenue, boost efficiency, and lower costs. Prioritization and multi-tasking-managed multiple, concurrent processes, and where necessary, strategically prioritize to ensure all deadlines are met. Results: Established new business in a new market, grossing over $300K in first year of operation.
Project management- on site location, lease negotiation, buildout, and grand opening. Marketing and sales campaigns– from market analysis, ideation and implemented across companies website, Facebook and Instagram. Results: New market penetration and sustainability, growing brand recognition.