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Calgary, AB, Canada
May 16, 2020

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Stacey Larter

Calgary, AB 587-***-****

Marketing Manager / Content Manager / Digital Manager

Driven, Resilient, and Motivated Professional with Extensive Hands-On Marketing and Leadership Experience Who Combines Experience and Curiosity to Continue to Learn and Ensure Customer is Always Top of Mind

Marketing professional with proven record of developing campaigns that include sales enablement and lead generation. Success in global communications that requires co-ordination across business levels and countries.

Qualified practitioner with team leadership skills, relationship-building experience across organization with high level of self-motivation. Advisor in Bow Valley College mentorship program.

Expertise in:

Strategic Planning Sales Enablement Branding Project Management Digital Marketing Social Media Outreach Google Adwords Analysi Budgeting Lead Generation Event Planning Customer Relations Negotiation / Consensus Building / Team Building

Technical Skills

–Hubspot, Wrike, OneSpace, Adobe Photoshop (beginner), SurveyMonkey, Salesforce (beginner), Oktopost, Microsoft Office, PC & MAC,

Professional Experience

AVEVA, (Formerly Schneider Electric Software), Calgary, AB 2011 - 2019

Senior Manager, Marketing / Marcom / Business Dev: Software: Oil & Gas, Global 2011 - 2018

Campaign Manager 2018 - 2019

Marketing: Oil & Gas, Petrochemicals. Metals, Minerals, and Mining

Managed global marketing strategy and campaigns. Designed and implemented strategies for product launches, experience with product offerings, releases, campaigns, and promotions. Co-ordinated information and built consensus among product managers, coordinators, designers, copywriters, regional managers, and subject matter experts.

Designed and implemented lead generation campaigns, analyzed results, and improved programs which led to higher sales qualified leads (SQLs) and drove strategic growth.

Incorporated inbound and outbound marketing plans throughout buyer’s journey, resulting in fuller funnel and further movement through buying experience.

Delivered creative direction and oversaw production and distribution of electronic media promotional materials and advertising, including social media and trade publications, ensuring branding and campaign consistency.

Provided sales team with sales collateral and enablement tools, supporting sales endeavors.

Safeguarded branding and increased awareness and thought-leadership positioning by preparing all social media (LinkedIn, Twitter, Facebook).

Assisted in copywriting and design for website and sales enablement tools, which resulted in documents written in non-technical, jargon-free content.

Selected and managed 12+ industry trade show exhibits and 10 special campaigns annually in B2B sector, which increased visibility and awareness of company.

Planned biennial user-conference that generated $600K, from determining theme to arranging agenda, ensuring well-rounded, information filled 3-day event.

Stacey Larter Page Two

AVEVA, (Formerly Schneider Electric Software) (Continued)

Led 2 large multi-faceted projects and 8 moderate-sized projects each month, ranging from thought-leadership activities to partnership project management.

Led large global projects and coordinated with 4 regional marketing managers, 5 - 10 product managers, subject matter experts, and internal creative agency, resulting in projects that were satisfactory to all stakeholders.

Execution of vertical-specific marketing which increased communication, and helped increase market share.

Built collaborative relationships with verticals and partners (Cisco, Microsoft, Evans Consoles and customers) that increased my leadership skills.


Senior Manager, Business Development and Senior Marketing Manager, Alberta, Canada

Led business development efforts and marketing of taxation services to 7 provinces. Researched sales markets and led B2B outreach to C-level personas for financial service products and secondary software product line.

Performed market research and analysis, developing channel marketing, branding, initial presentations and proposals, and customized bid proposals with client and industry information that averaged 150 pages, introducing company to Canadian marketplace and penetrating market.

Designed and developed all print and electronic marketing materials for Western Canada to industrial and oil and gas markets, assisting in filling funnel and keeping branding consistent, current, and interesting.

Managed business cycle, including service development, pricing, diversifications, and client services, exceeding national sales targets as part of team.

DELOITTE & TOUCHE LLP, Calgary, AB 2004 - 2006

Senior Manager, Business Development and Marketing, Western Canada

Managed staff of 2, event planning, social media, sales, sales enablement, and networking opportunities.

HAWORTH, Calgary, AB 2002 - 2004

Director, Marketing and Communications

Led team of 7 marketing professionals supporting international sales; directed company communications. Provided strategic planning, development, and implementation of print and electronic marketing. Developed communication materials for company business plan, goals, and objectives; maintained ongoing communication channels between corporate teams and 2500 employees.

Managed budgets >$1M; decreased marketing expenditures 42% by increasing efficiencies and vendor negotiations.

Developed marketing and communication materials for showrooms, sales team, fulfillment, and media outreach, providing project leadership to ensure successful on-time product launches and sales campaigns.


-Diploma, Business Administration, Communications, With Distinction, St. Lawrence College, Saint-Laurent, Kingston, ON

-Certification, Dale Carnegie Team Leadership, University of Central Missouri, Warrensburg, MO

-Certification, Automation, Email Marketing, Inbound Marketing, Software Marketing, HubSpot, Inc, Online

-Certification, Customer Relations Management, St. Lawrence College, Saint-Laurent, Kingston, ON

-Course, Oil and Gas Fundamentals, Canadian Petroleum Training Institute, Calgary, AB

-Currently studying for Google Certifications

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