Education:

Universidad La Salle

Graphic Design Degree, 2006

Shopper Marketing Training Program

Colgate-Palmolive, 2009

Workshop Palmolive Naturals

Colgate-Palmolive, 2010

Experience:

Workshop Colgate Big Red

Y&R NY, 2010

Shopper Marketing Expo Chicago

Sessions and Expo Attendance, 2011

UX/UI Workshop

Rapp Mexico, 2014

Jorge

Reynoso

Areas of Interest:

Skills:

Contact

* Creative ideas

* Shopper marketing

* Advertising

* Brand Management

* Brand Experience

* 3D Art Direction

* Web Design

* Digital Strategy

* UX/UI, Product Design

* Motion graphics

Creative strategist always thriving to

provide the out of the box thinking to both

internal and external clients, consistently

exceeding client expectations. Instrumental

in producing 'award worthy work'

Worked on various branding and marketing

campaigns with clients, technical writers,

designers and suppliers to deliver our

requests always on time. Comfortable

with change and can handle multiple

projects/tasks with ease. Have led photo

shoots and work well with photographers

and other creatives.

Experienced in print process and work

very closely with production houses and

other suppliers.

adc8v7@r.postjobfree.com

behance.net/jorgereynoso

647-***-****

TC Transcontinental - Canada

Creative Brand Manager, Product Designer, November 2019 - April 2020

•Responsible for brand management and art direction for the CPG and Retail team for clients like Molson, Campbell's, Kraft, Loblaws among others.

•Product Designer and brand strategist for internal and external clients, planning, developing and implementing interactive selling tools with the Marketing team.

•Brand management and art director for Canadian Olympic Comittee including brand experience activations for the Vancouver Olympics 10th Anniversary. Match Marketing Group - Canada

Creative Brand Manager, February 2016 - October 2019

•Responsible for brand management and strategy, participated in marketing plan development, creation of concepts and 3D art direction for JTI brands such as LD, American Spirit, Camel North and Ploom.

•Part of the creative team providing service for internal and external clients. Responsible for creating brand campaign concepts and art direction for national programs for PepsiCo Food Service, Mars and Sundial Cannabis.

•Responsible for creating strategy, brand experience activations and 3D renderings for various projects to support the XM team for clients like Imperial Tobacco and JTI.

RAPP Collins Mexico - Mexico City, Mexico

Creative Director and Brand Manager, February 2014 - September 2015

• Concept Development, User Experience and Creative Strategy and Campaign Design & Supervision of CRM, Digital Campaigns for Mastercard, Air France and Sport City

• Head of the Creative team, in charge of the quality of the creative and design work for present and new clients like Alsea, Starbucks, Kumon, L’Oréal, among others

RatPack - Mexico City, Mexico

Creative Director and Brand Experience Specialist, June 2013 - January 2014

•Strategy development, campaign design and supervision, social media management, brand experience campaign design and supervision for clients such as Cervecería Cuauhtemoc Moctezuma, Nissan, Bacardí and Phillip Morris Contact

Wunderman - Mexico City, Mexico

Associate Creative Director, March 2012 - May 2013

•Strategy development, IMC, CRM and Digital campaign design and supervision, brochures & e-mail marketing design. Strategy development, campaign design and brochures & e-mail marketing design for clients such as CitiBanamex and Citi Premium Cards

Y&R Mexico City, Mexico

Sr Art Director June 2008 - February 2012

•Customer service, Campaign development and design, project management, strategy development and design. Instore Materials, Packaging for all Danone brands Mexico and USA, Sigma Foods, Bonafont.

•Customer service, strategy development, re design of all Activia Packaging design and strategy and develope, product innovation analysis for brands like Snax and Fud cheese

•Develope of Shopper Marketing campaigns for Colgate-Palmolive – Oral, Personal & Home Care: Colgate Pro-Relief, Colgate Total, Colgate Brushes, Plax, Speed Stick, Lady Speed Stick, Palmolive Naturals Soap, Caprice/Optims Shampoos. Shopper Marketing, IMC Campaign design and development.

•Strategy and concepts for new business for the agency for Phillip Morris, Tía Rosa & Café Punta del Cielo

VM&A - Mexico City, Mexico

Art Director, June 2007 - June 2008

•TV, print, CRM Campaigns, Out of Home, Design Guidelines for logo and brand.Instore Materials for clients such as Lindt Chocolates and BBVA Bancomer Bank

Software:

Microsoft Office

Advanced PowerPoint, Word, Excel

Adobe Creative Cloud:

Illustrator, Photoshop, InDesign, Adobe XD, After Effects. Figma, Sketch

Cinema 4D

C4D to Arnold, Octane Render

adc8v7@r.postjobfree.com

behance.net/jorgereynoso

647-***-****

Contact this candidate