Social Media Marketing

Alexander Y CHEW *********.****@***.***

+**-**-**-**-**-**

EDUCATION

HEC PARIS

Master’s in Management 2019-2022

Ranked #2 in the world for MSc In Management (Financial Times ranking, 2018) 700 GMAT

Program focuses on business fundamentals (Cost Accounting, Supply Chain Management, Finance, etc.) and a specialization by graduation (e.g. Finance, Strategic Management, Marketing, etc.) PITT University of Pittsburgh

BSc in Psychology & Business 2012-2017

Magna Cum Laude graduate with 3.5/4.0 GPA

Finalist in 2016 Deloitte Case competition; organized team of students to provide market-sizing and segmentation analysis of an emerging digital market CUHK Chinese University of Hong Kong 2015-2016

Relevant courses: Strategic Marketing, Operations Management, Human Resources Management WORK EXPERIENCE

EPIK Public MOE Metropolitan Office of Education Busan, S Korea Project Manager and Educator Feb ‘18 - May ‘19

Increased public funding for my school’s English language program by 3.5M by submitting budget proposals and creating a new student performance evaluation system to improve the English curriculum

Designed and implemented lesson plans & teaching materials for Grades 3-6; supervised classes of 20-30 students and provided additional tutoring for special needs students REZI Y-Combinator incubated Tech Startup New York

Business Development Representative Oct ‘17 - Jan ‘18

Helped raise $10M in Series A funding; Provided quantitative & qualitative market research of NY & SF real estate markets, reporting the strategic viability of REZI's business model to investors o Interviewed landlords with direct cold calls; developing perseverance and resilience to stress o Modeled pricing data from E-commerce sites via Excel

Acquired REZI’s first 20 properties at below-market price; Provided sales, negotiation, and admin support o Created onboarding training materials for Junior sales staff o Provided copywriting and scheduling of REZI’s email marketing campaign via MailChimp NSCS National Society of Collegiate Scholars Non-profit NGO Washington D.C Marketing Intern May - Aug ‘15

Acquired two partnership deals; Identified synergies via CRM analysis then pitched 3-month marketing plans and sales forecasts to key stakeholders of potential clients

Increased click-through rates on email links by 5% by providing above-average customer service and using innovative social media content

OTHER SKILLS

ICT Microsoft Excel, Powerpoint, Microsoft Office, Slack, Salesforce, Silverpop, Mailchimp Languages English (native), Korean (fluent)

Music Scouted by SBS representative to audition for KPOP Star season 7 - 12 years of singing & guitar exp Sports Avid fan of NBA and NFL, played recreation soccer for 12 years Jouy en Josas 78350

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