Manager School

SHREYA SHARMA

adc7zw@r.postjobfree.com 983*******

CAREER

OBJECTIVE

To secure a challenging position in a reputable organization to expand my learning, knowledge, and skills, and to fulfill the company's strategic requirements. ACADEMICS

DEGREE INSTITUTE, LOCATION BOARD % /

CGPA

YEAR

PGPBM (Market

Research)

Praxis Business School Autonomous 5.30/8 2018

B.Com

(Hons)

ST. Xavier’s College

Kolkata

Autonomous 66% 2016

Class XII National High School WBCHSE 80% 2013

Class X National High School WBBSE 84% 2011

INTERNSHIP Nielsen India Pvt Ltd APRIL-JUNE 2018

Learning

Proposal designing

Preparing field briefing note and analysis plan

Designing questionnaire via Easyquest software

Field team briefing

Working on final reports

Profile o Intern at Consumer Insights Team (Quantitative Research) Role

Consumer Research on Keventer Banana

o To understand in general banana consumption, usage and purchase behavior in Kolkata MC o To understand performance of branded fruits and branded bananas and specific findings on performance of Keventer Banana

CESC Customer Satisfaction Study

o To measure the customer satisfaction and benchmark it with other competition players in other markets

o To identify the relative strengths and weakneness of CESC vs. other players o To identify the best practices of competition services so that CESC can implement such practice to improve the satisfaction of its customers

Emami mustard oil pungency test in Uttar Pradesh o To gauge the differences in pungency between the competition and H&T KGMO in blind format o To understand the impact of pungency on other parameters o To understand the differences in key parameters like overall liking, purchase intention of the regular brand and H&T KGMO in blind format

JOB INDUSIND BANK LIMITED May2019-Present

Profile

o Relationship Manager- Corporate Salary

Role

Sourcing new client and nurturing existing ones maintaining end to end relationship with the client

Maintaining relationship from on boarding to account opening and cross selling

Helping client streamline salary disbursement with proper compliance

Maintaining Key Customer Relationships and understanding their needs for cross-sell

Sourcing Salary & Current Accounts relationships and deal in various IBL fee products by making daily sales calls

Coordinating with account opening team and other related departments

Ensuring that sourcing meets all compliance standards

Deepening of share of wallet for the acquired portfolio

Conducting engagement activities at corporate premises

Monitor Book Growth on Fortnightly Basis for Inflow and Outflows

PROJECTS AT PRAXIS BUSINESSSCHOOL

Wrote a research paper on

gender stereotyping in

Indian advertisements

Conducted primary and secondary research to understand how different categories like Personal care, Insurance and automobiles have shown gender roles in their advertisements Prepared a proposal on Ariel

liquid detergent brand health

research

Prepared background, research objectives, research design, target group and coverage, information areas, timelines and investments from the given brief

Determined sample size required for the study

Tracked the brand

performance of BATA

Conducted secondary research to understand the target group, positioning and repositioning of Bata

Developed various hypotheses with respect to consumer behavior and buying preferences

Conducted a survey on a convenient sample to validate these hypotheses

Analyzed the findings of the survey and drew inferences Project Report on

Titan (ST. Xavier’s

College)

Segmentation of Indian watch industry

Brand positioning strategies of Titan Watches

SWOT analysis, consumer buying behavior and STP analysis

ELECTED ROLES, EXTRA CURRICULAR ACTIVITIES

Praxis Business

School

Chief of Election Commission 2017-19 (Praxis Business School)

President of Marketing Club (Ambit) at Praxis Business School

House Captain of Praxis Business School

Sports Captain of Praxis Business School

OTHER INFORMATION

Skills Microsoft Office

Interests Represented West Bengal in All India Rowing Championship

Playing badminton, swimming and dancing

Personal Details

DOB: 20th day of August, 1994

Languages Known: English, Hindi

& Bengali

Contact this candidate