SCOTT BARRY

P: 203-***-**** adc7x6@r.postjobfree.com Shelton, CT 06484 Linkedin.com/in/scottbarry1 Willing to Relocate

DIRECTOR OF MARKETING & CREATIVE LEADER

Energetic leader with progressive experience developing, managing and implementing broad scope marketing strategies that accelerate sales growth and drive profitability. Forward-focused brand strategist adept at cultivating partnerships and building lasting relationships across business sectors to steer marketing vision. Agile and articulate communicator with proven ability to launch new product lines as solid competitors in marketplace. LEADERSHIP PROFILE:

• PRODUCT LAUNCH MANAGEMENT: Spearheading 200+ product launches over course of career.

• TARGETED MARKETING PLANS: Development of distinct brand voice and marketing plans for four companies simultaneously, encompassing nine industries including: Commercial, Industrial, Commercial Marine, Offshore Marine, Process, Naval/Military Defense, and Residential markets (partial list).

• VENDOR NEGOTIATIONS: Leveraging strengths in vendor negotiations to end of year average of 15% under budget without compromising business growth; Renegotiated trade specific media buying contracts reducing budgeted expenses by $80 to $100K annually.

• MARKETING EVENTS: Increasing trade show presence by more than 200%; Directed execution of trade show exhibits for three market channels resulting in key new business in West Coast marketplace.

• CROSS-FUNCTIONAL COLLABORATION: Foster cohesive team-driven collaborations as Director of Marketing for various companies and departments with wide-ranging target markets.

• BUDGET MANAGEMENT: Successfully manage budgets up to $2.3M. CORE COMPETENCIES:

Strategic Planning – Qualitative & Quantitative Research – Media Planning & Buying – Product Launch Timelines Trade Show Exhibits – Content Management – Cross Channel Marketing Campaigns – Consumer-Facing Advertising Interactive Marketing – Staff Leadership & Collaboration – Product Positioning PROFESSIONAL EXPERIENCE

HUBBELL HEATERS – Stratford, CT 2008–Present

Director of Marketing

Lead development, implementation and management of annual marketing and communication strategies for Hubbell Heaters and HEH Holdings companies (Vaughn Thermal Corp, Ace Heaters and SuperSeal Corp.) yielding consistent sales increases in niche market industries including: Foodservice, Offshore Marine, Navy and Industrial. Manage creative team of writer, graphic artist, programmer and social media strategist. Notable Achievements:

• Development and execution of targeted cross-channel marketing campaign for new product series that included traditional, digital, and social media strategy. Outcome: After product launch at 2018 NAFEM trade show, company secured key lines of business with $25M in sales within first year.

• Recognized by Bridgeport Regional Business Council for marketing excellence (State of CT Manufacturing Series).

• Led successful market launch of six new products. Identified opportunities, researched market segments and product possibilities, collaborated with sales and engineering departments to inform highly targeted campaigns generating 2.3M in annual sales.

• Establishment and implementation of national sales representative recruitment program resulting in 10% increase in national exposure and product representation. SB DESIGN GROUP – Stratford, CT 2000–2008

Principal/Creative Director

Founded and directed full service marketing and design firm for diverse portfolio of B2B and B2C clientele. Provided brand-driven strategy, creative marketing solutions and direct response to produce measurable business results. Clients included (partial list): GMAC Mortgage, William Raveis, Remax, Yale University, Wesleyan University, State of Connecticut, Ethan Allen, ActionCOACH Franchise, SAS Aviation, Mary Kay Cosmetics. Notable Achievements:

• Negotiated $250K+ in new business contracts within six-month period.

• Hired and directed 20+ outside partners in specialized project development and production of web, print, video and photography.

• Negotiated contracts with outside agency partners including general market advertising, direct marketing and print placement agencies.

ADVANCED DELIVERY SYSTEMS – Westport, CT 1996–2000 Senior Art Director

Partnered with creative and management teams to create national co-marketing programs and new business development concepts. Planned and directed all print and electronic advertising media. Notable Achievements:

• Developed and implemented multi-tiered owner/operator incentive program resulting in 15% increase in on- time delivery.

• Directed creative staff of three; Negotiated contracts with all third party vendors. EDUCATION

BACHELOR OF ARTS (BA), COMMUNICATIONS - FAIRFIELD UNIVERSITY, FAIRFIELD, CT 20+ HOURS ONLINE TRAINING, GOOGLE BASICS & ADVANCED ANALYTICS, 2016 CERTIFICATE (ADVANCED)- GRAPHIC DESIGN, SESSIONS COLLEGE FOR PROFESSIONAL DESIGN, 2010 CERTIFICATE - HIGH RANKINGS SEO/SEM - 2007, 2008, 2009 AFFILIATIONS

MEMBER, AMA (AMERICAN MOTORCYCLIST ASSOCIATION), 2006–PRESENT MEMBER, NETA (NEW ENGLAND TRIALS ASSOCIATION), 2013–PRESENT MEMBER, RITC (RHODE ISLAND TRIALS CLUB), 2013–PRESENT

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