Claire Howachyn
*** ******* **. *********, ** ***30 410-***-**** adc7nf@r.postjobfree.com
EDUCATION
Bachelor of Arts, Communication - May 2016
College of Arts and Humanities - University of Maryland, College Park, MD
GPA: 3.5
Member of Lambda Pi Eta – Communication Honors Society
UMD in Italy December 2015
Relevant Coursework: Research methods; Persuasion & Campaign Building; Intercultural Communication; Negotiation and Conflict Management
RELEVANT EXPERIENCE
Van Eperen
November 2017- March 2020
Account Executive & Communications Specialist II
● Develop and collaborate with executive management on key deliverables including strategic work plans, press releases, media pitches, and advertising content
● Monitor media outlets and analyze audiences to achieve optimal client value
● Track earned media placements and analyze results and key metrics for bi-weekly client updates and performance reports
● Compose unique and compelling bi-monthly blog content for external company promotion and marketing
● Actively seek pertinent media contacts and manage industry related network to advance client and company awareness
● Collaborate with leadership on proposals and new business presentations
The Research Group & Observation Baltimore
June 2016-November 2017
Research Associate
● Compile and analyze data and findings of healthcare, consumer, and government research projects
● Transcribe focus groups and in-depth interviews for organized data-entry and analysis
● Moderate focus groups and interview designated audiences to discover predetermined objectives
● Collaborate with clients to design discussion guides which will yield measurable insights
● Produce and distribute compelling e-news/blog articles to 2,000-person network
Stigma of Popular Media Culture Fans
August 2015 – December 2015
Communications Researcher
University of Maryland, College Park
● Co-authored research paper to replicate and extend previous study
● Managed and administered lab sessions to 50 students in an orderly way
● Collected, organized, and evaluated relevant data gathered in 10 labs conducted
VOLUNTEER EXPERIENCE
Baltimore Chapter of National American Marketing Association (AMA) July 1, 2019 - Present
Vice President, Marketing + Communications
● Advanced to board member position after six months of volunteering on marketing and communications committee
● Manage and develop social content to achieve engagement
● Conceptualize and drive initiatives in strategic annual chapter plan to achieve measurable outcomes, facilitate member engagement to ensure industry leadership
The Red Devils Baltimore
November 2016-May 2017
Brand Awareness and Strategic Direction
● Conducted online survey and focus groups to identify key decision drivers when donating to a charity
● Probed current and lapsed donors to uncover priority differentiators in brand awareness
SKILLS
● Microsoft Office: Word, PowerPoint, Excel, and Outlook
● Media-related: pitching, development and distribution of press releases, media tracking, and metric measurement/analysis
● Social networking platform tracking/analysis (Facebook, LinkedIn, Twitter, Instagram, and Snapchat)
● Research instrument design: developing interview/discussion guides, survey platforms, and intercepts