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PR Account Executive/Communications Specialist II

Location:
Baltimore, MD
Posted:
May 14, 2020

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Resume:

Claire Howachyn

*** ******* **. *********, ** ***30 410-***-**** adc7nf@r.postjobfree.com

EDUCATION

Bachelor of Arts, Communication - May 2016

College of Arts and Humanities - University of Maryland, College Park, MD

GPA: 3.5

Member of Lambda Pi Eta – Communication Honors Society

UMD in Italy December 2015

Relevant Coursework: Research methods; Persuasion & Campaign Building; Intercultural Communication; Negotiation and Conflict Management

RELEVANT EXPERIENCE

Van Eperen

November 2017- March 2020

Account Executive & Communications Specialist II

● Develop and collaborate with executive management on key deliverables including strategic work plans, press releases, media pitches, and advertising content

● Monitor media outlets and analyze audiences to achieve optimal client value

● Track earned media placements and analyze results and key metrics for bi-weekly client updates and performance reports

● Compose unique and compelling bi-monthly blog content for external company promotion and marketing

● Actively seek pertinent media contacts and manage industry related network to advance client and company awareness

● Collaborate with leadership on proposals and new business presentations

The Research Group & Observation Baltimore

June 2016-November 2017

Research Associate

● Compile and analyze data and findings of healthcare, consumer, and government research projects

● Transcribe focus groups and in-depth interviews for organized data-entry and analysis

● Moderate focus groups and interview designated audiences to discover predetermined objectives

● Collaborate with clients to design discussion guides which will yield measurable insights

● Produce and distribute compelling e-news/blog articles to 2,000-person network

Stigma of Popular Media Culture Fans

August 2015 – December 2015

Communications Researcher

University of Maryland, College Park

● Co-authored research paper to replicate and extend previous study

● Managed and administered lab sessions to 50 students in an orderly way

● Collected, organized, and evaluated relevant data gathered in 10 labs conducted

VOLUNTEER EXPERIENCE

Baltimore Chapter of National American Marketing Association (AMA) July 1, 2019 - Present

Vice President, Marketing + Communications

● Advanced to board member position after six months of volunteering on marketing and communications committee

● Manage and develop social content to achieve engagement

● Conceptualize and drive initiatives in strategic annual chapter plan to achieve measurable outcomes, facilitate member engagement to ensure industry leadership

The Red Devils Baltimore

November 2016-May 2017

Brand Awareness and Strategic Direction

● Conducted online survey and focus groups to identify key decision drivers when donating to a charity

● Probed current and lapsed donors to uncover priority differentiators in brand awareness

SKILLS

● Microsoft Office: Word, PowerPoint, Excel, and Outlook

● Media-related: pitching, development and distribution of press releases, media tracking, and metric measurement/analysis

● Social networking platform tracking/analysis (Facebook, LinkedIn, Twitter, Instagram, and Snapchat)

● Research instrument design: developing interview/discussion guides, survey platforms, and intercepts



Contact this candidate