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Manager - Communications, Marketing, Content & Design

Torrance, CA, 90505
May 13, 2020

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**** ******** ****, ********, ** 90505

310-***-**** • LinkedIn Profile

Integrated Marketing, Design, and Communications

Marketing Manager • Brand Communications Manager • Solutions Design Manager • Proposal Writer Technical Writer • Art Director • Graphic Designer • WebMaster • Content Developer • Consultant Exceeded Growth Objectives Year Over Year • New Product Launch • Increased SEO by 700%


CreativeDetailer, Inc., Torrance, CA Present

Consultant - Freelance Strategist and Content Developer

Digital Marketing Agency

●Provided strategic direction for messaging for web, print, digital and creative media

●Optimized existing materials through a research-based, reiterative, technical writing process

●Transformed user experiences leveraging video production, photography, animations, and graphics

●Managed Google Analytics, metrics reporting, and PPC campaigns, email response, and targets

●Drove search engine visibility (SEO) exponentially by at least 400% per client

L.A. Care Health Plan, Los Angeles, CA Mar 2018 - Oct 2018

Internal Communications Manager (Temp)

Public Health Plan

●Developed a best practices model, process, and workflows for content and CRM that is still in use today and that did not exist prior

●Managed all intranet communications activity and enhancements, including the development of creative content for HR, Operations, Project Management Information Office, ERGs, and Customer Solutions

●Produced video and photographic sessions for stakeholder presentations, training, and outreach

●Developed and launched an internal blog that elevated inter-department engagement by 900%

Sun Chlorella USA, Torrance, CA Jan 2016 - Jan 2017

Brand Communications Manager

B2C, Channel Sales, eCommerce

●Developed and launched their new eCommerce site for all B2C sales in less than 7 months

●Managed all design activities spanning B2B channel sales and B2C sales including copywriting, technical writing, package design, labeling and print production (5 million+ direct mail pieces annually)

●Developed research language and DTC copy that outperformed controls over existing marketing pieces

●Wrote budget plans and oversaw I.T. and Regulatory staff seamlessly as an additional responsibility

Creative Direct Marketing Group, Torrance, CA Jun 2014 - Sept 2016

Contract Art Director & Lead Designer

Advertising Agency

●Provided strategic and creative direction for all B2B and B2C advertising campaigns ($50,000 - $2.8M)

●Managed all marketing deliverables, design concepts, ads, landing pages, print production and tra

●Provided direct marketing strategies and services including copy writing, print, landing pages, bonus reports, video production, on-site press check, flyers, inserts, email blasts, retargeting/remarketing, database management, Google analytics, PPC, and Facebook ads

●Served as webmaster for 200+ domains, hosting accounts, hand-coded and CRM client sites and direct marketing landing pages, SEO, WSO, Theme Management, A/B testing, Retargeting/Remarketing, Drip Campaigns (Humana, Long Island Iced Tea, Stevia, 1-800 Contacts, The Street, Health Alert)

Vantage Oncology, Manhattan Beach, CA Jun 2006 - Apr 2014

Marketing Manager

Oncology Services Management

●Provided cradle-to-grave oversight of all marketing projects, branding, style guides, and fulfillment services for teams including educational materials and communications for patients and physicians

●Reduced marketing, digital and related consumables cost by more than 150% by developing effective in-house processes, workflows, best practices, and establishing/negotiating 3rd party contracts

●Created and deployed visual media, design, graphics, education materials, video production, photography, stake holder presentations, collateral, stationery, brochures, trade show booth design, tradeshow operations, townhall meetings, market-centered signage, and advertisements

●Help grow the company from 14 treatments facilities to 64 nationwide in just 8 years

En Pointe Technologies, El Segundo, CA Jan 1997 - Jun 2006

Solution Design Manager, Media Development Specialist

I.T., Services, SAAS, Cloud Services, Installation, Custom Configuration - B2B

●Provided marketing intelligence, planning, and reports for management and sales teams company wide as wells as management of other programs (over $3.2M in realized savings via in-house services)

●Management and execution of all B2B and partner collateral, best practices documentation and archives, change management, RFP/RFI, white papers, and forward-facing literature, company brochures, video presentations, interactive media, web content, advertisements, email campaigns, lead-generation campaigns, and technical graphics

●Helped grow the company from a $120,000,000 business to $700,000,000 in just 5 years


University of Phoenix, Phoenix, AZ 2020

Bachelor of Science, Communications; Integrated Marketing

●Honors (Summa Cum Laude distinction)

●National Society of Leadership and Success

●American Psychological Association – Honors Writer

University of California Los Angeles, West Los Angeles, CA 2019

Certification, Emergency Medical Technician

● NREMT Registry E3305627 03/31/2021

● California Registry E128424 02/28/2021

Santa Monica College, Santa Monica, CA 1993

Associate of Arts

● Fine Arts, Computer Aided Design (CAD), Media

University of Phoenix –Summa Cum Laude distinction - Honors Alumni Registered, National Society of Leadership and Success, Web Design, Web Developer, SEO, SEM, SSL, Google Analytics, PPC, Campaign Management, Social Media, Digital Analytics, Insights, Graphic Design, Typography, Print Production, Copy Writing, Technical Writing, Proposal Writing, Video Production, Video Editing, Animation, Photography, Pro Retouch, Blog, Adobe Analytics, Hootsuite, Facebook Insights, Salesforce, Trello, Wrike, Huddle, Wordpress, Drupal, Sqaurespace, Odoo, SAP, SAAS, Web Master, G Suite, Adobe Creative Cloud – CS Apps: Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects, Media Encoder, etc., HTML, CSS, PHP, Java

David C. Austin

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