Hercer - YouTube
Social Media & Streaming Digital Media Content /Brand Development / Project Management/
Executive Producer, Writer & Director/ Adobe Premiere Pro/Telly & Omni Intermedia Award Winner
Writing: Business, Creative, Retail
Global Business Experience
Budget & Time Management Scheduling
Email Campaigns - Photo/Video/Web
Building & Maintaining Client Relations
Hiring Staff/Freelance Talent
Social Media & Streaming Web Content
CAREER HIGHLIGHTS / ACCOMPLISHMENTS/ AWARDS
Develop Cross Branding Initiatives - ABC/ Philadelphia; NFL Films; ROKU; Comcast; MTV; Bravo; E Network
Generated $1.5M per month ($2.97 per email) by customizing email marketing campaigns – creating formats going to customers
Conceptualized / Executive Produced award-winning documentaries including, “Inside Brazil” “Where’s Bolivia”, “Thailand, hidden treasures “Behind the Seams- Fashion Week” “Host Search – the documentary”
Global Postproduction Liaison: QVC International Affiliates: Japan, UK, Germany, Italy – QVC International Content & Digital Media Production: Austria, Brazil, Bolivia, China, Indonesia, Germany, Italy, Ireland, Mexico, Thailand
Initiated Business Plan - Expansions of Product Works and Pioneer Studios
True North Award -Commitment to Excellence for QVC Holiday Programming /Cross branding promotion
Children’s Hospital of Philadelphia – Executive Produced Marketing Videos in association with Miriam’s Kids
PBS - Executive Produced “Take 5” – A Critically Acclaimed Public Opinion Program for National Distribution
Client/Celebrity list includes: Tom Hanks, Curtis Jackson (50 Cent) Justin Bieber, Brooke Shields, Catherine Zeta Jones, Lisa Rinna, Kim Kardashian, Marie Osmond, Tony Bennett, Isaac Mizrahi, Clinton Kelly, Willie Nelson and more
ABC Channel 6 Philadelphia
Allure & Lucky Magazine - Cross Branding
Boston College Football Alumni
Peter Thomas Roth & Sephora Beauty
Boomtown Marketing - SEO
BrandShare, Inc. – Content Creation
PBS – EP for “Take 5” Public Opinion Program
CHOP – Miriam’s Kids Campaign
NFL Films/ MTV / Bravo / E Network
Criticare–Home Health Care & Nursing Marketing Campaigns
Principle - Hercer Content Creations / Executive Director 2018- Present
Brand marketing campaigns with an emphasis on storytelling for companies and organizations including video producing, writing and Brand Strategy. ( See Hercer - YouTube and https://vimeo.com/markhercer for examples) Clients:
QVC, Inc., West Chester, PA
Writer/ Managing Producer – Web, Social Media, Broadcast 2009-2018
Led teams that developed content for pre-and post-production, including website and social media. Content was writing, photography and video. Served as executive producer / project manager in launching and delivering marketing campaigns and best practices: story telling online and email campaigns. Spearheaded pre-recorded broadcast, maximizing sales by creating marketing strategic entertainment. Motivated and led teams as well as balance the needs of various stakeholders within budget and time constraints. Supervised, articulated and created the content with advertising dynamics of Holiday Programming.
Partnered with WPVI ABC / QVC for West Chester Parade – Producer / Channel 6 Airing and QVC covering the Annual Holiday Parade. – Ratings 3.3 share equaling NFL Thursday night game.
Project managed budgets and 30+ team members, effectively delegating responsibilities including:
oImplemented procedures combining photo and video shoots into 1 session, doubling up on models and production staff. This slashed payroll per project by 50%
oDetermined impactful on-location solutions, saving $6K per month in expenses while streamlining employee performance.
oTelly Award Winning Productions
Managed and produced content for fashion events that grossed $18M in monthly 24-hour programming, including but not limited to comprehending complex and detailed information and writing product placement stories.
Increased views, clicks, viewership to maximizing sales, including:
oLisa Robertson Christmas Story – 70K daily views, resulting in $500K in holiday decoration sales.
oCross-promoted website with product links.
Created marketing strategic planes while motivating and leading teams. Coordinated email campaign “How to Style” videos going to customers. Generated $3.57 per email, over $3M monthly
Negotiated with legal team clearance rights, musical licensing rights as a broadcast music expert, used negotiating tactics, determining songs that produced the most ROI.
QVC, Inc., West Chester, PA
Special Projects Managing Producer 1997-2009
Brainstormed new business development ideas to increase engaging viewership. Led teams on any new network initiatives being created. Collaborated with corporate executives for corporate projects. Scheduled, delegated production assignments and supervised production.
Functioned as “go to” source to Executive Produce / Project Manage new content and marketing concepts. Successfully conceptualized and Executive Produced documentaries including, “Inside Brazil” – 2 Hour Show $900,000 “Where’s Bolivia”, “Thailand, hidden treasures “ “Behind the Seams- Fashion Week” “Host Search – the documentary” Sold show content and 1000’s of units for 100% extra revenue profit.
Served as First Producer for Fashion Week Live from the Runway: Generated 48 click to views; Supervised Web Designer/ YouTube Channel and generated 700,000 in 1 hour.
Oversaw hiring of staff and freelance positions. Created rating system of production needs, reducing freelance and costs 20%.
Trained new producers in all aspects of On Air and Online / How to Videos / Walked Producers through Fashion Complexities such as booking crews, models, combining photo / video productions.
Conceptualized, Initiated Business Plan : “Product Works” and “Pioneer Studios” - On air shows- “How do I Look”, Needs Improvement” and “Q Review”
Produced both Post and Live: Access Hollywood’s Inauguration Celebrity Coalition’s Ball
QVC, West Chester, PA
Producer, Senior Editor, Graphics Operator, Audio/ Sound Mixer
American Video Company, Malvern, PA
Director of Production
Bachelor’s Degree Temple University, Philadelphia, PA / Digital Media / Minor – Marketing