Proven, Senior Product Marketing, PR / Communications, & Business / Strategic Partner Development executive with significant success in providing strategic, technical, and brand insights across multiple products and service lines.
Senior Digital Strategist / Program Manager – OonaFlex Consulting – Seattle, WA (2007 - present)
I have provided services such as:
• New market research, competitive analysis and development which greatly extended brand / product, channel reach;
• Project conception and oversight
• Extensive experience with development B2B and B2C customer acquisition via SMS, social, Organic search, SEM and email marketing campaigns;
• Web/eCommerce design, analytics and traffic reporting;
• Real Time Bidding (RTB) platforms for remnant ad space media sales
• Content authoring and editing designed for inbound marketing campaigns and brand development;
• Customer profile persona development to assist sales force opportunity recognition
• Mixed media (print, TV, digital) cross channel campaigns
• Business and Marketing Consulting Services primarily for tech and services companies.
• Assisted pre-funded and early stage startups and with business funding plans, marketing, & media planning as well as partner & channel development.
Clients include: Software, Casual game, Telecom, eCommerce, Mobile app, Online Education, Legal Services, Big Data companies as well as Non-Profits
Director of Marketing & Communications US / Canada, - The New Zealand Government Dept. of Labour – Wellington NZ (2003 – 2007) Provided labor market trends, research, and analysis on behalf of the New Zealand Dept. of Labour as well as conducted marketing program activities and events to attract skilled migrants and graduate students to key industries/positions with the goal addressing skilled labor shortages. I was able to increase applications for visas by over 250% in first full year. Project complete.
Vice President of Marketing, Communications, & Business Development - Fios Inc. –Portland, OR (1999 – 2003) Co-founder of a legal services company which provided eDiscovery services to ligation teams. I oversaw all brand development, competitive research and marketing activities including naming the company, designing the logo, product managing the corporate and product web sites, and company / product positioning, informational product content, focused media planning and execution. Oversaw all PR / Communications efforts using external agencies. In addition, I developed content (white-papers) and lead generation processes (though events) which resulted in the company being considered the premier provider of eDiscovery services by the second year. Developed various vendor and channel partnerships with major law firms and legal service providers nationwide. We had 7 million in revenue after the first 18 months. Fios developed an eDiscovery SaaS platform and web-based product offering which was the pioneering service and extended into M&A filings. Left to start a new venture in the corporate digital risk space.
Director of Worldwide Sales and Marketing – eWarehouse – Portland Oregon (1996-1998)
Directed all Marketing and Sales efforts worldwide for eWarehouse, a pioneer in eCommerce platforms for digital goods. Evangelized online software and content sales potential to service partners (over 200 signed). eWarehouse provided a secure platform for digital content sales, credit card processing and fraud screening, as well as digital rights management services (DRM). The company was sold
Sr. Director of Product Marketing and Business Development - Portland Software – Portland, OR (1993 – 1996) In charge of Product Marketing, documentation, sales support, and Business Development for a startup specializing in secure digital content encryption tools and commerce services. Initiated and maintained tech / channel partner relationships. Portland Software was a technology startup “Ziplock” was the name of their highly secure digital wrapper technology used in the eCommerce space. Company sold
Program Manager / Product Manager – Lotus Development Corp. – Cambridge MA (1984 – 1993) As a Product Manager, I oversaw product launch for all non-Windows platforms and technology components including third party tool providers and product/documentation localization for the largest software company in the world at that time. Lotus Development was the leading provider of business software programs such as Lotus 1-2-3 and Lotus Notes.
Education: University of Massachusetts, Boston, MA
BA - Economics, minors in Finance & Asian Studies.