Sensitivity: Internal & Restricted

IHAB SORIAL

***** ****** ****, ********** *****, California 92647 714-***-**** adc6fb@r.postjobfree.com www.linkedin.com/in/ihab-sorial

BUSINESS LEADER

Commercial Performance Sales Marketing Operations Human Resources Accomplished executive leader and management consultant with extensive experience driving sales, profitability and growth in the challenging and dynamic airline industry

• A leader with transferable skill set & 25 years of sales experience worldwide with multinational corporations

• Experienced leader focused on sales, profitability and operational integrity while leading organizational & transformational changes

• Moved traditional organizations into further digitalization & maximized ancillary revenues

• Demonstrated skills in recruiting, developing, mentoring and retaining top management-level people; building high-performance teams focused on generating outstanding results Leadership EQ Strategic & Business Planning Revenue Growth and Management Sales & Marketing Strategy Digitalization & Ancillary revenue Customers-Centricity(CRM) CQ Human Resources Management & Development l Executive-Level Recruitment & Mentorship Contingency Planning l Change & Crisis Management l Financial Forecasting & Management International & Cross-Cultural Relations Cost & Budget Control PROFESSIONAL EXPERIENCE

OMAN AIR

Senior Vice President, International Sales (April 2016 - March 2019) Muscat, Oman

• Led worldwide sales with 55 online stations & 538 staff Delivered the Company’s revenue of almost 1.5B USD annually and with a y-o-y growth of 20%

• Successfully maximized network expansion by setting up and opening 6 new destinations (4 of them in a span of 6 months) in less than 3 years

• Challenged the status quo & introduced initiatives to maximize revenues and cut cost companywide which decreased the cost of sale from 4% to 2.2%

• Exceeded both Ecommerce & Ancillary y-o-y revenues by 40%

• Revamped & relaunched the Company’s website (migrated to DX platform) which dramatically improved online penetration from 12% to 16% of Company’s total revenue

• Increased share of voice for the brand by representing the Airline in events & press conferences at a global level

• Spearheaded company rebrand to include but not limited to, brand logo, manual, aircraft interiors, and all touch points including crew uniforms and representation

• Managed the integration of Revenue Plus software to streamline process for enhanced revenue management

• Led the channel shift from traditional segments to quality channels & improved digitalization.

• Ensured improved margins and effectiveness in operations by streamlining closure of GSAs in Philippines, Malaysia & Thailand

• Developed Europe to become the best performing region in the network in terms of revenue versus budget

& versus last year

QATAR AIRWAYS

Vice President Commercial Operations, Indian Subcontinent (2012 – December 2015) Doha, Qatar

• Oversaw a network of 18 destinations/stations. Managed a workforce of 500 employees with 6 senior-level Country managers reporting directly to me

• Recruited, trained, and developed and mentored a team of high-performance personnel to continuously exceed challenging KPI’s

• Successfully launched 3 new stations in Pakistan in a span of 2 weeks and was responsible for the inception of India‘s 13th online station

• Boosted the region’s sales revenue by 14% vs. prior year with the same capacity

• Increased yield on premium revenue by 14% vs. prior year through implementation of comprehensive revenue growth strategies focused on premium and corporate customer Sensitivity: Internal & Restricted

Vice President Commercial Operations, Americas (June 2014 – October 2014; Contract) Washington DC, USA

• Change management & putting the right person in the right place.

• Ensured the effectiveness of teams, simplicity and speed to market

• Led by example and created a culture of transparency, integrity, respect, trust and courage

• Led 10 online gateways in the USA, Canada & South America and constantly aimed to be the No.1 airline with the highest market share in the region

Vice President, Commercial Operations, Africa (2009-2012) Doha Qatar

• Improved profitability and performance of a complex network of 17 destinations / stations throughout Africa, building and leading high-performance regional management team and 300 personnel.

• Implemented short & long-term commercial strategies to achieve strong revenue growth, cost reduction and sustainable profitability

• Increased region’s sales revenue by 49% with a 10% increase in capacity; Premium revenue increased by 62% with a 7% increase in relevant capacity

• Coordinated new route launches in Uganda and Rwanda while increasing flight frequency and volume to Nairobi, Dar-es-Salaam and Algeria

• Part of the Crisis management team which effectively led the teams to deliver uninterrupted continuous operations in Egypt, Tunisia, and Libya throughout Arab Spring demonstrations

• Instilling key basic values thus permeating loyalty also commitment within the team AIR FRANCE KLM

General Manager, South China Sea (The Philippines, Malaysia, & Brunei) (2005-2009) Manila, The Philippines

• Oversaw revenue growth and operational excellence in the 3 countries. Earned an excellent reputation and credibility from the top management and my teams as a leader who can deliver both results and top talent.

• Led one of KLM’s first integrated regions after merger of KLM and Air France to achieve the highest Pre-Tax revenue results in Asia for The Philippines and Malaysia

• Successfully integrated and managed the two teams of personnel with highly different corporate cultures

• Engaged effectively and successfully in high-level negotiations with ASA and national carriers to ensure mutu- ally beneficial collaboration

General Manager, Southeast Asia (2003-2005)

Bangkok, Thailand

• Served as a pivotal of revenue growth for a distribution network including The Philippines, Vietnam, Thailand, and Malaysia

• Recruited, managed, and retained high-talent management teams

• Boosted yearly turnover region-wide to €50 million within 12 months

• Successfully coordinated company’s first merger in Asian region, assuring high levels of profitability Regional Manager, Levant & Iraq (2000-2003)

Damascus, Syria

• Successfully turned around a poor-performing Levant (Syria, Lebanon, Jordan & Iraq) back to profitability after the Alitalia / KLM demerger

• Ensured high levels of revenue growth in Syria, Lebanon, Jordan, and Iraq

• Recruited and mentored new management teams after demerger of Alitalia and KLM

• Forged new partnerships with other airlines to assure continued operations and revenue growth in Levant region after KLM temporarily ceased operations in response to 9/11 events

• Exceeded revenue growth targets, achieving turnover of $40 million and boosting KLM market share

• Successfully built a winning team after the demerger of Alitalia and KLM EDUCATION

Bachelor of Accounting & Business Administration

Alexandria University, Alexandria, Egypt

Management, Marketing & Leadership

American Management Association, New York City, New York, USA

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