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Strategic Communicator & Content Editor Healthcare, Non-Profit, GA

Alexandria, VA
May 11, 2020

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Rickey Elaine Dana

Alexandria, VA ***** 801-***-****

Strategic Communications Director

More than ten years’ progressive experience developing and managing effective communications campaigns.

Results-driven innovator with experience designing and managing communications campaigns that promote and maximize revenue. An experienced writer, adept in AP Style and HTML, and skilled at analyzing industry trends to develop valuable content for newsletters, magazines, and websites. Expertise in creating and implementing effective communications and promotion plans. Skilled project manager and team leader, capable of leading in-house teams and 3rd party vendors in completing projects on time and within budget. Proficient in MS Office, Microsoft Dynamics CRM, iMIS, CMS, and multiple email marketing systems.

Areas of expertise include:

●Strategic Communication Initiatives

●Website Development & Management

●Budget Administration

●Project Management

●Special Event Planning

●Conference Coordination

●Publications Oversight

●Social Media Marketing

Professional Experience


Associate Director of Communications, 2017 to 2019

In collaboration with Vice President of Communications, developed organization’s communications strategies and supervised Communications Manager, Coordinator, and Intern, in the execution of messaging to support key initiatives, including infographics, fact sheets, and monthly patient safety alert product creation. Managed the publishing process and editing of a 76-page quarterly infection prevention magazine with a circulation of 16,000, directing volunteer editorial panel, contributing healthcare partners (CDC, AHRQ, SHEA), and authors in high-quality article preparation. Ensured company brand, copyright, images, and articles were consistent and compliant to drive consistency across internal and external communications. Developed and managed content for website and microsites, and proofed and edited departmental website copy to maintain branding integrity.

●Earned Gold-level MarCom Award for publication excellence.

●Directed communications and promotion efforts for 2018 Annual Conference, including collateral and development of conference newspaper. The conference attracted 270 exhibitors, and more than 5,000 attendees; the highest attended conference in APIC’s history.

●Led rebranding efforts for infection prevention updates.

●Worked closely with special interest groups, administered the publishing RFP process in 2018, achieving a 36% royalty revenue increase for the quarterly magazine.


Communications Manager, 2014 to 2017

Oversaw the creation and implementation of communications campaigns for company, special events, annual conference, and monthly association programs, including marketing brochure designs which led to chapter partner enrollment increase of 10%. Managed $350K+ budget, supervising 3rd party promotions collateral design, printing, and mailing vendors. Created and managed website content layout. Implemented Google Analytics, and project managed a 16-month website redesign from RFP process through design and content migration.

Dana pg. 2

●Edited monthly condominium and planned communities housing issues magazine with a circulation of 3,400. Improved quality and production time by leading the RFP process.

●Planned and coordinated annual conference, directing all communications and marketing strategies to attract and inform the 200 exhibitors and more than 2,000 attendees.

●Changed e-newsletter production to an in-house project, lowering bounce rate from 21% to 8% per issue.


Communications Manager, 2012 to 2014

Worked with the president to develop statements, press releases, brochures, newsletters, and speeches regarding legislation and each client’s mission. Maintained relationships with press and promoted initiatives. Led communication and marketing strategy for clients’ annual conferences, fundraisers, Capitol Hill events, and meetings. Managed redesign and content layout for the company, and multiple client websites and social media accounts. Led database cleanup project for lower bounce rates of daily emails.

●Staffed, coordinated, and managed client’s annual conference and tradeshow with 120 exhibitors and 800 attendees. Administered creation and design of conference material.

●Served as a writer and copy editor for quarterly magazine, circulation of 5,500.

CONTACT 1, INC, Washington, DC

Communications Consultant, 2009 to 2012

Developed and implemented client communications and promotion programs, including social media campaigns, marketing collateral, and event press releases. Collaborated with designers on creating print and tradeshow materials. Managed client website content, implementing Google Analytics, and authoring web style guide.

●Created and supervised written pieces, including Industry blog, quarterly magazine “President’s Letter,” industry trends, and legislation articles, and ghost writing for CEO.

EXPERIUS, Silver Spring, MD

Marketing Coordinator, 2008 to 2009

Administered and organized marketing plan development, design, and implementation, including local and regional press, radio campaigns, and signage. Managed media requests and electronic and direct mail campaigns, ensuring validity of mailing lists.

●Produced and project managed the Western Road Adventures guest experience event. Served as Entertainment Director, coordinating venue, travel logistics, and order of events.

●Organized and led a collaborative team in redesign and construction of multiple websites.


Press Assistant, 2007 to 2008

Provided vital assistance to senator’s office by compiling press briefs, drafting press releases and statements for media outlets, managing daily media calls, and setting up interviews and press conferences. Trained and coached spring semester interns.

Educational Background

Bachelor of Science, Mass Communication

University of Utah, Salt Lake City, Utah

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