Social Media Marketing

Sandra Maeva Makendi Guebediang

**** ********** ***** *********, **, 37240 404-***-****, *************@*****.*** VANDERBILT UNIVERSITY Nashville, TN

Bachelor of Arts Sociology

Bachelor of Science Human and Organizational Development Graduation May 2021 Major GPA: 3.95 Cumulative GPA: 3.70

Honors: Questbridge Scholar (full academic scholarship). AP Scholar with Distinction. Dean’s List (Spring 2018 - Present) WORK EXPERIENCE

Wells Fargo Atlanta, GA Wealth and Investment Management Intern June 2019 -Aug. 2019

• Analyzed and edited investment metrics, created risk and return analysis that increased investment return by 5% while minimizing market risks

• Analyzed client profiles to devise individualized investment strategy utilizing RAPTR and Envision software

• Lead a recruiting initiative that increased under 50 client retainment by 7% ThriveCash Nashville, TN Growth Marketing Associate Dec. 17, 2019 – Present

• Lead all growth marketing imitative at Vanderbilt University

• Reached thousands of students of students via email, social media, physical and campus marketing

• Recruited and onboarded students to the team in order to establish relationships with other student organizations Office of Inclusion and Culture Competence Nashville, TN Marketing Intern February 2019 -Present

• Created a marketing campaign utilizing social media to boost attendance at IICC event by 15%

• Developed a project strategy for events to ensure that projects are completed in time, within budget and scope Events at Vanderbilt Nashville, TN Project Manager Intern May 2018 - August 2018

• Contributed to the completion of 50+ events throughout the fiscal year by collaborating with company staff to create logistical plans based on customer preferences, risks, expenses and forecasting

• Collaborated with customer to prepare project documentation, finances, deliverables and resource allocation

• Designed and developed a detailed project plan to monitor/track and accounted for complete project lifecycle LEADERSHIP AND PROFESSIONAL DEVELOPMENT

J.P Morgan Chase Financial Service Institute Participant March 2019 – Present

• A highly selective program that partners between SEO, INROADS and JP Morgan which will provide in person seminar, mentorship, as well as a 4-week virtual training in personal branding, interview prep., and technical skills- building by SEO Career.

Questbridge Scholars Network Vice-President March 2019 - Present

• Construct programming aimed at fostering a welcoming and supporting environment for low income students attending Vanderbilt

• Worked with Questbridge corporation to allocate $2,000+ to further the mission of the network ASU: Harambee Showcase Chairwomen August 2019 – Present

• Managed more than 200+ participants for the largest African showcase at Vanderbilt University

• Controlled and allocated the $20.000 budget for different sub-committees

• Created sub-committees to maximize the efficiency and delegation of duties

• Created a marketing campaign to increase participation by 20% Adna Bassa Community Advocate November 2012 – Present

• Raised $ 15,000 for the Cameroonian non-profit which provides school supplies to 1,200 poor village students CONFERENCES & SUMMITS

J.P Morgan Chase Sophomore Edge April 2019 - April 2019

• Selected as one of 370 out of an applicant pool of 2,500+ to get training, practice case studies, sales pitch stimulations, interview training as well as exclusive LinkedIn offers and digital hubs BlackRock Find Your Future Forum April 3, 2019

• Selectively chosen out of 1,400+ applicants to participate in a day of activities, professional development and mentoring from senior management

ADDITIONAL EXPERIENCE

Skills: Native Language: English and French; Conversational; Spanish; Microsoft Word, PowerPoint and Excel LinkedIn Licenses and Certification: Google Analytics Essential Training, Google Ads (AdsWords) Essential Training EDUCATION

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