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Marketing Sales

Location:
Wellesley, MA
Posted:
May 10, 2020

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Resume:

Harry E. Merkin

** **** ***** ****

Wellesley, MA 02481

(m) 978-***-****

adc5vq@r.postjobfree.com

SENIOR MARKETING EXECUTIVE

Results-focused with global experience driving revenue growth for technology

solutions in multiple industries including healthcare and manufacturing

Skilled at business strategy formation, market segmentation and plan execution

Experience in high growth businesses with companies from start up to Fortune 10

Excellent results developing both teams and individual staff members

EXPERIENCE:

HEALTHEDGE, Burlington, MA 2015 – present

HealthEdge provides the only integrated financial, administrative and clinical software platform for healthcare payers.

Vice President of Marketing 2016 – present

Responsible for market strategy and tactics including value proposition and differentiation, market segmentation, product marketing, demand generation, marketing communications

Propelled HealthEdge into market leadership position, as cited by Gartner

Contributed 40% of total active sales pipeline from marketing sourced leads

Helped triple revenue in 4 years leading to successful acquisition

Created business development function to identify, nurture and qualify leads

Segmented market for effective targeting and differentiation

Vice President of Product Marketing 2015 – 2016

Responsible for upstream and downstream marketing initiatives including Go To Market, positioning, market segmentation and sales enablement.

EVARIANT, Farmington, CT 2015

Evariant provides a healthcare CRM platform for patient and physician engagement that enables health systems to thrive in the new world of proactive health.

Vice President of Product Marketing

Responsible for strategic marketing initiatives including Go To Market, product launch and business case development.

Introduced product launch processes and communication plans for largest release in company history

Developed and delivered differentiated content to accelerate sales results

Segmented provider market for optimized pipeline and closed opportunities

NAVINET, INC., Boston, MA 2013 – 2014

NaviNet is America’s largest healthcare network community. The company’s flagship multi-payer provider communications platform delivers integrated administrative and clinical information, allowing health plans and providers to succeed in the world of post-reform healthcare.

Senior Director of Product Marketing

Responsible for market requirements, segmentation, positioning and messaging, product launch, go to market strategy and inbound and outbound campaigns for newly developed enterprise healthcare solution.

Delivered tools and programs resulting in significant pipeline development for net new and upsell opportunities

Introduced segmentation, launch and product best practices for business transformation and introduction of first standard product

Developed differentiated messaging and brand presence for enterprise and individual offerings

EXACT SOFTWARE INC, Middleton, MA 2008 – 2012

Exact Software provides enterprise application software and services to small and medium size businesses

across many market segments worldwide. Exact is listed on the Euronext Exchange.

Vice President of Marketing

Responsible for market segmentation, product marketing, pipeline generation, marketing communications and business development. Member of global executive management team.

Turned four years of decreasing revenue to positive in a competitive mature marketplace

Significantly increased lead generation and pipeline development within one year

Re-built marketing team, rationalized multiple product lines, identified market

segments with opportunity and developed differentiated value propositions for new

and existing businesses

Introduced commercial best practices for organizational readiness and effectiveness worldwide

Rationalized third party partner ecosystem with tiered program to generate business

GE FANUC/GE Intelligent Platforms, Foxborough, MA 2002 – 2007

GE Fanuc provides industrial automation software, hardware and services solutions to manufacturers and utilities worldwide. .

Director, Commercial Marketing

Global responsibility for demand generation, brand and positioning, including on-line presence

for $1B division of GE. Managed a team of twenty, budget > $5 million

Increased lead generation yield and pipeline development by 35% three consecutive years

working with direct and indirect sales channels, vertical and large account teams.

Transformed on-line presence to primary sales funnel source and thought leadership portal

Built an Asia-Pacific marketing organization from the ground up – driving rapid growth

Managed GE rebranding for entire division

Additional experience in application development, telecom and database software.

EDUCATION:

BA, Economics, Brandeis University

Courses in Masters in Business Administration, Babson College



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