Harry E. Merkin
Wellesley, MA 02481
SENIOR MARKETING EXECUTIVE
Results-focused with global experience driving revenue growth for technology
solutions in multiple industries including healthcare and manufacturing
Skilled at business strategy formation, market segmentation and plan execution
Experience in high growth businesses with companies from start up to Fortune 10
Excellent results developing both teams and individual staff members
HEALTHEDGE, Burlington, MA 2015 – present
HealthEdge provides the only integrated financial, administrative and clinical software platform for healthcare payers.
Vice President of Marketing 2016 – present
Responsible for market strategy and tactics including value proposition and differentiation, market segmentation, product marketing, demand generation, marketing communications
Propelled HealthEdge into market leadership position, as cited by Gartner
Contributed 40% of total active sales pipeline from marketing sourced leads
Helped triple revenue in 4 years leading to successful acquisition
Created business development function to identify, nurture and qualify leads
Segmented market for effective targeting and differentiation
Vice President of Product Marketing 2015 – 2016
Responsible for upstream and downstream marketing initiatives including Go To Market, positioning, market segmentation and sales enablement.
EVARIANT, Farmington, CT 2015
Evariant provides a healthcare CRM platform for patient and physician engagement that enables health systems to thrive in the new world of proactive health.
Vice President of Product Marketing
Responsible for strategic marketing initiatives including Go To Market, product launch and business case development.
Introduced product launch processes and communication plans for largest release in company history
Developed and delivered differentiated content to accelerate sales results
Segmented provider market for optimized pipeline and closed opportunities
NAVINET, INC., Boston, MA 2013 – 2014
NaviNet is America’s largest healthcare network community. The company’s flagship multi-payer provider communications platform delivers integrated administrative and clinical information, allowing health plans and providers to succeed in the world of post-reform healthcare.
Senior Director of Product Marketing
Responsible for market requirements, segmentation, positioning and messaging, product launch, go to market strategy and inbound and outbound campaigns for newly developed enterprise healthcare solution.
Delivered tools and programs resulting in significant pipeline development for net new and upsell opportunities
Introduced segmentation, launch and product best practices for business transformation and introduction of first standard product
Developed differentiated messaging and brand presence for enterprise and individual offerings
EXACT SOFTWARE INC, Middleton, MA 2008 – 2012
Exact Software provides enterprise application software and services to small and medium size businesses
across many market segments worldwide. Exact is listed on the Euronext Exchange.
Vice President of Marketing
Responsible for market segmentation, product marketing, pipeline generation, marketing communications and business development. Member of global executive management team.
Turned four years of decreasing revenue to positive in a competitive mature marketplace
Significantly increased lead generation and pipeline development within one year
Re-built marketing team, rationalized multiple product lines, identified market
segments with opportunity and developed differentiated value propositions for new
and existing businesses
Introduced commercial best practices for organizational readiness and effectiveness worldwide
Rationalized third party partner ecosystem with tiered program to generate business
GE FANUC/GE Intelligent Platforms, Foxborough, MA 2002 – 2007
GE Fanuc provides industrial automation software, hardware and services solutions to manufacturers and utilities worldwide. .
Director, Commercial Marketing
Global responsibility for demand generation, brand and positioning, including on-line presence
for $1B division of GE. Managed a team of twenty, budget > $5 million
Increased lead generation yield and pipeline development by 35% three consecutive years
working with direct and indirect sales channels, vertical and large account teams.
Transformed on-line presence to primary sales funnel source and thought leadership portal
Built an Asia-Pacific marketing organization from the ground up – driving rapid growth
Managed GE rebranding for entire division
Additional experience in application development, telecom and database software.
BA, Economics, Brandeis University
Courses in Masters in Business Administration, Babson College