David Dolbee Las Vegas, NV 818-***-****

Summary

A skilled, experienced communicator and marketer with experience in internal and external communications, strategic communications, change management, and marketing communications.

Well versed in AP and APA style with significant experience in print, digital media platforms for-profit and non-profit organizations.

Marketing and sales program development, strategy

Content management, HTML coding, information architecture/content modeling, information design, SEO

Content marketing, event planning, radio, television, and print experience

Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display/Referral Marketing

Education

University of Southern California, Los Angeles, CA August 2012 to 2017

Master’s degree in Communications and Marketing Management – Managing Communication, Uses of Communication, Communication Strategy and Change, Communication Attitudes, Values, and Behaviors, Strategic Corporate Communications, Global Marketing Communication, Integrated Marketing Communication Systems, Global Product Marketing

* Communication Research Practicum – Persuasive Communications and Marketing

Illinois Central College, East Peoria, IL September 2011 to 2012

Course work in Journalism, Content Management (Drupal, WordPress, Joomla, Adobe Business Catalyst), Web Programming, Graphic Design, Social Media Management, Accessibility

University of California, Los Angeles, Los Angeles, CA August 1996 to June 1998

Bachelor’s degree in Political Science with minors in Public Policy and History.

Glendale College, Glendale CA August 1993 to May 1997

Associates degree in Administration of Justice 1997

Associates degree in Liberal Arts 1996

Work Experience:

K-Var Corp, MSR Distribution, Arsenal Inc., FIME Group – General Manager/Director of Marketing

March 2019 to April 2020

General Manager over the retail and wholesale companies (K-Var and MSR Distribution)

Marketing Manager over all four companies, specializing in retail, wholesale, manufacturing, and import/export

Raised wholesale and retail profits — month over month and year over year. Retail sales were raised by over 10% while the overall Outdoor Shooting Sports market was in a double-digit downturn. Wholesale sales at the 2020 SHOT Show were increased by over 700% over previous sales records.

Managed and implemented SEO strategy

Analytics – Sales, purchasing behavior, sector and industry analysis, peer to peer analysis

Marketing programs for consumers, retailers, and wholesalers

oEmails campaigns, print advertising, podcasting, social media engagement

(TEK Systems) State Farm, Technical Editor/Writer, Learning and Development

October 2014 to March 2018, August 2018 to May 2019

Trained and coordinated technical editing team ranging from six to 42 Technical Editors/Writers over four-year tenure

Search metrics and tuning

Workflow planning, implementation, and promulgation

Project management

Scaled Agile Framework – SAFe Agile, Scrum Master

Senior Content Manager for 12 knowledge sites, from concept to implementation

Test, evaluate, and make recommendations for new content management systems, procedures, and collaborative tools. Train team members as to features and use.

Process mapping, both in written procedure documents and Visio charts

Liaison between editing team and business partners

Develop team editing and publishing standards

Editing/writing to established standards for knowledge base and self-help content sites

Ensured published documents met standards for plain language and information design (PLAID)

Cheaper Than Dirt, Senior Writer August 2012 to June 2019

Manage team of fulltime and freelance writers

Manage budget — Content, photography, events

Write/rewrite product descriptions

Email campaigns, direct marketing, inbound marketing, social media management

Senior writer/editor of newsletter — Opt-in subscribers grew from 400K in 2012 to over 2.5 million 2018

Corporate communications, communications strategy, WordPress, Outlook

Responsible for managing content including: Setting editorial calendar, editing, proofreading, writing, photography, and optimization of materials for online publication to support inbound and direct marketing efforts

SEO/SEM for website

Analytics

Press releases, social media engagement, and management

Copy editing, proofreading, AP and custom styles

Digital photography, with over 50,000 photos in digital library

(K-Force) Charter Communications Content Management and Marketing January 2014 to October 2014

Content management for Charter Self-Help Support division

Collaborated with Oracle Systems to create two new self-help support websites

SEO/SEM

Analytics

Responsible for managing content including: editing, proofreading, writing, photography and optimization of materials for online publication, marketing, and self-help support sites

Copy editing, proofreading, AP and custom style

Create articles and maintain content on microsite for Mountain State customers

Transition content from Charter.com to a Drupal based system with Charter.net

Remington Outdoor Foundation, Director of Marketing October 2011 to April 2014

Customer relationship management (CRM), inbound-marketing model supported through content and relationships through various NGOs (DU, RMEF, NWTF, NASP etc.)

Develop advertising campaigns for ORM and in conjunction with clients

Responsible for managing all content, editing, proofreading, writing, photography and optimization of materials for online/print publication, social media – Drupal based web platform

Social media distribution, analytics

Process mapping

Project Management

Develop and maximize SEO strategy — Ensure all postings are in compliance with SEO guidelines/goals

Draft, edit and/or publish all press and news releases, corporate communications

Purchase advertising for television, radio, and print mediums

Develop corporate communications strategy and policy, internal memorandum policy

Assist in design, maintenance and updates to the web platform

Represent ORM/ROF at speaking engagements, major events and industry events

Develop and track metrics including sales forecasts and analytics

Petersen’s Hunting Magazine, Executive Editor, Los Angeles, CA (relocated to Peoria, IL, July 2009),

March 2007 to August 2010

Promote brand and advertisers message through print and electronic mediums

Planning for Great Outdoor Festivals (100,000-250,000 attendees, 150-200 vendors), trade shows, and personality appearances for seminars and book signings

Plan editorial layouts; write product reviews; direct photo shoots

Manage editorial budget, 8 staff members

Produce content for online and print features, Drupal based system

Editorial leader of the website, maintenance and design team

Represent franchise at trade shows, media events and elsewhere as needed

Field photography as necessary

Initiate and maintain social media campaigns

Guest host for Petersen’s Hunting Adventure Television

Oversee marketing communications including branding, public relations, advertising, trade shows, seminars and event collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

Anderson School of Business, UCLA, Administrative Asst./Web Editor, Los Angeles, CA,

January 2006 to March 2007

General administrative duties for professors

Editing and proofreading with recommended rewrites to professors before publication of major white papers, articles and documents

Ghostwriter for various professors. Given the professor’s schedule, I was tasked with notes and a general direction. I then created first drafts of major policy papers under direct supervision. These served as draft copies that were then taken over by the publishing professor.

Update and maintain department website. Design, maintain and update professors’ websites – WordPress based system

Create video and audio updates, announcements and lessons

Petersen’s Bowhunting Magazine, Executive Editor, Los Angeles, CA, August 1999 to April 2005

Write and edit, proofread feature articles and columns for print and internet properties

Host - Petersen’s Bowhunting Radio

Great Outdoors Festival — event coordination and planning (four years)

Write copy relating to corporate policy as directed

Develop and manage social media sites, communications

Coordinate and transform the transition of media for print publication to electronic mediums

Manage production from story conception through final printing, storyboards

Interface with staff photographers, approve photos and photographic layouts

Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support

Specialties:

• Accomplished public speaker/presenter, content management specialist, project management, skilled social media communicator, Project Management, Facebook, Twitter, LinkedIn, HootSuite, TweetCaster, Yelp, Pinterest, Google+ blogger, podcasts, SEO, information design

• Proficient with Microsoft Word, Microsoft Office Suite, OneNote, SharePoint, WordPerfect, Visio, QuarkXPress, Photoshop, Excel, Power Point, Outlook, extensive photo library and photography equipment, Adobe Creative Suite, Illustrator, InDesign, InCopy, Fireworks, Dreamweaver, HTML, XHTML, CSS, HTML5, Drupal, WordPress, Joomla, Adobe Business Catalyst, Google Docs, Google Analytics, SAFe Agile, Lean Six SIGMA, Kanban and more.

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