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Sales Manager

Eau Claire, WI
May 11, 2020

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Joe Buttel


Digital Sales & Marketing Leader

Revenue Growth Business Development Client Relations

Professional Summary:

Offering 15+ years of progressive experience and achievement leading and optimizing strategic sales and business development initiatives; strong background in digital sales, data based programmatic sales, OTT, and marketing & advertising.

High-level sales experience that combines effective interpersonal skills and expertise in sales coaching, and marketplace penetration; excel at sparking revenue increases and executing sales strategies.

Solid history of success in digital strategy, advertising sales, and multi-screen marketing; digital space SME with extensive knowledge and experience in auto, education, casino, and travel/tourism industries.

Areas of Expertise:

Sales Management

Digital Solutions

Relationship Building

Marketing & Sales Strategies

Ability to operate remotely

Team Building & Coaching

Full Funnel Auto Solutions

Market Penetration

Lead Generation

Data Analysis

Creative Problem Solving

Professional Experience

Director of Digital Sales -dash a Midwest Family Company

Contracted to assist in start-up digital company for multi-location radio group. Shaped product mix, training offerings, website, go to market strategy and reporting and management solution set.

Digital Sales Manager – Mid North Region 2012 – 2019

Spectrum Reach — Eau Claire, Wisconsin

Hold direct responsibility for driving sales and guiding business development for region covering Michigan, Minnesota, and Wisconsin. Train and mentor new sales leaders while strengthening vision, strategy, and execution of best practices and values for prospecting and developing client relations. Devise and implement effective sales tactics, establish sales objectives, and prepare long-range forecasts. Create and deliver value-based sales proposals and high-level sales presentations.

Key Contributions:

Assumed Dual Role of digital lead and automotive lead during 2015-2016 and drove double digit sales increase

Surpassed double-digit revenue targets over six of last seven years.

Oversaw launch of 12 new products; grew revenues from >$100K in 2012 to $7M+ in 2018.

Achieved highest percentage of digital revenue to total revenue in company (35%).

Involved in transactions from $400/month to contract agreements in excess of $3.5M/year

Local Sales Manager – Eau Claire 2008 – 2012

Spectrum Reach — Eau Claire, Wisconsin

Fully accountable for meeting sales goals, implementing effective sales tactics, and directing local creative services, marketing and research team. Supervised direct sales and inventory management for 40+ networks, nine different marketing zones, and two designated market areas. Held additional responsibility over Advanced Media Sales including; Video On Demand, Digital Platform, and Mobile (SMS). Led training sessions and guided staff on all advanced media opportunities including internet, on-demand, and local origination.

Key Contributions:

Spearheaded sales team that achieved top five performance to budget for six years within region; transformed bottom performing auto office into top three office in region.

Hand-selected to become member of Division Media Innovation Team.

General Sales Manager – WEAU TV - 13 2007

Gray Television — Atlanta, Georgia

Applied entrepreneurial spirit, creative drive, and effective leadership skills to oversee direct sales, staff leadership, budgeting, promotions development, and inventory management. Conducted competitor analysis and positioned company to maximize sales growth and enhance revenues. Ensured Sarbanes-Oxley compliance through tracking and monitoring.

Key Contributions:

Effectively led team that achieved top performance to budget in the entire Gray Broadcasting Group.

Increased internet sales by 180% by developing innovative solutions for complex pain points.

Improved workflows by overseeing conversion of new web-based traffic and CRM system; enhanced efficiency, leveraged technology, and lowered operating costs.

Local Sales Manager – KKTV 11 News 2005 – 2007

Gray Television — Colorado Springs, Colorado

Orchestrated all bottom-line factors for growing sales in support of strategic business objectives; managed local sales staff and internet sales team of CBS affiliate in top 80 market. Accountable for lead generation, marketing, and sales training. Led efforts to negotiate with clients and utilized persuasive selling methods to meet revenue targets. Built and maintained strategic relationships with diverse range of stakeholders to generate effective referral source system beneficial to all parties.

Key Achievements:

Trained and coordinated sales staff that grew local sales by 18% over prior year sales.

Implemented special projects that targeted new and non-traditional advertisers; delivered $200K+ of new business.

Served as Sales Department Lead on 2007 Marketing Plan Project; led to $2.7M in new revenue.

Established new training and strategic targeting for businesses and packaging; directly resulted in tripling internet revenue.

Additional Experience

Local Sales Manager

WEAU TV-13 — Eau Claire, Wisconsin

District Sales Manager – West Central Wisconsin

Pioneer, A Dupont Company — Eau Claire, Wisconsin

Education & Training

Bachelor of Science in Agribusiness, Minor in Finance & Accounting

University of Wisconsin, Platteville — Platteville, Wisconsin

Center For Creative Leadership

Colorado Springs, Colorado

Executive MBA – Ag Institute

Krannert School, Purdue University

Wisconsin Broadcasters Association Leadership Development

University of Wisconsin

Google Analytics - Bootcamp

PCG Automotive Certification

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