Siang (Terence) Chee

#***-*** ***** *** ****, Thornhill, ON L4J7K4 437-***-**** adc58i@r.postjobfree.com https://www.linkedin.com/in/terence-chee SUMMARY

With more than 20 years of work experience, I bring expert eyes gained from having juggled tasks involved with sales, marketing, event management, negotiations, budgeting, planning, analyzing, conflict management, and more recently, recruiting, team building and customer experience design. As a natural self-starter, I have managed to bring brands and products to the market at levels suitable for the brand and cater to the palate of the target audience, while pushing for value-creation and driving growth. With newly acquired skills from the MBA program, I intend to make positive changes to an organization, focusing on identifying bottlenecks and working on work environment and team dynamics. PROFESSIONAL EXPERIENCE

Event Coordinator, Recruitment & Student Services (Project Basis) Schulich School of Business, York University, Toronto, ON Nov 2019

• Led the setup of Experience Schulich (MBA) and York Open House (BBA & iBBA), for the Schulich School of Business, ensuring smooth flow of the event, improving the customer experience for the visitors and providing useful takeaways.

• Recruited and supervised a team of 35 Graduate Ambassadors, as hosts to attend to questions and provide guided tours of the premises, manage booths for the various student services: co-op, internship, to ensure an informative event.

• Provided insights into the application for the MBA and BBA programs at Schulich - leading to 5 confirmed candidates actively signing up and connecting with the recruiting team. Sales Consultant (Part-time)

McLaren Toronto, Toronto, ON Sept – Dec 2018

McLaren Toronto is a division of the Pfaff Automotive Group and is North America’s largest-volume official McLaren dealership. It is a mover of some of McLaren’s iconic models to have rolled out of its production facility in Woking, England.

• Managed the McLaren showroom: conducted tours of facilities, educated visitors on brand and products.

• Analyzed McLaren database and connected with prospects and current owners. Boosted showroom visits by 15% over 3 months through highlighting attractions (i.e. Senna & 600LT models on display) and promotions.

• New car handover of the McLaren Senna (3 units) & 600LT (3 units) – a major highlight for the McLaren brand and dealership, the handing over of the brand’s trump models. Showroom Manager

McLaren Kuala Lumpur, Kuala Lumpur, Malaysia Jul 2013 – Jul 2016 McLaren Kuala Lumpur is part of Sime Darby Motors, a division of Sime Darby Berhad, a company listed on the Kuala Lumpur Stock Exchange. The brand made its debut in the Malaysian market in July 2013, to cater to the growing appetite for high-end sportscars in Malaysia.

• Planned and supervised the setup of the new McLaren KL showroom, standard operating procedures, and backroom processes, operational one month ahead of schedule.

• Showcased the McLaren showroom, boosted foot-traffic and educated on the McLaren brand and products, through hosting high-end brands in our modern showroom – converting 35% of the database from general fans to hot prospects.

• Achieved top sales personnel 3 years in a row, registering 45 new cars, generating revenue of CAD$3.3M, in Years 1 & 2.

• Curated exclusive lifestyle activities to maintain high-level engagement with McLaren owners – McLaren Winter Ball, Pure McLaren driver training at Silverstone Formula 1 Race Circuit, co-brand with high-end brands for exclusive access for owners and other events.

General Manager

Naza Italia Sdn Bhd, Kuala Lumpur, Malaysia

Official importer & distributor for Ferrari and Maserati cars in Malaysia Jan 2009 – May 2012 Naza Italia, a division of the Naza Motor Trading, is the official importer & sole distributor for Ferrari and Maserati cars in Malaysia. Operating the 2nd largest showroom in the world, it achieved the best dealership in the Ferrari Asia Pacific region. Other prominent brands under the Naza umbrella include Ducati, Harley-Davidson, Vespa, Piaggio, Indian Motorcycles, Brabus, Chevrolet, Mazda, Kia and Peugeot franchises.

• Supervised the preparation of the new Ferrari & Maserati Lifestyle Showroom and service centres, operational one week ahead of schedule.

• Led and supervised the performance of the Ferrari & Maserati team, a total of 23 high calibre professionals: sales & marketing team of 8, an after-sales team of 9, and administrative, operations & merchandise staff of 6.

• Increased Ferrari and Maserati sales by 35% and 20% respectively in the second year of operations, and after-sales revenue by 35% (from CAD$1.8M in revenue to CAD$2.43M) and 32% (from CAD$780,000 to CAD$1.03M) respectively in the same corresponding period, surpassing objectives and forecasts, and conquering 3% of the luxury sports car segment.

• Managed the Naza Racing Team in the Ferrari Challenge Trofeo Pirelli series, achieving 2nd place in our first race.

• Organized drives and track & lifestyle events for owners to enhance their driving skills and to fully enjoy the machines – increased Ferrari Owners’ Club of Malaysia membership from 180 in Year 1 to 225 in Year 2.

• Executed “OldskoolCharm” CRM to establish the distinction of official ownership, creating curiosity, envy and the urgency of wanting to belong. Converted 15% of total sales from the parallel imported car sector in the first year.

• Organized the largest Ferrari gathering in Asia Pacific, totalling 144 cars, per the Malaysian Guinness Book of Records. Sales Consultant

Porsche Centre Glenmarie, Kuala Lumpur, Malaysia 2002 – 2008 Porsche Centre Glenmarie, known as Auto Eurokars Sdn Bhd, is the sole distributor of Porsche & Saab vehicles in Malaysia.

• Achieved top sales personnel for 6 years in a row, recording new car sales of over 400 units.

• Instrumental team member and instructor of the Porsche World Roadshows for 2001, 2003, & 2007. Exposure to Porsche and its products led to 15% expanded sales following the roadshows.

• Qualified Train-the-trainer for Porsche factory-organized training, conducted in-house product training for the Porsche Sales team, reducing training costs by CAD$15,000.00 per year.

• Planned and executed driver clinics and drives for owners to improve their driving skills to fully enjoy their machines. EDUCATION

Master of Business Administration (Full Time)

Schulich School of Business, York University, Toronto, ON Jan 2018 – Oct 2019

• Specialization: Strategic Management, Marketing, Customer Experience Design.

• MBA Games 2019 – 1 of 40 members (selected from 300 students) for basketball & volleyball. Placed 2nd overall.

• Schulich Graduate Ambassador – represented Schulich in all MBA marketing & outreach events. Signing 8 new students.

• Schulich Graduate Ambassador Coordinator for Experience Schulich ’19 (open house event & tours). Managed 35 GAs. Case studies: Dicom Transportation Group, Carnival Cruises, Rumi, Steelcase, SkipTheDishes, Canadian Blood Services. ADDITIONAL EXPERIENCE & SKILLS

• Fluent in English and Malay (native); conversational Cantonese, Hokkien, Mandarin, and Hakka.

• Defensive & advanced (track racing) driving instructor with The Instructors and Euroscale (2003-2017), known for their expertise in conducting defensive driving modules, and training on products and personnel skill development.

• Software skills: MS Office, MS Visio, MS Project, Tableau.

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