JOHN J. NAVARATHNAM
• Mob: 009*-**-*******
Dynamic sales and marketing experience of over 18 years including 10 years of managerial in the Construction industry, promoting building material and engineering products to multi million construction project in Sri Lanka with a history of delivering substantial sales growth.
•Strategic thinker adopt at analyzing market opportunities and developing.
•Implementing plans to generate new business.
• Record of efficiently directing sales organizations and maintaining alignment with budget, revenue, and customer satisfaction targets.
•Diligent team leader with proven ability to cultivate effective relationships within all levels of a hierarchy
•Good rapport with major clients and leverage a unique blend of managerial, presentation, international business expertise
Analytical thinking • New Business Development
Strategic Planning • Client Relations
Market Analysis • Coaching and Mentoring
Electro Metal Pressings (Pvt) Ltd. •July 2016 up to date
Low Voltage Panels, Cable Management Systems, Legrand lighting solutions, Allen Bradly Industrial Automation and Diesel Generators.
Assistant Sales Manager
•Set and monitor sales targets •Identify Potential customers and set approach strategies
•Develop strong and long term client relationship •Resolve issues and handle complains quickly and effectively •Supervise the sales executives and ensure deadlines are met
•Negotiate contracts and close agreements.
Millennium Concrete Technologies (pvt) Ltd. •September 2014 to April 2016
A premium manufacturer and distributer of Concrete Admixture products.
•Developing specific plans to ensure revenue •Supporting and Managing the Sales staff •Monitoring and analyzing Market trends •Managing the production of promotional materials •Managing export market• Handling the larger project such as Shangri-La, AVIC, TATA, Destiny, Uma oya, Southern Highway etc., •Working closely with government institutions such as RDA, Irrigation Department & Water Board.
Electro Metal Pressings (pvt) Ltd. • December 2010 to 2012 to January 2014.
Manufacture of wire Nails
Assistant Sales Manager (Wire Nails Devision)
•Developing Sales strategies and setting targets •Maintaining & increasing Sales revenue. •Developing methods and procedures for monitoring work, such as preparation of records of expenditures, progress, forecast reports etc., in order to inform management current status of sales •Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand •Handling Key customers and build long term business relationship to strengthen sales, and increase market awareness •Providing market information to the top management to make appropriate decisions.
●Increased sales by 60%
●Introduced and implemented a key new concept to the organization that enabled competitors outsource products from Electro Metal Pressing.
Ken Tools & Machineries (Pvt) Ltd. •November 2007 – May 2009.
Importers & Distributors of Power tools, Machineries & Hardware products
•Responsible for overall Sales & Administration function •Motivating & driving sales staff to achieve targets •Organizing, coordinating & Monitoring Sales promotions & Trade exhibitions •Mapping of the market and identifying the segment to focus more on business development •Meeting existing and potential customers to keep an update and maintain the relationship •Hold Sales meetings •Monitoring Area Sales managers & field sales representative’s day today work, and attending customer complains •Follow up debtors and conducting debtors meeting •Appointing Distributers, and monitoring existing distributers operations •Handling Key accounts.
●Effectively managed a team of 12 Sales personal including 09 sales Representatives and 03 Area Sales managers.
●Achieved highest sales revenue per month in the Power tool division of Rs. 35 Million.
Mallikarachchi Group of companies •April 2005– November 2007
Importers & Distributers of Sawn Timber & Plywood etc.,
Sales and Product Development Manager
•Responsible for overall sales & Debtors controlling •Handling total operation including Sales, Imports & Distribution function •Corresponding & Visiting overseas suppliers, and developing product according to the need of local market •Meeting existing and potential customers to keep an update and maintain the relationship •Selecting and Implementing right pricing strategies
●Formed a new company in the group and built Sales up to Rs. 25 Million.
●Handled multiple tasks that included Sales, Imports, and Distribution
●Handled Major Accounts such as Maga Engineering, Tudawe Brothers, Sierra, State Engineering Corporation, CECB and etc.,
Puwakaramba Agencies (Pvt) Ltd., • January 2004– April 2005
Importers & distributers of Furniture accessories, building material, Hardware & Sanitary ware etc.,
Assistant Sales Manager
•Managed a team of 7 – 3 Sales representatives and 4 sales Officers •Monitoring & driving the sales team to achieve their targets• Reorganizing, Controlling, Monitoring and training the sales staff •Monitoring Sales, Sales Development and Increase market share •Monitoring Debtors & Debt collection •Visiting existing customers to maintain & build relationship, and adding new accounts to the organization •Identify new Market segmentation.
●Handled Hardware and Building material a product-mix of more than 500 items.
●Increased sales from Rs. 120 Million to Rs. 150 Million.
●Promoted Merbok M.D.F. Multinational brand to the local Market, and contributing 10% Sales revenue from the particular product.
●Handled more than 2500 Hardware outlets Island wide.
●Handled Key Accounts such as Arpico, Singer Furniture, Damro, Unisonic, & Don Carolis etc.,
Mackply Industries (Pvt) Ltd. (Member of Mackwoods group) •April 2000 – December 2003 Manufacture of Plywood sheets & Doors.
Sales Executive /Sales officer
•Responsible for achievement of the sales target set by the company •Collecting payments in time •Demonstrating & presenting the product •providing Market information about Customer, competitors activities etc., to the Marketing Manager •Coordinating promotional events.
●Increased overall Turnover by 40%
●Increased customer base by 30%
SLIM (Sri Lanka Institute of Marketing) PGDIP part qualification (2013/2017)
•Discovering Marketing essentials •Economic and legal impact •Developing effective communication •Managing Sales and Distribution •Driving brand for result
Diploma in English for Professionals, at the NIBM Institute (2010/2011)
Diploma in Marketing at JMC Institute (2002)
•History, Development & Concepts of Marketing •Elements of Marketing Mix. •Product Development •Advertising & Development •Packing, Merchandising & Display •Distribution •Pricing, Selling, Servicing & Case Study.
Competency in working in Windows environment, Microsoft office package, Internet & E-mail.
●G.C.E. Advanced Level (1993) –Three Simple passes (Commerce, Economics & Logic)
●G.C.E. Ordinary Level (1990) – Six Credit passes (Including Mathematic & English)
●Member of college volleyball team.
●Member of Lions club (swimming).
Date of Birth : 1973/08/13 (Age: 46 Years)
Civil Status : Married
Nationality : Sri Lankan
Language skills : Spoken & writing of English
I hereby declare that all the details given above are true to the best of my knowledge and belief.