Marketing Coordinator

ELENA RODRIGUEZ

*** ******* ******, *** *********, CA • 787-***-**** • adc4jx@r.postjobfree.com

Graduate with experience in marketing for corporations and start-ups. A highly collaborative team-member with a focus on driving projects to completion in a timely and efficient manner. Passionate about helping teams achieve their goals through compelling marketing campaigns.

EXPERIENCE

Blue Shield of California Oakland, California

Marketing Management Associate October 2019- March 2020

Designed and implemented go to market strategy for production of B2B online software

Developed marketing materials and ensured successful deployment

Led external trainings to drive market adaption of the tool

Created training materials including user guides and video tutorials for a wide audience to learn how to navigate our software

Analyzed data to ensure high quality user experience of online software

Accessed market readiness by conducting User Acceptance Testing and Quality Assurance

Developed group-specific enrollment microsites using Blue Shield’s digital solution platform

Managed small business account and its client’s open enrollment requests

Created surveys to collect feedback

Knonap, LLC Washington, DC

Marketing Intern August 2017- December 2017

Key collaborator in developing the firm’s marketing strategy to align with company business goals

Conducted market analysis to develop and execute social media strategy

Led in-person marketing efforts

Established strong social media presence on Instagram and Facebook, increased customer engagement by 15% over 4 months, increased lead generation by 12%

Initiated an innovative photographic marketing campaign to establish project coordination

Primary content manager and editor for all social media channels

Almacenes Fernández San Juan, Puerto Rico

Sales Associate May 2016 – August 2016

Created Facebook posts that advertised the business’ products which increased the number of followers the store’s page had

Exhibited superior customer relation skills through interpersonal conversations to best assist and satisfy the customer

Dupont Underground Washington, DC

Volunteer March 2016 – May 2016

Volunteered to clean the old underground tunnel in DC so it could become a contemporary art space and cultural organization

Promoted the organization on campus and persuaded multiple students to volunteer

Red Cross Association San Juan, Puerto Rico

President (2015) August 2011- May 2015

Coordinated events, such as blood drives, beach cleanings and fundraisers

Participated in coordination of hurricane relief events

Led visits for kids with disabilities at the metropolitan area’s Children’s Hospital

EDUCATION

The George Washington University Washington, DC

BBA; Marketing May 2019

Minor: Art History

SKILLS/ACTIVITIES

Technical: MS Word, Excel and PowerPoint, Social Media (Facebook, Instagram, Twitter)

Languages: Spanish (fluent); English (fluent); Italian (beginner)

Member, The Business of Fashion Club, 2015-2016, The Catholic University of America (CUA) Member

The George Washington University Fashion Business Association, GWU 2018-2019

Interests include; Travel, Hiked El Camino de Santiago, Photography, Technology

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