TECHNICAL SKILLS:

Microsoft Office

PowerPoint

Photoshop

InDesign

Magento Platform

Art Direction

Photography

Creative Direction

Graphic Design

Typography

Concept Development

SUMMARY

Motivated and innovative brand strategist who enjoys creating brand/marketing strategies to help companies a take brand- savvy approach to their websites, brochures, products, digital and print advertising, while editing visual messages and images to gain more exposure to increase their sales, visibility, and brand awareness. Successful record of leading teams through inspiration and high expectations. Superior communication, presentation, and interpersonal skills. Keen understanding of the latest creative trends as well as new technologies. Proven success with forging trusted relationships with key stakeholders, as well as a team of personnel, with a proactive and process improvement mindset.

CORE STRENGTHS

C- Level Communication

Strategic Planning

Ecommerce

Visual Merchandising

Staff Training & Development

Organizational Skills

Marketing & Brand Communications

Creative Processes & Techniques

Operational & Project Management

EXPERIENCE

Swarovski North America Ltd. Rhode Island May 2019 – Present

Swarovski creates a more sparkling world with its precision- cut crystals with an endless drive for creativity and innovation.

TRADE MARKETING MANAGER, CORPORATE GIFTS

Responsible for orchestrating the implementation of market activation plans to drive brand awareness, consideration, purchase and re- purchase in a B2B corporate gifting environment. This includes formulating market requirements, proposing and implementing the market activation plans and providing feedback to stakeholders. Work with senior leadership teams from marketing, sales, and product sourcing and development to conceive, frame, and articulate compelling value propositions and to develop content in support of product offerings. Think strategically and translate market and industry trends, into practical product positioning, collateral, and effective marketing execution.

Key Accomplishments:

• Develop product positioning and messaging that differentiates 3 product pillars – Signature Collection, White Collection and Tailor- Made Solutions

• Implemented new process for e-blast and Linked- In campaigns to existing customers and NBD.

• Create a variety of content types including collateral, white papers, presentations, etc. to fuel sales and marketing success.

• Lead the development of creative and digital initiatives in concert with e-commerce and sales leaders to help convert prospects, attract new customers, and to engage a large and diverse customer base.

• Serve as a client expert for marketing and communications efforts - understanding client segments, profiles, and motivators.

• Critical thinker and strong problem- solving acumen, instinct, and experience with highly matrixed cross- functional environments.

• Develop marketing plans with key customers such as; product launches, special events, trade shows and POS promotions to influence and drive sales.

• Forecast and manage the Corporate Gift segment budget to support customers with marketing programs to promote the sell- in and sell- out.

• Produce impactful and influential marketing campaigns through insights, trends and storytelling.

• Strategize with stakeholders to drive the future of a dedicated e- commerce platform for Corporate Gifts.

Alex and Ani Rhode Island August 2016 – September 2018

Alex and Ani is an American retailer/producer of meaningful, eco- conscious jewelry & accessories.

SR. MANAGER VISUAL MERCHANDISING, COMMUNICATIONS & DEVELOPMENT

Oversaw visual merchandising strategies for all Alex and Ani retail and partner locations in alignment with company vision. Enhanced department and organization reputation by exploring opportunities to add value to company vision, including developing display designs, assessing consumer trends, creating pricing concepts, networking with suppliers, maximizing the space of the retail locations, and collaborating with upper management. Implement creative vision by developing and executing merchandise planning strategies to maximize sales and profitability. Drive the customer experience from a merchandise presentation perspective by translating corporate directives, business plans, and strategies into a sales driven environment.

Key Accomplishments:

• Developed and launched a “Visual Merchandising Standards & Guidelines” program resulting in streamlined and improved quality results of window displays, store designs, and displays.

• Trained field leaders by providing comprehensive tools to address the technical aspects of implementing the brand’s personality through visual supports and enhanced merchandising strategies.

• Defined, created and implemented mix media presentations including video, training materials and scripts to educate store teams on proper visual merchandising execution.

• Devised concepts and strategies to improve the brand through collaboration with store planning and construction, merchandising, and store operations teams when launching new store openings.

Reed & Barton Corporation Massachusetts August 2000 - August 2016

One of the country’s foremost marketers of fine tableware and giftware.

DIRECTOR, BRAND & WEB DEVELOPMENT 2011 - 2016

Revitalized the creative vision, mission, goals, and strategies for the brand by analyzing brand positioning in the market, measuring performance of marketing campaigns, monitoring market trends, and developing new growth strategies. Formulated a comprehensive business plan and strategy that utilized creative marketing strategies in the digital space, at trade shows, and in showrooms. Oriented, trained, and coached employees on a new internal web development team, as well as designers, fixture manufacturers, and contractors. Art directed photo shoots through appealing and purposeful directing and styling. Advocated for the brand by utilizing expertise of design strategy and building brand experiences by serving as the Brand Ambassador to educate new customers and market places. Fostered a collaborative approach between designers, fixture manufacturers, and contractors by providing creative direction that is relevant to the consumer and appropriate for product displays.

Key Accomplishments:

• Recognized as the “Most Innovative Site of the Year” at the 2012 Magento Imagine Conference.

• Engineered and executed a best- in- class e-commerce solution for both B2C and B2B channels that provided attractive and informative access to the full product assortment via a series of lifestyle presentations and enhanced navigation – while ensuring a user- friendly experience.

• Increased B2C business from $280,000 to $1.6M in three years.

• Boosted annual sales of engraved goods by 79% by envisioning and orchestrating an innovative custom engraving function for customers.

• Strengthened the quality of showrooms in New York, Atlanta, and Dallas by directing, overseeing, and producing the entire visual merchandising process.

• Executed a multi- year rebranding effort to include: new brand guidelines, new packaging, and a cost- effective transition plan for existing inventory in legacy packaging.

MANAGER, SALES PROMOTION, PUBLIC RELATIONS & BRIDAL SERVICES 2000 – 2011

Developed and coordinated brand strategies for outlet stores, showrooms, and trade shows by utilizing best practices for promotion. Created a positive image of the company’s brand by identifying audiences, designing public relations strategies, promoting the company’s brand, and leveraging excellent communication and writing skills to substantially increase public awareness. Publicized the company to trade and consumer publications and local media by serving as the spokesperson.

Key Accomplishments:

• Increased sales by developing the capacity of sales staff by educating them on how to best design floor plans, consumer- friendly fixture placement, and cross merchandising strategies.

• Conceptualized and launched a new, upscale outlet store better representing the company and aligned to their brand.

• Cultivated and maintained strong relationships with editors resulting in increased product placement in trade and shelter publications.

UnitedHealthcare of New England, Inc. Rhode Island November 1995 - August 2000

One of the largest healthcare providers in America offering health insurance plans to meet the needs of individuals and employers

MANAGER, COMMUNICATIONS & PUBLIC RELATIONS

Crafted a positive image of the brand and influenced community openings by regulating the use of a

$4M budget for printed material, commercial advertising, and public relations. Created appealing graphics for sales collateral, member packets, and presentation materials. Developed and administered all communication efforts in support of the organization’s strategic plan including the preparation of key messages, position statements, communication strategies, and serving as the spokesperson alongside the CEO and CMO. Regulated all public relations, community relations, charitable contributions, corporate communication policy, and graphic standard compliance for all mass communications.

Key Accomplishments:

• Designed innovative graphics for sales collateral, member packets and presentation materials.

• Designer and acting editor of 3 newsletters to key constituents: Broker News – broker community, Health Trends – employer community and Connections – physician community.

• Served as the authority on corporate communication policy and graphic standard compliance for all mass communications.

• Directly managed all public relations, community relations and charitable contributions.

• Prepared key messages, position statements and communication strategies to avert and/or offset rumors and misstatements while emphasizing the positive role the Company played within the community.

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