Digital Marketing Social Media

Brock Sanders

**** **** *********** **.

Phoenix, AZ 85002

adc3zw@r.postjobfree.com

www.linkedin.com/in/brock-sanders-b804959a

SUMMARY OF PROFESSIONAL QUALIFICATIONS

Google AdWords Search, Display, Video, Mobile and Shopping Certified

Certified in Google Analytics, DoubleClick and Webmaster Tools

Facebook Ads and ComScore Buying

HTML5/CSS/JavaScript/Hubspot

Bing Ads Certified

Digital Marketing Manager

Obasa Hospitality Inc-Phoenix AZ November 2018- March 2020

-Conceptualized, managed and strategically implemented digital marketing campaigns for hotels across 17 direct/social and remarketing platforms, increasing direct revenue from $3,000/month to over $160,000/month.

-Responsible for the total digital fingerprint for four separate brands and products under the Obasa corporate banner. Including four separate Websites, Facebook, Instagram, Twitter, LinkedIn and Reputation Management accounts. Increasing Brand engagement by over 5000% from 75 to 13,750 engagements /day.

-Managed the Meta Search and remarketing for the 56,000+ hotels in Obasa’s global inventory. Increasing total daily revenue, while improving Return On Ad Spend (ROAS) to a 12 to 1 ratio.

-Managed the implementation of four direct Integrations with Google saving the company approx. $600,000 in third party integration fees per year and securing client data for remarketing directly from Google.

-Managed a multi-diciplined digital marketing team consisting of Copy Writers, Developers and Graphic Design Artists.

SEM/SEO/Social Media

Akorbi Inc.-Dallas TX (Remote, Contract Position) February 2017-November 2018

-Responsible for Build, Maintenance, and Search Engine Optimization of all web properties and online platforms (27 in all).

-Performed regular optimizations to improve QS for large sets of keywords on AdWords, seeing consistent improvements in QS (from 3 to 7+), CTR (200% improvement) and CPV (decreased by 30%). Achieved positive ROI of 2.4 to 1.

-Optimized Main site to show on page one of Google Search for top 5 key word phrases.

-Created, deployed and provided maintenance for a 15,000 member e-mail list This increased the responses from the monthly e-mail blasts from 4 percent to 15 percent and increased subscriptions to the e-mail list service.

-Constructed goals, funnels, conversion code, analytics, and tracking metrics to ensure that all e-marketing spends could be measured for ROI.

Ecommerce Consultant/Project Manager

USA Dawgs Inc-Las Vegas NV (Contract Position) October 2016-February 2017

* Consultant and Digital Project Manager contracted to capture Cyber-Monday and Online holiday traffic.

-Built Google AdWords Shopping campaign with a monthly spend of $60,000 per month for ppc spend

-Maintained Data Feed for shopping Campaign encompassing 4000+ products and variant

-Ran various online flash deal daily sale.

-Built and maintained all Search, Display and You-Tube Video efforts.

Google AdWords Sr. Campaign Strategist February 2013-October 2016

Revana (Exclusive Google AdWords Support)-Tempe AZ

-Strategically marketed, built, managed, and optimized Search, Display, Video, Shopping, and Remarketing campaigns for a Top Level MCC containing over $12 million in annual advertising budgets.

-Experienced with the entire lifecycle of a PPC campaign from identifying client goals, developing a strategy, building and implementation, early optimization, to mature account maintenance.

-Optimized all aspects of client AdWords Campaigns including, but not limited to, budget settings, keyword bidding and analysis, geo-targeting, and ad scheduling.

-Implemented Google Analytics with relevant segmentation ( Ecommerce tracking, event tracking, goal set-up, Google API, Google measurement protocol) to track landing pages and mobile apps.

-Performed conversion optimization and conversion funnel analysis.

- Turned client’s goals into benchmarks and Key Performance Indicators (KPI’s), with the ability to analyze and show consistent improvement to clients.

-Consistently finished sales cycles in top 5% of sales force using Needs-Based and Metric-Based sales techniques.

-Handled all team escalated calls and attempted to resolve them at lowest possible level.

Field Manager

Work For Progress (WFP)-Raleigh, NC June 2012-December 2012

-Managed and trained 10 teams of up to 15 canvassers each, focusing on voter registration among targeted populations.

-Team finished voter registration drive having registered over 11,500 new voters (highest output in the State among WFP teams).

-Oversaw site management for team. Opening over 25 new voter registration/canvassing sites in Wake and Durham counties.

Certified Training

Google AdWords Search Google AdWords Mobile

Google AdWords Display Google AdWords Video

Google Adawords Shopping Bing Ads Platform

Google Analytics IQ Facebook Ads

Military Experience

United States Navy - Hospital Corpsman May 1988-November 1992

-Two Meritorious Unit Citations (Support of Operation Desert Shield)

-National Defense Medal (Support of Operation Desert Storm)

*Trained in Combat and Emergency Medicine

* Minor Surgical Techniques.

*Medical Terminology, Anatomy and Physiology, Aseptic Technique.

*Phlebotomy, Ultrasound, EKG, X-Ray, ECG

Education

John Jay College of Criminal Justice September 1986-May 1988

Degree Courses in Behavioral Science - 3.85 GPA/96 credits

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