ELIZABETH MCKEGNEY

Graduate, Aspiring Marketing Specialist

CONTACT

559-***-**** adc2z1@r.postjobfree.com https://www.linkedin.com/in/elizabeth-mckegney/ PROFILE

Alumni of Saint Mary’s College of

California with a B.S. in Business

Administration and concentrations in

Global Business and Marketing.

Results-driven problem solver with four

years of collegiate experience

developing and executing multiple

business operations and marketing

projects.

Self-starter with varying background

including product marketing and

customer service. A passionate customer

satisfaction advocate and inspiring team

builder.

Actively looking to enhance my

marketing skills in brand promotion and

clientele expansion.

SKILLS

• Problem Solving

• Organization

• Strategic Planning

• Project Management

• Content Creation

• Marketing Analytics

• Market Research

• Customer Service

• Time Management

MEDIA & PROGRAMS

• Social Media: YouTube, Instagram,

Facebook, Snapchat, Line, WhatsApp,

LinkedIn

• Technologies: PC Programs

• Google Apps: Gmail, Calendar, Drive,

Hangouts, Sheets, Forms, Slides

• Software: EXCEL QM, EXCEL, MSWord,

PowerPoint, Dropbox, Adobe Creative

Suite, Cosential, Salesforce

EDUCATION

SAINT MARYS COLLEGE OF CALIFORNIA

Moraga, California

BS, Business Administration with honors

AKITA INTERNATIONAL UNIVERSITY

Akita, Japan

Fall 2017, Semester Abroad

PROJECTS

Global Marketing, Moraga, CA Spring 2018

CREAM

Constructed regional analysis of EU

Chose a client company that was not yet operating in the EU and developed a strategy for market entry followed by a ten-year plan for investing in the region. Applied Marketing Research, Moraga, CA Fall 2018

Vallejo Performing Arts Theater

Active member of the Product & Branding Strategy team head of analyzing and identifying product depth and mix

Identified four target market zones for collecting market research using quota sampling and distributed surveys within zone; analyzed survey data and created charts using SPSS.

EXPERIENCE

Assistant Marketing Coordinator, San Francisco, CA Dec 2019-Apr 2020 Skanska USA Building

Participating in national marketing efforts, including providing regional information for national activities and aiding other offices.

Organizing and managing the proposal process to ensure deadlines are met.

*Responsibilities include those listed within internship description below Marketing Intern, San Francisco, CA Oct 2019-Dec 2019 Skanska USA Building

Producing internal and external communication materials.

Updating and maintaining the project and resume database.

Preparing proposals, qualifications packages and presentations for prospective clients.

Shift Lead, Lafayette, CA Oct 2018-Oct 2019

Coffee Shop

Document and report on-site inventory and cash deposits.

Manage staff to ensure upkeep of company codes and regulations.

Improved quality of customer service resulting in 16% sales increase in one year. Operations Consultant, Team Lead, Moraga, CA Feb 2018-May 2018 Saint Mary’s College of California

Created operations strategy implementing queuing models and supply chain management.

Reduced time spent in the que by 34%.

LEADERSHIP & ASSOCIATIONS

Beta Gamma Sigma, Academic Honor Society May 2018-Present Member, Saint Mary’s College of California

Alpha Mu Alpha, Honor Society May 2018-May 2019

Member, Saint Mary’s College of California

American Marketing Association, Collegiate Chapter May 2018-May 2019 VP of Programs, Saint Mary’s College of California

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