Digital Marketing

SANJANA GUPTA

www.linkedin.com/in/guptasanjana

928-***-**** ****************@*****.***

PROFESSIONAL SUMMARY

Digital Marketing Professional with over 8 years of experience in social media, email, search, print, automation and display marketing. I have experience working with advanced excel, SQL, Tableau and Salesforce. With my experience in B2B and B2C marketing along with lead generation since 2014, I have been able to strategize and execute marketing automation campaigns for numerous non profit organizations. My knowledge of data architecture and modeling (conceptual, logical and physical) help me excel as a marketing analyst and strategist. EDUCATION

HARVARD BUSINESS SCHOOL ONLINE December 2018

CORe – Credential of Readiness

Relevant Coursework: Financial Accounting, Economics for Managers, Business Analytics CALIFORNIA STATE UNIVERSITY, FULLERTON December 2016 Bachelor of Arts- Business Administration

Concentrations: Information Systems, Marketing and Entertainment and Tourism Management Relevant Coursework: Marketing Information Technology, Data Mining for Managers, Systems and Database Management TECHNICAL SKILLS

Business Intelligence Tools: Tableau, QlikView, Advanced Microsoft Excel, SAS, SPSS CRM: Salesforce

Programming Languages: C++, R, SQL, HTML

Tools: Adobe Marketing Cloud, Adobe Creative Suite, Google AdWords, Google Analytics, Search Engine Optimization, SDLC, Agile Methodology, E-R Modeling, Data Flow Diagrams, User Interface Design Model, UML, Marketo, Hootsuite

Certified: Adobe Campaign Classic Business Practitioner PROFESSIONAL EXPERIENCE

Adobe, San Jose, CA

Campaign Consultant (Contract) June 2019 – Present

- Accountable for delivery of multiple teams for analysis, design, testing and implementation of Adobe products to deliver core offerings

- Support global marketing operations with Adobe’s email marketing strategy

- Collaborate with team across the globe to develop and execute project timelines

- Structure end to end solutions from pre-concept to the delivery stage of the project to ensure the deliverable meets client expectations

- Managing stakeholder expectations and present solutions for key business asks

- Leading end to end execution of B2C and B2B marketing operations team

- Sending the right offers/products to our valued customers through multiple channels Marketing Consultant, Orange County, CA

Freelance June 2014 – Present

- Strategize and execute digital marketing initiatives for non- profit organizations and special events

- Organized a charity gala with a Celebrity guest from India raising over $100,000 for multiple projects in rural India

- B2B Marketing for Non-profit organizations to obtain sponsorships and partnerships

- Generated leads for organizations based on market research

- Increased social media visibility

- Developed customer lifecycle and nurturing campaigns

- Mentored Cal Cricket Club at UC Berkeley with their marketing and sponsorship strategy to generate over $3000 in sponsorships to play for the American College Cricket League Nationals

- Collaborated with teams across the globe to develop product messaging and execute email and social media campaigns to raise awareness and funds

- Implemented internal and external communication strategy for BollyX – The Bollywood Dance Workout post their feature on ABC’s Shark Tank

ABBYY USA, Milpitas,CA

Demand Generation Manager December 2018 – June 2019

- Worked closely with the product marketing, sales and customer enablement teams to develop appropriate messaging

- Determined which trade shows and events to attend and manage team presence

- Created automated campaigns for enterprise accounts and nurturing strategy

- Executed marketing automation campaigns

- Developed content for social media posts

Paciolan, Irvine, CA

Digital Marketing Specialist, FanOne Marketing Services April 2017 – December 2018

- Strategized and developed automated email marketing campaigns for clients such as A/B testing

- Provided on-site and virtual training on Adobe Campaign

- Created automated reporting summarize user activity on a per client basis

- Led the Personalized URL Hub project for college athletics

- Collaborated with partners to develop marketing strategy

- Developed standardized process team onboarding and client trainings The Resort at Pelican Hill, Newport Beach, CA

Activities Reservations Specialist April 2015 –April 2017

- Executed all inquiries and process all bookings for Dining, Spa and Golf

- Assisted the team to reduce the number of abandoned calls

- Developed dashboards using Tableau to demonstrate progress over the past year and conduct monthly performance comparisons

Irvine Scientific, Santa Ana, CA

Marketing Intern September 2016 – November 2016

- Assisted with market research for products and determine potential for products in a new market

- Collaborated with Project Managers to analyze the market

- Conducted a competitive product analysis using QlikView and Microsoft Excel

- Developed dashboards using Tableau to demonstrate market research pattern ACTIVITES

CSUF South Asian Student Association

Founder President May 2014 – May 2016

- Developed a strong marketing strategy to obtain funding and organize events with the executive board to obtain a strong membership using Google Analytics

- Led a team of eight in successfully hosting a holiday event with an attendance of over 300 members and 15 volunteers

- Established a mentorship program to provide assistance and governance to international students by using existing data and conducting a survey

- Obtained a $1500 sponsorship from Verizon based on the marketing campaigns and data collected from various events

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