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David Flores

** ** ***** ******* *** D17, Miami, FL 33169

adc2r0@r.postjobfree.com • 305-***-****

Area Sales Manager

Over 15 years of success in penetrating new markets and expanding market share for Food & Beverage brands.

Negotiated partnerships with major retail corporations and diversified distribution network channels. Drove continuous improvement of regional sales, marketing, and distribution strategies. Developed top-performing teams of up to 80 sales personnel with strong engagement and morale.

— Areas of Key Emphasis —

• Regional Sales

Management

• Salesforce Leadership

• Market Analysis & Growth

• Market Launch Strategy

• Distribution Network

Growth

• Sales Planning &

Forecasting

• Accounts Management

• Inside & Outside Sales

Expert

• Negotiations & Closing

Professional Experience

Area Manager SAS Sales and Marketing, Miami, FL 2018 – 2023 Planned and executed market penetration and market share growth strategies for organic coffee, Kombucha, and CBD beverage brands across an area encompassing the wider Florida region. Key Accomplishments:

Established distribution network channels and generated sales 50 % over quotes by forming partnerships with Publix Whole Foods, The Fresh Markets, 7-Eleven, and 110 other new accounts.

Overhauled supply chain models to streamline logistics and maximize sales potential.

Strengthened competitive advantage and brand awareness through strategic pricing and marketing initiatives.

Business Development Manager Iberia Foods, Miami, FL 2016 – 2017 Directed business development efforts on a nationwide scale for a portfolio of Hispanic food and beverage products – built relationships with new retail accounts and managed existing partnerships within the distribution network.

Key Accomplishments:

Gained access to new markets through strategic partnership with 7-Eleven, leading to strong sales growth.

Interpreted sales data and consumer insights to ensure full availability of key product categories and advance incremental revenue growth.

David Flores – Page Two

Area Manager Purple Beverage, Inc., Fort Lauderdale, FL 2007 – 2016 Proactively prospected and engaged key decision-makers within the retail sector to establish lasting relationships and build a regional distribution network for a range of healthy anti-oxidant beverages. Key Accomplishments:

Delivered high-impact presentations and captured distribution deals with Health Food Stores, Whole Foods, Publix, Winn Dixie, Sedano’s, and multiple gyms.

Entered new local markets across Florida and increased annual sales from $1M to $10M. Sales Manager DCI-Miami, Inc., Miami, FL 2005 – 2007 Developed and implemented account management and distribution channel strategies to consistently achieve annual market share growth, sales, and client retention targets for a portfolio of beer products (Carib Lager, Malta Carib, Royal Extra Stout, and Shandy Carib) across Southeastern Florida from West Palm Beach to Key West.

Key Accomplishments:

Trained and empowered 80 sales distribution representatives, resulting in superior performance, product knowledge, and merchandising standards.

Expanded brand awareness and products’ name recognition through the planning and execution of a wide range of local marketing initiatives and major events.

Drove continuous improvement of sales results and distribution networks by partnering with senior executives and optimizing pricing, promotion, and market strategies. Additional Experience:

Sales Associate, P&G Millstone Coffee, Miami, FL – Managed relations with Wal-Mart, Publix, Winn Dixie, and Albertson’s and spearheaded regional sales initiatives. Area Manager, Nantucket Nectars, New York – Generated 50% annual sales growth and coordinated sales force operations.

Education & Credentials

Business Administration

New York University, New York

Language Proficiencies: Bilingual (English & Spanish)

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