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Ashish Sane

E-mail: adc28f@r.postjobfree.com

Contact: +91-883*******, +91-914*******

Professional Experience

Work Experience:

Overall 5 years of Digital marketing of which 3+ yrs of experience in SEO & 1.5 yrs of experience in PPC. Have worked on Search & Shopping campaigns. Google AdWords Certified & have basic tagging experience with Google tag manager.

Futurism Technologies - Sr. IMBC Executive - Oct’18 to Jan’20. Role: Job role involves performing end to end SEO & PPC operations for client’s website. Creation, management & reporting of PPC campaigns. Creation of monthly reports, addressing client’s queries via email. Co-ordination with development & design team for advertising operations.

DNA Response - Digital Advertising Specialist - Jun’17 to Aug’18. Role: The job role involves creation & optimization of campaign on Amazon platforms. Working on Amazon sponsored product ads, headline ads. Use of PowerBI tool for reporting.

RankUno Interactive - Sr.SEO Analyst – July’15 to May’17. Role: The job role involves performing technical analysis, design & navigation recommendation, landing page recommendation, client interaction via email to address client concerns.

• Creation, management & optimization of campaigns under Search & Shopping network.

• Search query report analysis, geo location-based targeting, ad scheduling & more.

• Bid management at item id level, brand level & other custom labels as define in data feed.

• Shopping campaign creation, management and optimization.

• Campaign upgradation as per promotion calendar & reporting. Gaffis Technologies - SEO Executive – Feb’14 to May’15. Role: The job role involves on-page & off-page optimization of client’s website, perform technical analysis & share recommendation from design & navigation point of view, site audit & reporting. Website tags management & tracking using GTM.

Project Name: Gluten Free Products

Optimization: On-page optimization & Campaign Management Description: Glutenfreepalace.com deals with variety of Gluten free Products, Gift Baskets, toys

& more. The website targets USA & Canada and is a well-known brand in Gluten Free Products industry.

Responsibilities: Campaign setup & management to improve sales performance. Co-ordinating with web designers for campaign promotion activities. Action plan creation, campaign optimization as per goals.

PPC Activities: Daily sales tracking & reporting. Shopping feed optimization, Campaign management, Landing page optimization, Geo location targeting, campaign promotion as per promotion plan, search term analysis and optimization accordingly, shipping area wise optimization to improve ROAS of the campaign, content recommendation and more.

SEO Activities: On-page optimization of category, subcategory & product pages. Identifying best performing items & optimizing them. Optimization of priority pages on basis of promotion calendar.

Projects

Project Name: Yo-zuri.com

Target Area: USA

Optimization: On-page & Off-page optimization.

Description: The site deals with fishing lures & tackles targeting USA fishing accessories market. Yo-zuri is one of the major fishing accessories brand is USA market. It has huge collection of fishing goods along with tips and it also serves as platform for fishing sports lover to explore the world of fishing.

Responsibilities: Analysis of website, finding new targeted traffic prospects, optimizing keywords & generating reports for website optimization. Activities: Tracking competitor’s, daily analysis of traffic using Google analytics & daily analysis of website indexing data from webmaster tool. Optimizing keywords, creating title & meta tags for complete on-page seo. Working on off-page activities to get the keywords ranked as soon as possible.

Projects

Project Name: SPS Ideal Solutions

Optimization: On-page optimization & Campaign Management Description: SPS Ideal Solutions deals with a range of material handling equipment like coil racks, industrial shipping racks & more. Business goals is to get as many leads as possible for the website via performing SEO operations. Responsibilities: Performing end to end SEO operations, tracking keyword performance, tracking leads & content promotion on blog & social media platforms. Tracking blog performance

& optimizing content for featured snippet.

SEO Activities: On-page & Off page optimization of category, subcategory pages. Content optimization of blog pages for featured snippet. Analysing competitor’s website & sharing website optimization recommendation. Tracking website leads & landing page optimization.

SEO:

Activities performed for optimization includes both On-page & Off-page optimization as mentioned below:

• Article creation and submission

• Blog creation, updation & optimization.

• Forum discussion

• Rank report, traffic analysis, keyword research

• Google analytics, search console analysis

• Social media activity on Facebook, Twitter etc.

• Power point Presentations & Video Promotion

• Creation of custom reports in Google analytics

• Content Recommendation & optimization for featured snippet.

• Title, Description, page speed optimization & other onsite activities.

• Page scroll tracking, AdWords & Analytics code setup & management using GTM. PPC:

Worked on Google AdWords search & shopping campaigns & performed the activities as mentioned below:

• Design, creation & optimization of campaigns.

• Identifying best performing items/products, creating & optimizing campaigns for best & poor performers & optimizing bids accordingly.

• Identifying performing time slots for campaigns & creating ads schedules accordingly.

• Identifying best performing brands & creating separate campaigns for them.

• Keyword bid management & pacing.

• Search query report analysis, keyword insertion & exclusion from search queries.

• Ad creation & optimization.

• Bid management at item id level, brand level & custom labels

• Shopping campaign creation, management & optimization. 4

Educational

Qualification:

Level College/School Board/University Percentage

Year of

Passing

B.sc

Dharampeth Science Nagpur University 50 2010

H.S.C. Kurvey’s New Model Nagpur, Maharashtra 50 2006 S.S.C. Saraswati Vidyalaya Nagpur, Maharashtra 64 2004

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