Laurisa O’Brien

905-***-****

adc1r1@r.postjobfree.com

Oakville, Ontario, L6H 3N2

Portfolio: musingsfrommymuseum.com/lara-my-portfolio/ PROFESSIONAL SUMMARY

Dynamic and motivated professional with a proven record for delivering compelling copy and managing projects from conception to completion. A self starter, who faces challenges with the personal mantra “I can do this. I will do this!”

SKILLS

• Creative, technical, and web content writing experience

• Knowledge of Canadian Press writing standards

• Ability to quickly learn and adapt to a company and brand image

• Proven leader and team player with the discipline to work autonomously

• Strong attention to detail and an obsession with proper spelling and grammar

• Extensive research experience

• Staging, art direction, and photography experience

• Superb time management skills

• Mac and Windows operating systems experience

• Software: Microsoft Office, Google Docs, Adobe Photoshop, Excel

• Experience with web platforms: Bronto, Klaviyo, BigCommerce, Magento, and WordPress

• Basic HTML coding experience

WORK EXPERIENCE

Web Content Manager Mar 2009 - Mar 2020

Golda’s Kitchen Inc.

• Maintained company website: wrote over 50,000 product descriptions, created promotional graphics, and photographed products

• Managed all marketing creative, including articles for company blog weekly newsletter, and social media articles

• Took what was a bi-yearly newsletter that was not generating sales to a weekly newsletter that generated over $25,000.00 in sales annually

• Wrote and edited internal and external communications

• Trained junior staff and reviewed junior copywriters’ work for accuracy and to ensure consistency in conveying warm and welcoming company voice

• Created promotional flyers and in-store signage for retail store

• Maintained a manual of company writing style guidelines

• Updated and maintained product databases on Amazon.com and Amazon.ca Web Content Manager Dec 2016 - Dec 2018

Regal Home & Gifts Inc. • Mississauga, Ontario

• Managed team of four (4) to deliver bi-monthly catalogue that went out to 25,000 customers

• Wrote monthly newsletters and weekly social media posts and established a brand voice that incorporated both the senior and millennial clientele

• Catalogue production duties: assisted with buying, attended trade shows, researched market trends, photography, graphic work, copywriting, and editing

• Provided creative direction for the catalogue, the Regal.ca website, and social media to ensure consistency across all platforms

• Revised unpopular catalogue layout to deliver a well-received new look

• Maintained company website: wrote over 10,000 product descriptions for a plethora of household and gift products, created graphics, and photographed products

• Assisted with the planning and execution of Regal Ambassadors’ social gala VOLUNTEER WORK

Board Member Oct 2016 - Jan 2019

Halton Families for Families • Oakville, Ontario

• Provided Halton Families for Families with guest speakers who delivered valuable information to families with special needs children and troubled teens

• Created a new look for monthly flyers that advertise social programs for Halton Families for Families; the flyer was well received and has become the new template PROJECTS

Personal Not-for-Profit Blog May 2019 - Present

musingsfrommymuseum.com • Oakville, Ontario

• Proven commitment to writing weekly blog that delivers messages about living mindfully and fosters a positive approach to dealing with life’s problems

• Ongoing enhancement of skills including video editing and ability to deliver SEO-rich text EDUCATION

Continuing Education

Mohawk College • Hamilton, Ontario

Focus: Build Your Own Website and Introduction to DSLR Photography B. A. Journalism

Ryerson University • Toronto, Ontario

Focus: Broadcast Journalism

B.A. Honours

University of Toronto • Erindale Campus, Ontario

Focus: English, History, and Creative Writing