Sales Management

THOM TEDFORD

**** ******** ****** ******, **, ***44 United States 205-***-**** *********@*****.***

PROFESSIONAL EXPERIENCE

Eyemart Express, Hoover, AL

General Manager/ABO Certified optician, March 2015-Present

Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs; create and evaluate on a daily basis the payroll budget based on hours

Evaluate P&L on monthly basis to determine optimum net profit by adjusting payroll and keeping Controllable Expenses to a minimum; ensuring all Contractual write-offs are verified; evaluate local advertising for demographic exposure as regards social and economic culture.

Manage Inventory to keep proper levels of lens, frames and accessories available and ensure proper accurate counts using RGIS.

Work with local physicians groups, optometrists and ophthalmologists, to expand customer base as well as Hoover Chamber of Commerce; also work with local school system to identify children at need for eyewear.

Assist with the opening of new locations as a trainer for General Managers, retail and laboratory associates; travel to established stores in AL, MS, and FL to train associates in both retail and laboratory

Day Eyecare, Gardendale, Alabama United States

ABO Certified Optician, Aug 2009 – March 2015

Plan and modify product configurations to meet customer needs.

Determination of optical correction needs and optical sales in an Optometry office.

Collaborate with vendor sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support.

Sell products requiring extensive technical expertise and understanding of the anatomy of the eye and support patient understanding of product.

Work directly with physician and patient to determine best optical application based on the patients prescription needs.

Manage inventory of frames, lens and supplies to support optometry lab.

LensCrafters, Birmingham, AL, Atlanta, GA

General Manager, Feb 2001 – Aug 2009

Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

Review operational records and reports to project sales and determine profitability.

Prepare budgets and approve budget expenditures.

Assess marketing potential of new and existing store locations, considering statistics and expenditures.

Represent company at trade association meetings to promote products.

Ensure proper implementation of safety protocols for laboratory and retail floor.

Verify quality of eyewear and products dispensed to customers.

Eli Lilly, Chattanooga, TN

Pharmaceutical Sales Representative, May 1997 – Dec 1998

Pharmaceutical Sales of Prozac@, Lorabid@, Evista@, Axid@ and Humulin@

Managed territory including Chattanooga, TN to Knoxville, TN and south to Scottsboro, Alabama.

Managed Inventory of samples for distribution to physicians

Built rapport and relationships with physicians and key gatekeepers to leverage higher sales of product, including In-Service programs such as Lunch and Learn and dinners with educational components.

Awarded Top 5% Salesperson/partner in United States for sales of Prozac, 1997

EDUCATION

University of Arkansas, Fayetteville, Arkansas United States

Master of Science, Molecular Virology, May 1995

Master of Science, Molecular Virology - graduated 1995, gpa 3.5

Bachelor of Arts, Zoology - graduated 1993; gpa 3.95

Graduated MAGNA CUM LAUDE

Awarded United States Academic All-American 1992; University of Arkansas Deans List 1990,1991,1992,1993

ADDITIONAL SKILLS

Highly proficient in creating educational marketing designed for specific customer group.

Multiple advanced sales training programs - Eli Lilly Intensive Rep Training, General Sales Leader training LensCrafters, Zig Zigler Advanced Training, Atlanta, GA., and Primary Leadership Training, U.S. Army

U.S. Army, Letters of Commendation; Arkansas Army National Guard selection for Officer Training 1984Honorable Discharge, 1991

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