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Marketing Strategy, Content Creation

Pittsburgh, PA
April 30, 2020

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Greta Seaholm Kelly

**** ***** **** ****, ***. **5, Pittsburgh, PA 15243 412-***-****

Qualification Highlights

Accomplished marketing and communications professional with creative storytelling skills. Creator of compelling content for all forms of online and print media. Extensive background working directly with executive level leaders as a strategic thought partner and in implementing successful business-to-business marketing strategies. Skilled at multi-tasking in a deadline driven environment.

Areas of Expertise

Adobe Creative Advertising Copy & Design CMS Digital Marketing Crisis Communication Google Analytics LinkedIn Public Relations SEO Social Media


Brand Accelerator Pittsburgh, PA

Director Marketing Professional Services 04/2019—Present

Responsible for creating compelling and engaging short- and long-form copy for blogs, e-mail marketing campaigns, landing pages, print collateral, social media, web site.

Research current industry trends to develop relative content aligned with interests and needs of client’s audience.

Compose educational articles that translate technical information into a layman’s understanding.

Establish clear, authentic brand voice in all marketing communications.

Escalate clients’ online presence and organic search results through use of SEO and keywords.

Oakland Catholic High School (OCHS) Pittsburgh, PA

Strategic Communications Coordinator 07/2019—10/2019

Responsible for planning, development, production, and brand consistency of all OCHS internal and external communications: print collateral, digital, social media, e-mail campaigns.

Produced clear and concise content and messaging for weekly e-newsletter using Constant Contact.

Scheduled and published social media campaigns that elevated awareness, on multiple platforms: Facebook, LinkedIn, Twitter, Instagram. Managed social media programs through Hootsuite.

Ensured timely and relevant information was maintained on web site.

Petrosoft LLC Pittsburgh, PA

Director of Marketing/Interim VP of Marketing 06/2018—10/2018

Reported to President & CEO, serving on senior leadership team; involved in long-term goal strategies.

Responsible for planning, and implementation of all Petrosoft’s global marketing strategies, marketing communications, and public relations activities. Acted as corporate spokesperson.

Direct a domestic team of five and a remote team (product marketing, web site development) in implementing an integrated marketing plan that promoted and enhanced the organization’s brand.

Actively engaged, cultivated, and managed business relationships/strategic alliances (SAP, IBM, NACS).

Managed day-to-day operations of the marketing department and worked with cross-functional teams (sales, product development, training, customer support) to ensure clear and concise communications and delivery.

Tracked and ensured marketing KPIs were met; tracked direct and channel sales marketing programs.

Created content for website and advertising.

Cultivated bi-monthly webinar series in order to maintain and attract customers.

Dickie, McCamey & Chilcote, P.C. Pittsburgh, PA

Associate Marketing Director 06/2012—4/2018

Responsible for devising and implementing firm-wide, integrated marketing plan and managed overall business development for one of the largest litigation defense law firms in Pittsburgh.

Managed marketing activities for 17 offices throughout U.S.

Oversaw budget of $3 million.

Managed multichannel marketing strategy designed to reach target audience through published articles, e-mail campaigns, webcasts, social media, press releases, educational seminars.

Created new award-winning website.

Evaluated analytics to determine web visitor behavior to increase repeat traffic and conversion, including keyword integration and enhanced SEO.

Partnered with 170 attorneys to devise personal business development plans; ensured professional profiles accurately illustrated relevant experience and industry expertise; acted as main contact with media in leveraging attorney expertise for interviews and publishing opportunities.

Created content for company’s web site and LinkedIn page; posted timely updates written for appropriate audiences.

Managed corporate sponsorship program and activities.

Designed corporate messaging for all print and digital media.

Kept up-to-date on industry events and trends in order to proactively address the impending needs of clients (e.g. Climate Change Litigation practice strategy and implementation).

Managed proposal process ensuring timely submission of firm and team capabilities.

Built firm client and relationship database (CRM) in Microsoft Dynamics.

RobbLeonardMulvihill Pittsburgh, PA

Marketing Director 03/2011–06/2012

Established marketing department and oversaw daily marketing activities at litigation legal practice.

Developed numerous marketing strategies and initiatives: public relations, media relations, new web site design and content, consistent messaging through multichannel efforts.

Designed print collateral and presentation materials.

Maintain firm CRM (Contact Relationship Management).

Cowden Associates, Inc. Pittsburgh, PA

Director of Marketing 10/2008–07/2010

Directed and managed marketing department of regional consulting and actuarial firm.

Implemented direct marketing, media and public relations initiatives, and planned customer appreciation events.

Worked with web developers to roll out new interactive web site that doubled traffic.

Enhanced brand recognition by redesigning marketing collateral and launching brand-building advertising campaigns.

Implemented new public relations and publicity strategies that increased media exposure: television appearances (‘Our Region’s Business’ with Bill Flanagan), feature profiles in daily newspapers (Pittsburgh Post-Gazette, Tribune-Review), video interviews (, interviews and commentary in business chronicles (Pittsburgh Business Times, Dynamic Business magazine)

Successfully pitched case studies, legislative alerts and articles of current affairs to key industry publications.

Produced and directed live webinars.

Executed strategic campaigns from concept to completion, such as Economic Downturn Survival Kit (packaging, design, and delivery).

CrawfordEllenbogen LLC Edgewood, PA

Marketing Director 01/2005–09/2008

Overhauled marketing strategy for mid-sized CPA firm by designing and implementing progressive action plan including multichannel marketing, public relations, media relations, speaking engagements.

Achieved top 25 ranking in Working Mother magazine’s 25 Best Woman-Owned Businesses of 2008, resulting in national exposure to over three million readers.

Implemented client feedback process to improve communications program; successful in identifying new service offerings.

Designed and authored newsletters, direct mail pieces.

Celtic Healthcare Mars, PA

Marketing Director 04/2004–11/2004

Developed and fostered exclusive partnerships with assisted living facilities for large multi-state regional home healthcare and rehabilitation services provider.

Spearheaded business development efforts, obtaining new clients in new territories.

Implemented, designed and composed formal proposal system.

Supported individual relationship managers in creating new marketing tools — brochures, surveys, questionnaires.

Parente Randolph, LLC (formerly Stokes & Hinds) Pittsburgh, PA

Marketing Director 1/2001–12/2003

As a key member of the management team, drove all corporate marketing activity by devising and implementing comprehensive strategic programs. Led creative development and production of company’s first web site. Worked with managing partners in re-branding firm after ownership and name change. Assisted in strategic and business planning and goal development.

Coordinated integrated advertising and direct marketing campaigns including creation of new multi-functional corporate package.

New product launch: designed, edited and promoted educational handbook for Assisted Living industry bringing additional credibility and leads to firm.

Introduced bundling of professional services concept which leveraged opportunities to cross-sell to and retain clients.

Fostered business relationships resulting in joint regional seminars (e.g. Sarbanes-Oxley board member role play with law firm).

Maximized client satisfaction and retention by developing and directing survey feedback process – over 50% response rate and 100% positive resolution of identified problem areas — enhancing proactive client communications.

Pennsylvania Institute of Certified Public Accountants (PICPA) Pittsburgh, PA

Chapter Activities Manager, Western Region 7/1994–1/2001

•Interacted with professional membership of 19,000 as Manager of Western Regional Office.

•Event planning: coordinated social and educational events (attendance ranging from 35 to 1,400). Successfully participated in contract negotiations, budget preparation, public relations and promotions, detailed interaction and coordination with government security (e.g. Secret Service, Scotland Yard).

•Developed and maintained positive relationships with Managing Partners/CEOs/Presidents of local and national businesses.

•Authored articles for newsletters, local business media and state-wide journal.

Small Business News Bellevue, PA

Advertising Sales & Special Project Coordinator 6/1992–06/1994

The Almanac/The Advertiser McMurray, PA

Writer & Photographer 7/1990–05/1992

Township & School Board Meetings reporter “Man-on-the-Street” Newsmakers public interest stories


Member: Professional Services Marketing Association (PSMA)

Host Committee, Communications Committee: Greater Pittsburgh ATHENA Award (2007-20015)


The Ohio State University Columbus, OH

BA, Journalism

Art Institute of Pittsburgh Pittsburgh, PA

Desktop Publishing Diploma

References and portfolio available upon request

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